media literacy

Purpose: The aim of this study was to investigate media literacy on creativity skills, critical thinking and problem-solving skills of sixth-grade students. Methodology: The statistical population of the present study was all sixth-grade students of non-profit schools in Tehran in the academic year of 2018-2019 whom 206 girls (from the population of 5056 people) and 163 boys (from the population of 4002 people) were selected as the cluster sampling method. The Simone Questionnaire (2017) was used to measure media literacy, the Harris Questionnaire (2016) was used to creativity, the Sarigoz Questionnaire (2012) was used to measure critical thinking and the Sirait Questionnaire (2017) was used to measure problem-solving skills. For data analysis, data analysis method of structural equation technique was used and using LISREL and SPSS software at a significance level of 0.05. Findings: The results showed that media literacy affected the development of creativity, critical thinking and problem solving skills and these effects were not significantly different in the two groups of girls and boys. Also, the mediating role of critical thinking in the effect of media literacy on creativity and the mediating role of creativity in the effect of media literacy on problem solving skills in boys was stronger than in girls (P <0.001). Conclusion: Based on the research findings, it can be acknowledged that media literacy of students can improve problem-solving skills, creativity and critical thinking.

Purpose: The present study was conducted to design a model of media literacy curriculum in teacher training centers. Methodology: This research was applied in terms of purpose and qualitative in terms of research method and data type. Experts in the field of media literacy and education, including university professors, were considered as the research community. By conducting a snowball method with 20 interviews, the collected information reached saturation point. The data collection tool was a review of relevant national and international research as well as a semi-structured exploratory interview. Finally, after collecting information from the interview sections and reviewing the sources, at this stage, the data foundation and coding methods were used to classify the data. In order to check the internal validity of the findings, in addition to selecting and confirming the data by studying theoretical foundations, research background, sources, and interviews with focal individuals, the opinions and guidelines of a group of experts were also taken into account. The final was done. In order to confirm the accuracy of the data, the study method was used by the research members to validate the study. Findings: The findings of the study indicated that the appropriate model of media literacy curriculum for teacher training centers, consisting of dimensions such as public media literacy, specialized media literacy, media understanding, media management, media construction and Moral literacy was media. Conclusion: Media literacy is a technique that strengthens the discriminating power by creating dynamism against media messages.

Purpose: The aim of this study was a comparative study of media literacy curriculum policy in the educational system of leading countries and Iran. Methodology: The approach of the research was qualitative approach and the method used in it was comparative-analytical method. The research population in this study included all valid scientific documents, including books, articles in specialized journals related to media literacy, from which the works related to the subject were selected using purposive sampling method and appropriate to the research objectives of the case. Were analyzed and data were collected by documentary method, Descriptive analysis method was used in data analysis. Based on the research question, a framework for data analysis was considered. Based on this framework, the required data from available resources were selected, organized, and then their similarities and differences were identified and compared and interpreted. Findings: Based on the results of this study, the concerns and views on content, necessities and goals of media literacy in different countries are largely similar and educational planners try to maintain their cultural identity in the use of different media. . The results also showed that media literacy has been considered as one of the most effective monitoring tools in the countries. Also, according to the results of the research, the most important differences between the selected countries and Iran in this regard was that the goal of these countries is to institutionalize the media literacy curriculum in an organized manner and in the form of codified policies and long-term plans, but in Iran. Although this issue has been emphasized in the upstream documents, due to the lack of sufficient infrastructure, lack of culture appropriate to the age of technology and teachers not being familiar with this knowledge, these conditions have not been provided and implementation in schools has been unsuccessful. Several years of implementation have not yet led to a successful indigenous approach and model for implementing this skill in schools. Conclusion: The results showed that the concerns and views on the content, necessities and goals of media literacy in different countries are largely similar and educational planners try to maintain their cultural identity in the use of different media.

