Gilan province

Objective: For all companies, particularly service businesses, one element that is of great significance is customer forgiveness. The major goal of this research was to ascertain how customer behavioral factors affected Iranian insurance insurers' willingness to forgive. Materials and Methods: In terms of research classification based on the goal of applied research, this study is a descriptive and survey. All Iranian insurance insurers in the Gilan province who have used Iran insurance services for at least two years make up the study's statistical population, and a sample size of 359 persons who were chosen using a non-probable selection approach was used. A questionnaire was utilized to gather the data for this research, and its content validity and construct validity were evaluated. The reliability was assessed using Cronbach's alpha. The data gathered from the survey was analyzed using SPSS and Smart PLS software. Results: The findings of evaluating the study hypotheses revealed that, with the exception of the effects of empathy on consumer forgiveness and self- inferiority on consumer forgiveness, all of the research hypotheses were verified. Conclusion: According to the findings of Iranian insurance managers, it is recommended that customers' favorable impressions be reinforced via emotional connection, differentiated services, and improved service quality.

Rural tourism can be defined as a tourism product, which approach accentuates the importance of supply management and marketing activities. As against conventional tourism, rural tourism has certain typical characteristics like; it is experience oriented, the locations are sparsely populated, it is predominantly in natural environment, it meshes with seasonality and local events and is based on preservation of culture, heritage and traditions. Iran is world famous for kind hospitality, friendliness, and a beautiful Landscape and villages. Beautiful historical villages and rural areas, like Gilanian villages have been visited by many foreign and domestic tourists. Definitely, Tourism industry in the villages has positive and negative consequences. Some experts focus on the positive aspects and vice versa. Some experts disagree with this industry and believe that must be prevented rural tourism. The main purpose in this paper is to investigate and Introduction of tourism centers in Gilan villages. The method in this paper is quantities and also action research and tools of data collection is documental, in-depth interview and participate .

Climate builds not only a resource for tourism as a driver but can be a limitation. Climate is usually described by air temperature and rain conditions and sometimes by the sunshine duration at a location. Nevertheless, these parameters are less representative for the spatial and temporal climate variability of a region and do not cover all the components of climate. In this research, due to the impact of climatic factors in tourism planning, determining tourism climate index (TCI) is of great concern. In this project, to assess the tourism climatic conditions using bioclimatic index (Tourism Climate Index), data from 10 synoptic stations of Gilan in a 10-year period (2012-2003) was collected and incomplete data through linear regression was rebuilt. In this system model, 7 parameters, the average monthly rainfall, average temperature, average relative humidity, maximum temperature, minimum relative, the mean daily sunshine duration and wind speed were evaluated. The aim of this study is to investigate the conditions of tourism climate in Gilan province based on TCI tourism climate and using the techniques of geographic information systems (GIS), they have mapped out and prepared the map of TCI for all months of the year. The results of this study showed that the optimal conditions in the region in terms of tourism climate are in May and the most difficult month in terms of tourism climate is in November which was the lowest TCI. In terms of geographical coverage, the ideal climatic conditions are more dominant in the North West (including the cities of Talesh, Astara, Anzali, Kiashahr, Roudsar).