درخت حوزه‌های تخصصی

Purpose: Considering the importance of sports service small businesses in creating a competitive advantage in this field, the present research was conducted with the aim of providing a framework of analyzing the effective factors on the success of small businesses of sports service. Methodology: This research in terms of purpose was applied and in terms of implementation method was qualitative. The statistical population of the current study was all active managers and experts in small businesses of sports services, which number of 16 people of them were selected as a sample according to the principle of theoretical saturation and with the purposive sampling method. The tool of the current research was a semi-structured interview, which its validity was confirmed by triangulation method and its reliability was obtained by Cohen's kappa coefficient method 0.803 and the data obtained from its implementation were analyzed by open, axial and selective coding method in MAXQDA software. Findings: The findings showed that for the effective factors on the success of small businesses of sports service were identified 81 indicators, 23 components and 8 dimensions. The dimensions were included environmental (with three components of government support, legal environment and competitive environment), business plan (with three components of capital, information and work force), organization (with two components of suitability of job and employee and business institutional relations), marketing and information (with three components of marketing plans, networking and market orientation), financial affairs and facilities (with four components of budget, economic fluctuations, infrastructure and equipment and facilities), innovation (with three components of innovation in management, innovation in services and innovation in process), models consumption of sports services (with two components of consumption behavior and purchase patterns) and consequences of business success (with three components of commercialization, branding and sports participation). Finally, the pattern of the framework of analyzing the effective factors on the success of small businesses of sports service was drawn. Conclusion: According to the results of this study, the success of small businesses of sports service depends on many factors. Therefore, in order to achieve success in small businesses of sports service, it is possible to provide the basis for improving the identified indicators, components and dimensions in the current research.

Purpose: The integration of visual and verbal modes in educational materials, particularly in school textbooks, plays a chief role in enhancing the learning experience. Thus, the present study aimed to analyze the intersemiotic complementarity of verbal and visual modes in three English school textbooks from two countries with different policies toward English education at public schools, Iran and Malaysia. Methodology: Employing a qualitative descriptive approach, this study analyzes the intersemiotic complementarity within English school textbooks used in the first grade of high school in Iran and Malaysia, focusing on three selected textbooks: Prospect 1 (Iran), Form 1 (Malaysia), and Pulse 2 (Malaysia). The analysis was guided by Royce's (1998) framework for intersemiotic complementarity, with a particular emphasis on the ideational metafunction. This involved examining the coherence between visual representations (images) and textual content (dialogues) to assess how these elements complement each other in conveying educational content and facilitating learning. Findings: The analysis revealed a marked disparity in the integration of visual and verbal modes between the textbooks from the two countries. Iranian textbooks, specifically Prospect 1, demonstrated a significant disconnect between images and text, often leading to confusion and potentially hindering students' learning. In contrast, the Malaysian textbooks (Form 1 and Pulse 2) exhibited a high level of intersemiotic complementarity, with images effectively supporting and enhancing the textual content, thereby facilitating a more cohesive and comprehensible learning experience for students. Conclusion: The study demonstrates the importance of cohesive integration of visual and verbal elements in textbooks to support effective learning, highlighting the need for strategic multimodal design in educational materials. By ensuring a cohesive integration of visual and verbal elements, textbooks can become more effective tools in enhancing comprehension and improving learning outcomes. This research contributes to the growing discourse on multimodal education, suggesting pathways for future investigations into the optimization of textbook design for enhanced educational impact.