Residents' Attitudes towards Tourists Based on Tse and Tung's Interpersonal Communication Dimensions; an Emphasize on Stereotypes, Emotions, and Behaviors(مقاله علمی وزارت علوم)
حوزههای تخصصی:
The development of tourism in today's world can have various impacts, including economic, social and cultural impacts on the local community. Therefore, understanding residents' attitudes towards tourists is a key element in managing sustainable tourism. This study was conducted to find views, emotions and behaviors of Sanandaj residents towards tourists and how these views influence their behaviors. For this purpose, questionnaires containing scales on stereotypes, emotions and behaviors of residents towards tourists based on Tse and Tung's conceptual model were distributed among 400 residents of Sanandaj in November 2024 using convenience sampling. This research is applied and follows a quantitative approach, with data collected in a survey format. For analyzing the data, T-test, Regression, Mann-Whitney and Kruskal-Wallis Tests were used. The results indicate that while residents hold positive feelings and attitudes towards tourists, such as being "friendly" and "sincere", there are also negative concerns, such as being "immoral" and "rude", which may stem from increased traffic and disruptions in daily life. Furthermore, regression analysis shows that the components of "immoral" and "uncivilized" have a significant effect on reluctance to assist tourists. Individuals with higher education and men tend to be more inclined towards positive interactions with tourists. The research findings can assist in managing host-tourist relationships and designing spaces for better interaction between them.