Consequence

The state of the world's environment reveals the fact that in recent decades, due to human activities and increasing consumerism, Earth has suffered irreparable damage and the world is witnessing unprecedented growth in environmental degradation, just as consumers activities can lead to deteriorating environmental conditions. The environmentally conscious behaviors such as green purchase behavior, can be agents of change, motivation and attention to the environment. The purpose of this research is to develop   a model for implementing green purchase behavior that recognizes the dimensions of this behavior to determine the effective factors, operational strategies, and consequences of its implementation.The overall approach is qualitative and Grounded Theory has been done. Using purpose foul and snowball sampling methods, semi-structured interviews were conducted with 13 experts from the field of business researchers and environmental activists.The results of data coding led to the identification of 448 initial codes which finally cited the approach Systematic in the given data theory, paradigm model show that causal categories (environmental belief, health concern, green attitude, mental norm), causal categories (green purchase behavior), background categories (economic indicators, government support for capital Eco-friendly investments, the country's environmental policies, the impact of green consumption culture), interventionist category (distribution of green products, financial and economic constraints of households and promotion, encouragement to green purchase), strategies (Indian market strategies, prices, innovation), and the consequence (at the macro-level including increasing the level of health in society, development, and growth of organizational performance and promoting green lifestyle and at the micro-level including preference to buy environmentally friendly products and increase the repetition of purchases behavior) Impact on the implementation of green purchases behavior.  

In today's world, rural tourism is one of the most important parts of economic activities. This essential economic activity has been considered from different perspectives. Some consider it as a part of the tourism market and some consider it as a policy for rural development. The question is, what role and effect does rural tourism have in rural development? In the last decade of the 20th century, many socio-economic planners in European countries have introduced tourism as a reliable method with an evident vision for the development of villages, especially the most deprived ones. The nature of the tourism industry is to create employment and income, diversify the economy, social participation and use local resources. Most of the problems of backwardness and underdevelopment of villages are due to the lack of this industry rural tourism can help rural development by solving the above problems. Therefore, according to the importance of the topic, in this research, the consequences and challenges of rural tourism in rural areas are investigated.