درخت حوزه‌های تخصصی

This study aimed to analyze the factors that influenced millennial use of E-recruitment (online recruitment), through the Technology Acceptance Model (TAM). In this regard, TAM was extended by incorporating trust and privacy in the context of millennial technology adoption. A cross-sectional quantitative survey was carried out, utilizing purposive sampling of millennials who used the E-recruitment platform. The data were obtained from 270 respondents and analyzed with Partial-Least Squares Structural Equation Modeling (PLS-SEM) to explore the relationships between the factors. The results showed that perceived ease of use and trust had a significant influence on millennials’ intention to use E-recruitment services. Meanwhile, perceived usefulness and privacy did not have a significant influence. Intention to use E-recruitment services was a strong predictor of actual use. This study provided a practical understanding for human resource professionals and organizations that aim to improve E-recruitment strategies. It was emphasized that ease of use and building trust were important criteria used for promoting adoption among millennials. Future studies are recommended to use diverse samples and investigate the impact of technostress and cultural factors on E-recruitment adoption. In addition, it is necessary to evaluate employers’ perspectives, which can provide a more in-depth understanding of technology adoption in E-recruitment.

The performance of SMEs will keep the wheel of the country’s economy turning. Upgrading the technologies currently used in SMEs will make the manufacturing process of food and beverage (F&B) industries more efficient. These firms are still using traditional equipment and machinery in their F&B manufacturing process; however, it is required to adopt the next level of technologies for maximum productivity, which they cannot afford. Thus, the study focuses on the intention to adopt upgraded technologies in F&B SMEs in developing countries. A total of 230 F&B SME owners and top management were surveyed in Bangladesh. The collected data were analyzed using PLS-SEM with SmartPLS software. The results showed that disaster preparedness and business continuity had significant effects on the intention to adopt; similarly, performance expectancy, effort expectancy, and social influence were also significant in the intention to adopt the next level of IR technologies. The moderating role of government support and policy had mixed effects on intention. The study is significant because disaster preparedness and business continuity plans are utilized in technology adoption and intention scenarios. To investigate this intention, the study adopted two perspectives: the influence and role of disasters and hazards on SMEs through disaster preparedness and business continuity plans, and secondly, the Unified Theory of Acceptance and Use of Technology (UTAUT) for measuring the intention. The study contributed to these two theories in a new context with constructs. The study will also contribute to policymakers in developing constructive policies and providing effective financial and non-financial support for F&B manufacturing SMEs.

Nanotechnology, at the intersection of science and engineering, holds immense promise for revolutionizing various aspects of our lives. This study employs the Partial Least Squares Structural Equation Modelling (SEM AMOS) algorithm to comprehensively analyze the effects of nanotechnology on the future living standards of society. We examine how nanotechnology innovations in fields such as medicine, energy, materials, and electronics are poised to reshape our quality of life. Through an extensive review of existing literature and empirical data, we provide insights into the potential benefits and challenges associated with the widespread adoption of nanotechnology. Our findings suggest that nanotechnology has the potential to significantly enhance future living standards by enabling advancements in healthcare, sustainable energy solutions, and cutting-edge materials. However, we also identify key considerations, including ethical and safety concerns that must be addressed to ensure the responsible development and utilization of nanotechnology. This research contributes to a better understanding of the multifaceted impacts of nanotechnology on society, offering valuable insights for policymakers, researchers, and stakeholders seeking to harness its transformative potential for the benefit of humanity.

