درخت حوزه‌های تخصصی

This article identifies the factors for managing the behavioral resilience of a firm in the face of exogenous shocks in the economy. Its main hypothesis is that each enterprise has certain resilience competencies that need to be strengthened and developed in the future. The paper identifies 17 key competencies that determine the behavioral resilience of an enterprise. Using the method of factor analysis, a model of behavioral resilience is built, which is used to support management decision-making.  The factor model of behavioral resilience SELF&IRR includes 7 competencies: S – Speed of response to processes and events; E – Endurance; L – Leadership; F – Flexibility; I – Innovation, ideas, ingenuity; R – Responsibility; R – Resource capabilities. This model can be used to determine the level of behavioral resilience, based on which a decision is made on the choice of the enterprise's strategy. Depending on the level of behavioral resilience, the management staff decides on the choice of a certain strategy (systemic transformation; structural transformation; local changes in the firm's competencies; adaptation of competencies to changes), which is aimed at strengthening the firm's viability and development. The successful execution of a chosen strategy enhances the firm's capacity to withstand current and future threats while actively seeking or purposefully creating new opportunities for development.

Purpose: In the present research   the relationship between the dimensions of mental image, brand awareness and brand recognition in attracting customers, has been investigated and analyzed with   marketing of electronic services (the case study of Iran Postbank) especially taken into account. E-marketing has greatly facilitated the banking operation.Method: This research is applied in terms of purpose and descriptive-survey and correlational as regards the nature of data collection. The statistical population of the research includes managers and senior supervisors of Iran Postbank. The sample size of the research is 168 people, and simple sampling method was used, and 117 people were selected for the research. A questionnaire was used to collect data. The validity of the questionnaire was confirmed through content validity and its reliability using Cronbach's alpha coefficient. To analyze the data, structural equation modeling was used with the help of PLS ​​software.Findings: The results of this research showed that the variables of mental image, brand awareness and brand recognition have a significant and positive impact on the marketing of electronic services, also the marketing of services has a positive and significant impact on customer attraction and the marketing of electronic banking services will increase customer attraction.Conclusion: Given the increasing competition among Iranian banks and the challenge of attracting new customers and keeping current customers, as discussed in this research, brand awareness is one of the most important factors affecting customer attraction in the bank.

Conflict of Interest is a familiar phenomenon among Public Administration experts yet research wise, it has not received much attention. While government officials are accused of corruption and having Conflicts of Interest more than any other individual, research shows that only 1% of Conflict-of-Interest studies has been devoted to investigating the subject in the field of Public Administration. A Conflict of Interest occurs when an official is forced to choose between carrying out his/her administrative duties or following his/her personal interests. These interests include an individual’s financial or non-financial interests as well as the financial and non-financial interests of his/her relatives or friends. The research method of this article is based on citation analysis and drawing a citation network. The findings show that Sah, Moore, Loewenstein, and Cain are key experts in the field. The study of Cain et al (2005) is the key one that has the most relevance to other studies in this field and the study of Miller (2001) is also central which has been cited a lot. American Journal of Bioethics, Organizational Behavior and Human Decision Processes, and Journal of Personality and Social Psychology are esteemed scientific journals that have been most benefited from publications, communications, and citations, respectively. Ethics is the concept that has been co-occurrence with the conflict of interest. This means that a conflict of interest is inherently a normative and behavioral concept. Finally, it should be noted that given the results of this research, the concept of Conflict of Interest will remain a foundation for corruption in governments and public organizations if Public Administration experts and scholars remain as inattentive to the issue as before. Research into Conflict of Interest has been mainly focused on normative and behavioral approaches which means that there is a need for new researchers taking new approaches to break out of this cycle.