Media literacy is a topic that is concerned with the audience's power of understanding of the way in which media works and how they make sense thereof, and seeks to make this analysis a habit and a task for the audience. In this regard, present research provides a model for promotion of public relations with an emphasis on media literacy among managers and employees of Mazandaran Gas Company. In this paper, the data were sorted out through three stages after introduction of the concept media literacy using the qualitative method of grounded theory and holding 15 in-depth, semi-structured interviews with the academics and experts of the field, and following a content analysis. Based on the findings, the model is made up of five components: 1. The elements promoting media literacy at three macro (i.e. formulation of educational rubrics, changing educational methods, culture building with media literacy potential, adopting a problem-oriented approach, creating a national Internet, coherence and consistency in policy making and planning, and media content monitoring), intermediate (i.e. group interaction with colleagues and management training), and micro (i.e. technological knowledge, cognitive knowledge, media knowledge, and content production); 2. Decisive factors (categories of macro, intermediate, and macro level factors); 3. Interfering factors (including government intervention, lack of legislation or regulations); 4. Strategies (including policy and planning strategies, educational strategies, and culture- and discourse building strategies; 5. Consequences (i.e. economic, social, cultural, political, technological, communication, environmental, and individual-behavioral consequences).

Nowadays, digital literacy and the use of digital resources and communication tools in academic contexts have been promoted by the rise of digital civilization in the 21st-century. Thus, this research aimed to study the digital literacy of Iranian EFL teachers and students to find out any significant difference between them. One hundred and fifty Iranian EFL teachers, and 175 Iranian EFL students were invited to participate in this study. A 181-item standardized measure developed and validated by Khlaisang and Koraneekij (2019) was used to assess individuals’ three crucial 21st-century digital skills namely Information Literacy (IL), Media Literacy (ML), and Information Communication Technology Literacy (ICTL). To find that whether this difference is significant or not, a t-test was run. The results highlight that Iranian EFL teachers' scores were higher than students in all the three constructs of IL, ML, and ICTL, and ICTL had the highest mean score among all. The data regarding teachers’ and students’ digital literacy can be a reference for educational planners and decision-makers to identify digital skills which should be considered more seriously at the university level especially in these Coronavirus days.

Digital communication technologies could play a pivotal role in the realm of learning, entertainment, and education for children, and could significantly affect the nature of commercial relations with children. The use of media as new communication technologies for children over the past decade has hosted many researches. The present study aimed to determine the effect of advertising literacy education on 6th-grade primary school female students' critical thinking skills in facing the media commercial messages in the city of Dezful in 2019-2020. The population consisted of all the 6th-grade primary school students in the city of Tehran, of which 60 students were selected using the random clustering method and randomly assigned into two groups of experiment and control. The tool used in this study was Cornell Critical Thinking Test (CCTT), and analysis of covariance was used to analyze the data. The results showed that advertising literacy affected students' critical thinking. The effects on students' inductive reasoning, deductive reasoning, and observational analysis of advertising messages, credibility, and hypothesizing power were found significant.

The purpose of this study was to investigate the cultural literacy of Spinas hotel staff and its role on the satisfaction of foreign tourists. The study type was descriptive-analytical and surveying. The statistical population of the research was 350 employees of the Spinas Hotel and 200 foreign tourists. Sample size was set by total numbering, and sampling method was random obtained as 184 and 183 by Cochran formula respectively. The data were analyzed using a researcher-made questionnaire and analyzed by descriptive statistics (frequency distribution tables and frequency percentage) and at the inferential level to test the research hypotheses (t-test, ANOVA and multivariate regression), it was analyzed using SPSS23 software. The results of multivariate linear regression analysis of variables of information literacy, media literacy and intercultural literacy with dependent variable of satisfaction of foreign tourists indicate that this relationship is statistically significant and the main hypothesis of the research (there is a relationship between cultural literacy of staff of cultural centers and the satisfaction of foreign tourists) was confirmed. It was also found that among the variables introduced in the regression model, the variable of intercultural literacy had a greater effect on the satisfaction of foreign tourists of Spinase Hotel, and the variables of information literacy and media literacy are the next effective variables respectively.