This study aims to assess the efficiency of the eHealth program by conducting a comparative study between public and private healthcare settings in Bangladesh and Malaysia. A detailed literature review gathered from leading databases, articles, and case studies was conducted to achieve the study’s objective. After evaluating the literature and utilizing reducing methods the factors were organized and categorized into the four SWOT groups. The study exhibits that the government of Bangladesh has taken multiple approaches to efficient usage of their resources and providing primary healthcare services at grassroots levels. However, compared to a developing country like Malaysia it is far lag and struggling with multiple challenges like inadequate ICT infrastructure interoperability issues, low adoption of services, privacy and trust issues inadequate data security lack of policies and regulations, and insufficient funding along with multiple threats like resistance to change, cultural influence, and native environmental issues. Nonetheless, these challenges can be addressed through the development of adequate infrastructure, technology, financial support, and human resource capabilities. This will help to achieve the goal of universal health coverage and digital healthcare. This paper identified and explored numerous eHealth concerns and institutionalized favorable policy recommendations to establish an effective and successful eHealth system and boost the healthcare sectors of Bangladesh and similar emerging economies.  Being the first to incorporate SWOT analysis and eHealthcare programs, the suggested approaches can have a significant positive impact on the implementation of an effective and sustainable eHealth system.

In the case of COVID-19, researchers have found a statistically significant improvement in public health protection against COVID-19 with social media platforms. Multiple studies suggest that evidence of social media's influence on health knowledge, behaviors, and outcomes indicates its potential benefits in meeting the needs of individuals and populations. Therefore, this study aims to investigate the influence of social media on public health protections against COVID-19 in terms of public health awareness and behavioral changes. It adopted a quantitative research design to identify the relationship and used questionnaires to collect the data. Data was collected throughout Malaysia using convenience sampling. The results underscore the potential of social media as a valuable tool for disseminating crucial health information and promoting positive behavioral changes during public health crises like the COVID-19 pandemic.

Smart packaging plays a pivotal role in food distribution by integrating innovative technologies to enhance product safety, quality, and efficiency throughout the supply chain. Leveraging smart packaging minimizes waste, reduces spoilage, and enables real-time monitoring. However, producers face a few challenges with smart packaging, including high initial investment costs, compatibility issues with existing infrastructure, and regulatory hurdles concerning data privacy and safety standards. Additionally, ensuring widespread adoption and addressing consumer acceptance pose significant challenges and the need for continuous innovation to keep pace with evolving market demands and technological advancements. Therefore, this study aims to identify the current landscape of smart packaging within food distribution, outline the main themes within this field, highlight potential areas for further study, and provide a roadmap for future research endeavors. To fulfill this aim, a comprehensive bibliometric analysis was undertaken, utilizing data extracted from the Scopus database. A total of 1,094 documents relevant to the chosen keywords were successfully gathered for analysis. Frequency analysis was conducted using Microsoft Excel, while citation metrics and further analysis were performed utilizing R package software. The outcomes of this investigation are presented using standard bibliometric metrics, encompassing publication year, authorship, subject area, document type, source title, citation analysis, keyword analysis, active institutional participation, geographic distribution, and language. The analysis revealed a significant increase in publications concerning smart packaging within food distribution since 1990. This upward trend underlines the crucial role of technology in the food industry, potentially impacting the environment, economy, and societal dynamics.

The advancement of artificial intelligence (AI) and its growing societal importance are reshaping decision-making processes and policy analysis roles. This study examines the readiness of manufacturing companies in Malaysia to embrace AI technology, considering its potential to enhance decision-making, productivity, quality control, job automation, and data analysis. Focusing on the Technology, Organization, and Environment (T-O-E) readiness framework, the research investigates the relationship between these dimensions and AI adoption readiness among manufacturing companies in Shah Alam, Selangor, Malaysia. AI adoption readiness serves as the dependent variable, while technological, organizational, and environmental readiness dimensions act as independent variables. The study applies the T-O-E framework to AI readiness and proposes a framework for assessing AI readiness at the manufacturing level. It identifies factors influencing readiness within the technological, organizational, and environmental dimensions, including relative advantage, compatibility, resources, competitive pressure, top management support, and government regulations. Through rigorous analysis, patterns, trends, and correlations are revealed, highlighting a significant link between the T-O-E readiness dimensions and AI adoption readiness. Notably, organizational readiness emerges as a key driver of AI adoption in Malaysian manufacturing companies. The results of this investigation have broad implications, offering suggestions to improve organizational preparedness and unlock AI’s potential benefits for businesses in the industrial sector. Additionally, the research lays the groundwork for further studies on AI readiness across various industries and international contexts. As AI becomes increasingly integrated into manufacturing processes, adaptive businesses gain competitive advantages on a global scale. These advantages include increased productivity, informed decision-making, streamlined quality control, improved customer satisfaction, and potential contributions to economic growth. The study concludes by recommending strategies to reinforce organizational readiness and emphasizes the need for future research to deepen understanding of AI adoption readiness in the manufacturing industry. The integration of AI technology offers benefits such as enhanced productivity, decision-making, quality control, and customer satisfaction, granting businesses a competitive edge in the digital landscape and increasing stakeholder interest.

