درخت حوزه‌های تخصصی

Purpose: Today, the use of cyber social media is increasing dramatically. Therefore, the current research was conducted with the aim of factor analysis of the extreme enthusiasm of the use of cyber social media in athletes and coaches. Methodology: This study in terms of purpose was applied and in terms of implementation method was descriptive-survey. The research population was the athletes and coaches of Tehran city, which the sample size based on Cochran's formula were determined 386 people, but 400 questionnaires were distributed and these numbers were selected by cluster sampling method. The tools of the current research were included a demographic information form and a researcher-made questionnaire of extreme enthusiasm of the use of cyber social media with 24 items, and the data obtained from their implementation were analyzed with the methods of exploratory factor analysis and structural equation modeling in SPSS-22 and LISREL-8.5 software. Findings: The findings showed that the extreme enthusiasm of the use of cyber social media in athletes and coaches had 24 items in 6 components of social interaction, entertainment, internet unemployment, extreme enthusiasm, emotions and belonging in sports; So that the factor loading of all items was higher than 0.50, and the average variance extracted of all components was higher than 0.50 and the Cronbach's alpha of all components was higher than 0.70. Also, the extreme enthusiasm model of the use of cyber social media in athletes and coaches had a good fit, and in this model, the effect of entertainment, social interaction and internet unemployment on extreme enthusiasm, the effect of extreme enthusiasm on belonging in sports and emotions, and the effect of belonging in sports on emotions was meaningful (P<0.05). Conclusion: According to the results of this study, factors such as social interaction, entertainment, internet unemployment, extreme enthusiasm, emotions and belonging in sports had an effective role in the extreme enthusiasm of the use of cyber social media in athletes and coaches.

The caste system has undergone many changes, many people have predicted its soon demise, but it has proven to stay. Many theories such as Sanskritization by M.N. Srinivas have been written about the caste system and many studies showed that caste has retreated, though not disappeared, from several spheres of life. A delinking of occupation and caste, increased inter-caste and interreligious marriages and the status of a person is increasingly measured not by traditional hereditary factors such as caste but individual parameters such as wealth, job security and career chances, that are factors which can individually be acquired. Thus, researchers said that class will supplant caste, but recent research has shown that it would be better not to see these two as opposed to each other and rather study the similarities. We have researched in rural and urban areas with in purposefully selected areas in Goa with people from many different social backgrounds, religions, caste, and as well tribal background. We have opted to use mainly qualitative research. The open-ended informal interview or semi-structured interview with an interview guide was mostly used as it provides best insight in how people perceive their life and changes. Due to social changes such as democratization after Liberation from the Portuguese colonial rule in 1961, the Land Tiller’s Act which transferred the land from the owners to the tillers and migration, which offered especially to the former working class higher incomes, caste markers have undergone changes as well. A significant change to individual choices from inherited traditional caste rules could be observed, which depended on individually acquired characteristics. Hereditary traditional factors such as caste, which are non-personal, retreated to the background. As caste is seen by many as discrimination, people try to get rid of it or hide it as much as possible. That means that obvious caste markers such as names of wards indicating one’s profession or caste background cannot be used anymore, as the composition of castes in wards have changed as well. Profession and caste have been decoupled, the sitting order in the church does not indicate caste anymore and other traditional caste markers have become obsolete. Thus, people have found out new markers to orient themselves in their social world. These factors were for instance language. The accent of course could be changed, as certain accents were related to specific varnas and as well jaatis. As ward names have changed, the setting and look of wards became important, such as the space in front of the house and the absence or presence of agricultural tools or harvest versus flower beds and expensive children’s toys were gauged. The style of the house, how many stories and the style of color and decoration were considered as well. The behavior and demeanor became very important as well as the style of clothes and jewelry one was wearing. As well how feasts and parties were celebrated. These individual factors of gauging the status of a person did have significant influences and repercussions on social set up in urban and very strong as well in rural areas. The member composition or formal and informal meetings and local NGOs are due to personal interest and skills. Thus, hot issues in villages are decided by expected personal gain and interest. Professions get a new ranking according to career chances and income, dining with others depends on personal liking. Despite this emerging class character, we should not see class and caste dichotomous, as people use either of them in different situations depending on what they feel might get them better chances to advance to their goals. Seeing caste and class as complimentary and not dichotomous helps

Purpose: Education is one of the important factors of economic and social development and the education industry is one of the largest and most tangible industries in the world. Therefore, the aim of this study was to providing a customer value maturity model based on the dynamic capabilities of educational institutions. Methodology: This study in terms of purpose was applied and in terms of implementation method was qualitative. In this study number of 15 people after checking the inclusion criteria such as work experience of at least 10 years and at least bachelor's education with using the purposive sampling method were selected from among the experts of non-governmental educational institutions of the senior school in Tehran city. The tool of the current research was a semi-structured interview with selected experts, which its validity was confirmed by the triangulation method and its reliability was calculated by the method of the coefficient of agreement between two coding 0.88. Data were analyzed by content analysis method. Findings: The results of the present study indicated that for the customer value maturity model based on the dynamic capabilities of educational institutions were identified number of 268 open codes in 5 core codes or levels, respectively including the analysis the value proposition of customer, definition and design the value proposition of customer, management and expansion the value proposition of customer, implementation and execution the value proposition of customer and evaluation and optimization the value proposition of customer. Therefore, the educational programs in the customer value maturity model based on the dynamic capabilities of educational institutions were drawn at five levels based on the level of maturity and value. Conclusion: According to the identified codes and levels for the customer value maturity model based on the dynamic capabilities of educational institutions can be taken an effective step in the direction of customer value maturity.

Purpose: Considering the importance of media literacy and competency development in this field, the present research was conducted with the aim of assessing the suitability and prioritization of the components of the media literacy competency development model of English language teachers. Methodology: This study in terms of purpose was applied and in terms of implementation method was mixed (qualitative and quantitative). The research population in the qualitative part was the experts of Farhangian University and principals of the first and second period schools of Tabriz city, which based on the principle of theoretical saturation number of 15 people were selected as a sample. The research population in the quantitative part was English language teachers of the first and second period schools of Tabriz city, which based on Cochran's formula number of 384 people were selected as a sample. The research tool in the qualitative part was a semi-structured interview, which its data was coded in MAXQDA software, and in the quantitative part was a researcher-made questionnaire, which its data was analyzed by structural equation modeling and weighted matrix in SPSS and SmartPLS software. Findings: The findings showed that the media literacy competency development of English language teachers has 50 sub components in 12 main components, including the media access, production and communication, technology development at the global level, media literacy promotion infrastructure, provision of educational equipment, management of students' entry into the virtual world, lack of possibilities of educational assistance, lack of acceptance of virtual media among teachers, critical thinking training, creating a learning environment and learners' participation in the educational structure, media literacy competency development, establishing educational justice and developing and updating teachers' skills. Also, all the main components had an average variance extracted higher than 0.50 and Cronbach's and combined reliability higher than 0.70, and the media literacy competency development model of English language teachers had a good fit and their effects on each other were significant (P<0.05). In addition, respectively the components of technology development at the global level, establishing educational justice, media literacy competency development, developing and updating teachers' skills, media access, production and communication, lack of acceptance of virtual media among teachers, management of students' entry into the virtual world, creating a learning environment and learners' participation in the educational structure, critical thinking training, media literacy promotion infrastructure, provision of educational equipment and lack of possibilities of educational assistance were of higher importance. Conclusion: According to the identified components for the media literacy competency development and their prioritization can be taken an effective step to media literacy competency development of English language teachers.