Purpose: Media literacy plays an important role in teaching and learning curriculum. Therefore, the purpose of the present research was to design and validate the media literacy education model in secondary school. Methodology: This was an applied study in terms of purpose and qualitative in terms of implementation method. The study population for designing the media literacy education model was the specialized council of the thinking and media literacy book department of the country (n=18 people) who were selected by census sampling method. Also, the study population for the validation of the media literacy education model was professors and researchers in the field of communication, Education Department experts and experienced teachers in the field of media literacy, 20 of whom were selected as a sample using the purposeful sampling method. The data collection tool was in-depth interviews in the model design section and calculation the agreement rate in the model validation section. Data analysis was carried out by coding method in MAXQDA ver.10. Findings: The results showed that the model of media literacy education in secondary school consisted of 40 components in 7 categories of media message creation techniques, media unknowns, audience studies, media and lifestyle, media consumption regime, harm of media literacy education and opportunity of media literacy. Also, the model of media literacy education in secondary school had an acceptable validity after calculating content validity ratio (CVR) (0.88) and content validity index (CVI) (0.91) based on the opinion of professors and researchers in the field of communication, Education Department experts and experienced teachers in the field of media literacy. Conclusion: Based on the results of the current research, it seems necessary to plan for the inclusion of media literacy education in secondary school curriculum through the identified components and categories.

Purpose: School revitalization plays an important role in students' academic performance. Therefore, the purpose of the present research was to present an integrated curriculum model in order to revitalize elementary schools. Methodology: The present study was applied in terms of purpose and descriptive survey in terms of methodology. The research population included the professors, experts of the Education Department of Tehran province, and the sample size was determined 289 people using the Cochran formula. Participants were selected using stratified random sampling method according to their job position. The data collection tool included a researcher-made questionnaire of an integrated curriculum aimed at revitalizing elementary schools, whose content validity was confirmed by the opinion of experts and its reliability was obtained 0.83using Cronbach's alpha method. Data analysis was carried out using exploratory factor analysis and structural equation modeling methods in SPSS and AMOS software. Findings: The results showed that the integrated curriculum model for revitalizing elementary schools consisted of 68 design items, i.e. goal (8 items) content (9 items), content organization (5 items), characteristics of learning activities (5 items), learning activity strategy (5 items), and evaluation (8 items), of which only the factor loading of 40 items was higher than 0.40. Also, the integrated curriculum model for revitalizing elementary schools had a good fit and the integrated curriculum for revitalizing elementary schools had a significant effect on all six components of goal, content, content organization, characteristics of learning activities, strategies of learning activities and evaluation (P<0.05). Conclusion: According to the results of this research, an effective step can be taken to revitalize elementary schools through the items of each of the six components of the integrated curriculum, including the goal, content, content organization, characteristics of learning activities, strategies of learning activities and evaluation.