Eco-friendly product usage is a defining trend in consumer purchase intentions during this decade. Younger, tech-savvy consumers are often more sensitive to environmental concerns when purchasing products due to the abundance of information available on social media platforms. In the food and beverage industry, this trend has led many younger consumers to prefer purchasing eco-friendly, sustainable cutlery for food and beverage consumption. With online social commerce platforms selling eco-friendly utensils readily available, a larger group of consumers, primarily young adults, seem to purchase these products impulsively due to various factors. The four independent variables proposed in this study that seem to influence the online impulse buying behavior of young adults toward these eco-friendly products are fear, serendipity, electronic word of mouth (eWOM), and website quality. Convenience sampling was utilized to gain a greater understanding of the targeted consumer group, using a 5-item Likert scale to collect data from respondents. The validity and reliability of the questionnaire items were further confirmed using statistical methods, namely average variance extracted (AVE), composite reliability (CR), and Cronbach’s alpha. The hypotheses were tested using AMOS software (version 24) through confirmatory factor analysis (CFA) to tabulate the results. Based on the study conducted, it is concluded that fear and eWOM do influence the online impulse buying of eco-friendly food utensils among young adults in Kuala Lumpur. It is further suggested that elements such as fear and eWOM play a significant role in online impulse purchases of eco-friendly utensils, as young adults rely heavily on social media marketing. This reliance contributes to these consumers’ growing concern for their future, prompting them to be more environmentally conscious.

Online review sites and social media platforms have become crucial sources of information for consumers, greatly influencing their purchasing behavior and decision-making, especially in the food and beverage industry. However, not many studies have been carried out to understand how social media influences customers’ purchase intentions at fast-food restaurants. This paper examines the growing influence of social media attributes on purchase intentions, with a focus on the Malaysian context. Previous studies highlight the increasing importance of social media platforms as marketing tools and their impact on customers’ purchase intentions. The research explores the relationship between habit and informativeness and their influence on purchase intentions among young adults in fast-food restaurants. A purposive sampling method was utilized to gather data from 142 fast-food customers through a cross-sectional online survey. The research hypotheses were analyzed using the partial least square structural equation modeling. Key findings found that habit and informativeness have a significant positive impact on customers’ intentions to purchase at fast-food restaurants. The study contributes to the existing literature by highlighting the growing influence of social media on consumer behavior in the context of fast-food restaurants. It adds to our understanding of how social media platforms serve as effective marketing tools, particularly among young adults, and how they can influence purchase intentions. By understanding the interplay of habit, informativeness, and purchase intentions, businesses can develop more effective marketing strategies and foster stronger relationships with their customers.

The world of digital marketing has been fast advancing in recent times. Marketers have developed various practices to attract consumers to their products and services. Online shopping applications have introduced different methods to encourage consumer impulse buying. However, past literature has overlooked the 7C framework, despite its introduction during the early stages of e-commerce development. Thus, this study aims to examine the dimensions of digital marketing and the mediating role of emotions on impulse buying behavior in e-commerce shopping platforms. This study used the Stimulus-Organism-Response (SOR) framework as the underpinning theory for developing the proposed framework. The 7Cs framework, serving as the stimulus (S), includes content, context, commerce, customization, connection, communication, and community. Emotions represent the organism (O), while impulse buying behavior is the response (R). A survey was conducted to collect data from 331 shoppers from two major online platforms in Malaysia. Exploratory Factor Analysis was performed and revealed six dimensions of digital marketing. Furthermore, it was found that emotions partially mediate the relationship of (a) context, (b) connection, and (c) commerce on impulse buying behavior. Emotions fully mediate the relationship between (a) communication and (b) customization on impulse buying behavior. This study enhances the understanding of the 7C framework, which is underexplored in the context of e-commerce. The 7C framework can be used to assess not only website design but also the design of e-commerce shopping platforms.

