sports tourism

Objective: The purpose of this research is The effect of media tourism and sports diplomacy on product brands. Methodology: This is a correlational study and the statistical population of this study is PhD students in sports in Iran. Based on Morgan's table, 150 Individuals were selected by random method. In order to achieve the research goals, a comprehensive list of sports indicators was prepared and adjusted and a researcher - made questionnaire was developed. The validity of the questionnaire was confirmed by 15 sports management professors and their reliability was in a preliminary study with 30 subjects and Cronbach's alpha was calculated to be 0.909 . Descriptive and inferential statistical methods such as exploratory factor analysis, and confirmatory factor analysis were used to analyze the data using SPSS and LISREL software. Results: The results showed that the main variables have eight general dimensions of sport tourism, sport diplomacy, sports investment, sporting-cultural, sports exports, sports people-sports, sports achievements and media sports, and has a total of 50 indicators. Conclusion: According to the results of the research and the identified indicators, the proposed model is a suitable theoretical model for sport indicators affecting the brand of the country.

The objective of this research is to develop the green tourism supply chain management model for the sports industry. The research method is descriptive - correlational. 140 managers and sports experts in the country responded to a questionnaire extracted from the qualitative section (systematic exploratory) including 15 variables and 59 items on a 5- point Likert scale. SPSS, Smart PLS software was used for modeling. The results showed that the effect of three environmental, tourism, and sports ecosystems on ecological management in the sports industry is important (with coefficients of 0.54, 0.88, and 0.63, respectively). The effect of green shopping on green consumption and green recycling was significant with coefficients of 0.67 and 0.43. Green consumption and green recovery variables had significant effects on the consequences of the green tourism supply chain with coefficients of 0.88 and 0.62. In general, based on research findings, green tourism supply chain management in sport manufacturing firms is systematic and result from the impact of factors associated with the ecosystem, industry, and customer point of view.

The purpose of this research is to investigate the factors affecting the formation of the green brand in sports tourism in Kish Island. Two standard questionnaires on a 5-point Likert scale have been used. The statistical population of this research is 550 sports tourists who traveled to the target destination to participate in a training camp, an event, or a sports competition, and the statistical sample of the research was determined by the available method according to the Morgan Table of 225 people. Content validity was used for validity, and Cronbach's alpha coefficient was used for reliability. The component of awareness of the destination brand can predict sports tourism in the tourist destination of Kish (t=7.34). The brand image component of the destination has the ability to predict sports tourism in the tourist destination (t = 8.12). The perceived quality component of the destination brand can predict sports tourism in the tourist destination of Kish (t = 8.23). The component of the perceived value of the destination brand can predict sports tourism in the tourist destination    (t = 8.35). All the components of Green Brand Equity (GBBE) can predict sports tourism in the tourist destination of Kish.

Sports tourism is one of the types of tourism that has an increasing growth in the tourism industry. Its effects are evident in all dimensions and fields, and there is a need to explain the role of this type of tourism on promoting the culture and ethics of the host society. Therefore, the main goal of this research is to investigate the role of sports tourism on promoting the culture and ethics of the host society, which is done using a mixed method. In the first stage, semi-structured interviews were conducted using the qualitative method of the focus group of 15 experts who were selected by the purposive sampling method. In the second stage, 27 experts were identified using stratified sampling. Through the tool of the questionnaire, they expressed their opinions regarding the extracted components and indicators. According to the research findings, 32 key codes, 14 integrative codes and 4 overarching codes were obtained through coding by King and Harrocks method. In the quantitative stage, all the experts approved the extracted components and indicators. According to the results, sports tourism has a fundamental role in promoting the culture and ethics of the host society and this role is through components such as "developing and promoting positive and useful values in the host society; cultural and moral empowerment of tourists and the host society; promotion of participation and ethical cooperation; developing and promoting a culture of altruism and empathy" was approved. These cases can not only bring positive and extensive communication fields to the host society, but they are also able to be effective in creating social capital in the host society.