With the advancement of communication technology, e-hailing services are becoming more widespread in Malaysia. Even though e-hailing services offer relative advantages compared to other types of public transport, research on the service quality aspects and customer satisfaction is essential to ensure customers receive worthwhile service with the money they spend on the services. Therefore, the growth of the e-hailing sector in Malaysia has drawn attention from the government, service providers, passengers, and even academics to the issues of service quality and customer satisfaction. Much research on service quality has been conducted in Malaysia; however, limited research has yet to be done on e-hailing services specifically for the state of Sarawak (East Malaysia) compared to peninsular areas. Thus, this research aims to measure the service quality performance of e-hailing in Sarawak and investigate the factors influencing passenger satisfaction. Three hundred ninety-two e-hailing users voluntarily participated in the survey, which was conducted in 2023. The partial least squares structural equation modeling (PLS-SEM) was performed to assess the measurement and structural model. The analysis revealed that vehicle condition, customer service, and reliability have a significant one-percent relationship with passenger satisfaction. To ensure e-hailing vehicles are always in good condition, e-hailing companies and government agencies must make it mandatory for e-hailing cars to be maintained periodically. Next, the driver should improve communication skills and show a good attitude to provide excellent customer service. Besides, prompt response to customer orders is a must to ensure e-hailing services are reliable public transportation.

This study critically examines the sustainability challenges within the lithium-ion battery (LIB) supply chain in India's electric vehicle (EV) sector, an area of growing importance due to the rapid expansion of EV adoption. While LIBs are essential for EVs due to their high energy density and reliability, their production and disposal pose significant environmental, social, and economic sustainability challenges. These include resource depletion, environmental degradation, ethical concerns in raw material sourcing, and inefficient recycling processes. This study adopts a qualitative case study approach, focusing on three leading Indian automotive companies, to explore these challenges in depth. Data were collected through semi-structured interviews with key stakeholders involved in various stages of the LIB supply chain, including production, waste management, and recycling. Key findings reveal that the primary environmental challenge is the lack of advanced green technologies for recycling and disposal, leading to high water and energy consumption, as well as hazardous waste emissions. Social challenges include unsafe labor practices, particularly in raw material extraction, and a shortage of skilled labor in battery recycling operations. On the economic front, the reliance on imported raw materials, coupled with high production and recycling costs, undermines the sector’s sustainability and profitability. The research contributes to the literature by providing a comprehensive understanding of the environmental, social, and economic dimensions of sustainability in the LIB supply chain. It also offers practical insights for stakeholders and policymakers aiming to foster a greener and more sustainable EV sector in India.  

Purpose: The purpose of the research was to understand the cross media electronic marketing process. In fact, with the emergence of virtual organizations, social network media marketing has become a basic need for the possibility of movement and continued developmentMethod: this research conducted using Grounded theory analysis. Snowball or targeted sampling is utilized to gather the required data. The qualitative part of this study was conducted based on the viewpoints of 24 university professors, marketing activists, experts, elites, managers, and employees of insurance companies. Collected interviews were analyzed in MAXQDA software. To achieve this goal, the collected interviews are evaluated using different coding methods as the main process. The interviews were entered into the MAXQDA software. Coding in data theory methodology is a process of conceptual abstraction by assigning general concepts (codes) to individual occurrences in the data.Findings: Based on the analysis, 104 primary codes, 18 core categories have been identified in 6 categories of the foundation's data. With the emergence of electronic commerce, organizations are changing their business. The proposed model shows that the digital era has changed the expectations of customers from communication with brands. Before social networks, mass media communication channels such as television and radio to brand managers. It allowed them to communicate with consumersConclusion: In the present research, based on the participants' viewpoints, the categories of management factors challenge, financial potential, communication potential, customer characteristics and welfare and comfort, finally, marketing techniques have been identified and it has been related to another broader category called causal conditions. Information technology and targeted marketing were identified as background conditions. Environmental factors and psychological factors of the clients were identified as intervening conditions. Research strategies include business improvement, knowledge and education, and finally innovation and creativity. Outcomes include customer loyalty, sustainability in customer relationships with the product and social media, beneficial word-of-mouth and viral advertising, customer satisfaction, and purchase intent.

In an era where customer expectations are rapidly evolving, enhancing the efficiency of hotel reception services in Iran is crucial for the growth of the hospitality sector. Recent research highlights the importance of digital transformation in improving service delivery and operational efficiency in the hospitality industry. These studies indicate that technological advancements can significantly streamline operational processes, improve customer satisfaction, and foster a competitive advantage in the hospitality industry. This research presents a technological innovation model aimed at modernizing reception desk services, addressing the pressing need for improvement in this area. Using an interpretive paradigm and an inductive approach, we conducted a qualitative study that incorporated a systematic review. Subsequently, the structures and components were extracted from the studies through qualitative coding. Our findings, derived from a review of 54 studies, revealed 295 open codes distilled into 15 constructs and four main components. This study highlights the significant impact of technological innovation on reception services, emphasizing the roles of ease of use and perceived usefulness in the technology adoption process. These insights provide essential guidelines for advancing reception desk technologies within the Iranian hotel industry, ultimately contributing to enhanced service quality.

Today, users generate various data increasingly using the Internet when choosing a product or service. This leads to the generation of data about the purchases and services of various consumers. In addition, consumers often leave feedback about the purchase. At the same time, consumers discuss their attitudes about goods and services on social networks, messengers, thematic sites, etc. This leads to the emergence of large volumes of data that contain useful information about various manufacturers of goods and services. Such information can be useful to both ordinary users and large companies. However, it is practically impossible to use this information due to the fact that it is located in different places, that is, it has a raw, unstructured character. At the same time, depending on the target group of users, not the entire data set is needed, but a specific target sample. To solve this problem, it is necessary to have a tool for structuring information arrays and their further analysis depending on the set goal. This can be done with the help of various frameworks that use methods of machine learning and work with data. This work is devoted to elucidating the problem of creating means for evaluating consumer preferences based on the analysis of large volumes of data for its further use by the target audience.  The goal of the development of big data analysis systems is obtaining new, previously unknown information. The methodology of application of algorithms of work with large data sets and methods of machine learning is used, namely the pandas library for operations on a data set and logistic regression for information classification As a result, a system was built that allows the analysis of lexical information, translate it into numerical format and create on this basis the necessary statistical samples. The originality of the work lies in the use of specialized libraries of data processing and machine learning to create data analysis systems. The practical value of the work lies in the possibility of creating data analysis systems built using specialized machine learning libraries.

In the Industry 4.0 era, many pioneering industries are leveraging emerging technologies such as the Internet of Things (IoT) as solutions in the digital age. One of the largest and most active industries in Iran is the food industry, which stands to benefit significantly from these advancements. Achieving a sustainable competitive advantage is often possible at the level of the supply chain, where companies use information and communication technologies, such as IoT, to coordinate information, finances, and materials among supply chain actors. This research aimed to identify the key success factors (KSFs) for implementing IoT in the food supply chain. Firstly, through a systematic literature review, the KSFs for IoT implementation in the food supply chain were identified. To develop a measurement model, confirmatory factor analysis using structural equation modeling was employed, making the research applied-descriptive. A questionnaire was designed and completed by 142 members of the "Amadeh Laziz" supply chain (a case study), who were selected using a stratified random sampling method. Confirmatory factor analysis and LISREL 8.83 were then used to validate the proposed model. Finally, the cause-and-effect relationship between KSFs in IoT implementation in the food supply chain was analyzed using Grey DEMATEL. Based on the confirmatory factor analysis findings, the KSFs in implementing IoT in the food supply chain were identified as technical, economic, legal, cultural and social, security, applicability of IoT throughout the supply chain, and implementation of IoT applications. Thus, the measurement model included eight factors and 27 measures. According to the cause-and-effect relationship findings, "Implementation of IoT applications" and "Economic" factors were found to be mostly influenced, while "Applicability of IoT throughout the supply chain" and "Technical" factors were recognized as the most influential. The results of this research can guide food producers and technology policymakers in their supply chains and help avoid trial and error in IoT implementation by leveraging global and national experiences.

The positive effect of social networking, particularly social networking sites (SNSs), on improving the process of learning has been acknowledged by many recent types of research. The relationship between features and characteristics of SNSs and the development of students' social networking was of interest to past researchers. As social networking is primarily perceived as intelligent thought and action in both real and virtual environments, there seems to be a need for a qualitative exploration of the influential factors of students' social networking. The study has been conducted using the case study method to look at the identified factors retrieved from previous research. A semi-structured in-depth interview was used to investigate the viewpoints and experiences of socially proactive and successful students at Iranian universities. Findings explain students' social networking due to three factors categorized as central, causal, and contextual. The personal learning system has a critical position among the various factors affecting students' social networking. Therefore, despite the facilitating role of social networking in promoting the learning process, students' social networking would be useless without utilizing a personal learning system. We can see a dynamic and interactive cycle of learning and social networking in the university context. The research has been founded on critical consideration of previously studied factors affecting social networking that were mainly limited to online technologies according to qualitative exploration. As a result of this research, different learning and social networking levels regarding diverse meaning, function, and complexity were identified.

Purpose: The current research aims to develop a model for digital transformation within the virtual space of the Broadcasting Organization in accordance with increasing the functionality of the virtual space among the audiences. Due to the lack of a model in this field in order to benefit from it, this research aims to extract the components of the model using the thematic qualitative method or theme analysis.Method: The statistical population includes 15 experts in media management and virtual space. To measure reliability, intra-subject agreement method (reliability between two coders/evaluators) was used to determine the reliability of the texts, and the reliability coefficient obtained for all three interviews and the total reliability coefficient was (0.87), surpassing the minimum acceptable threshold of 0.7, confirming the reliability of the codings and the interviews.Findings: The findings indicate that the model requirements consist of 6 main categories, 9 sub-categories, and 38 sub-categories essential for creating digital transformation and enhancing the interaction of the Islamic Republic of Iran's radio and television with the virtual space. The main categories of the model encompass content production, comprising six main components: content production (with six indicators), opportunities and threats (with 11 indicators), strengths and weaknesses (with 13 indicators), digital transformation components (with five indicators), platforms of introduction (with seven indicators), and consequences of digital transformation (with four indicators), totaling 46 indicators.Conclusion: The results show that establishing a favorable interaction in the virtual space and new media by creating a digital transformation in the national media is effective in attracting the audience and improving the performance of the national media and ensuring the satisfaction of the stakeholders.

Purpose: The growth of Smartphone applications has led to the development and transformation of business sector. The present work aimed to assess factors influencing the intention to use shopping applications.Method: A structural model was formulated for analyzing and testing the existing factors among shopping application users. The statistical population of the research comprised of the users of shopping applications in a public university in Iran. This study employed a questionnaire survey, which consisted of two sections. The first section included general demographic details of the target respondents, while the second section comprised 30 items to measure the constructs of our conceptual model. All items of constructs were adopted from previous literature. A total of 288 questionnaires provided usable data.Findings: The results revealed that factors such as Convenience, Perceived Ease of Use, Trust, and Perceived usefulness affect the intention to use shopping applications, while factors such as Perceived Innovativeness, Perceived Risk, Perceived Enjoyment, and Social Influence were found to be non-influential.Conclusion: This research was conducted based on a comprehensive review of the research literature and identification of influential constructs with the approach of creating an integrated model of factors affecting the intention to use shopping applications. Based on the research results, focusing on ease of use and creating the experience of perceived usefulness along with the use of tools that lead to the improvement of trust is critical for practitioners.