Teaching media literacy to students pursues several goals, including creating creative, critical, and scrutinizing thinking about the media content and performance, as well as recognizing the visual forms of communication using it, along with other reading, writing, speaking, and listening skills. This research aimed to design a curriculum model for media literacy in the second grade of elementary school and to validate it. The research method was qualitative-quantitative and it was applied in terms of purpose. In the qualitative part, the media literacy curriculum model was identified using the synthesis research method based on the analogical model and the Klein model. Then, in order to validate the mentioned components, the obtained information was provided to experts in the field of curriculum planning and media and information management. The scope of the research was in the range of 2006 to 2021 for domestic documents and in the range of 2005 to 2021 for foreign documents. The statistical population in line with the model validation was experts in curriculum planning and media and information management. In order to validate the entire research, the statistical sample consisted of two groups of 10 experts in the field of curriculum planning and media and information management, who were selected based on the minimum number required to evaluate content validity. The data collection method in the validation stage was researcher-made questionnaires. Lawshe’s Content Validity Ratio (CVR) was used to measure the content validity. Results showed that the goals of the media literacy curriculum in the second grade of elementary school include two kind of goals: general goals (achieving Iranian-Islamic media culture) and partial goals (empowering students and teachers). The content of the media literacy curriculum in the second grade of elementary school included functional consumption education, critical consumption education, functional production-consumption education, and critical production-consumption education. The learning-teaching strategies used were presented in two sections: teacher’s activities (teaching method) and students’ activities, and the evaluation element was defined in three levels: students, teachers, and curriculum and educational content. Also, the results showed that the grouping in the media literacy program in the second grade of elementary school should be based on the individual and socioemotional characteristics of the students. The required resources and facilities were continuous improvement of the media literacy curriculum for the second grade of elementary school, compilation of the media literacy textbook for the second grade of elementary school, provision of educational facilities and media training assistance for second grade of elementary school students, and development of research in the field of media education. In choosing the time and place in the media literacy program, time and place flexibility in the presentation of teaching content was emphasized. Based on the results of this research, the suggested model of the media literacy curriculum of the second grade of elementary school can be used and implemented in the education system.

This study aimed to the effect of sports managers' literacy on the performance of football clubs in Iranian leagues. The method of this research was descriptive-correlational. The statistical population consisted of all managers of football clubs in Iranian leagues.  267 questionnaires were  distributed among managers as the research sample.The research instruments included a questionnaire on sports managers' literacy (semi-researcher-made) and the performance of sports clubs (Shafiee et al., 2013). The tool's validity was confirmed using the opinion of experts. Smart PLS 3 software was used to analyze the data and the relationships between the variables. Findings showed that respectively, media literacy (Path coefficient: 0.88; T-Value: 7.65); Technology Literacy (Path coefficient: 0.78; T-Value: 5.87); Legal Literacy (Path coefficient: 0.76; T-Value: 5.19); Managerial literacy (Path coefficient: 0.67; T-Value: 3.50), and financial literacy (Path coefficient: 0.62; T-Value: 2.53) had significant effects on the performance of football clubs. Based on the findings, it was found that sports managers should use a variety of literacy in different areas of decision-making and face different problems to provide the ground for better success and performance of the club.

Purpose: The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some  find modern life without consumption meaningless and unthinkable. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communicative and social determinants and factors affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated.Method: The research method is an applied type as regards purpose and has been carried out using a survey method.  The statistical population includes citizens over 15 in West Azerbaijan province, 674 of whom have been selected by multi-stage cluster sampling. Data was collected using a questionnaire and research variables are above 0.7, which indicates the acceptable reliability of the variables. Statistical data analysis was done using SPSS and Lisrel software.Findings: The findings showed that the consumption of smuggled cosmetics and toiletry products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyses in the quantitative phase of the research showed  the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of using internal media (in a negative direction), rate of using external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and tendency towards differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and toiletries. It is explained that the impact of foreign and virtual media is greater than other variables.Conclusion: As a result of lack of content management and inaccuracy in advertising in the virtual sector and social media, the possibility of emergence and escalation of social issues and all kinds of deviant trends related to consumerism in the field of cosmetics and toiletry products increases. Also, domestic mass media can be effective in reducing the consumption of cosmetics by not broadcasting commercial advertisements at intervals.

The aim of this study was to investigate the status of cognitive components of media literacy in the optimal use of social media in adolescents in Tehran. The study method is a survey and the statistical sample is 425 adolescents in Tehran in the eleventh and twelfth grades. Our statistical sample was selected as a cluster and randomly from schools in five areas of Tehran (north, south, west, east, and center), and the data using they were designed from a questionnaire and analyzed using SPSS and AMOS software. Findings showed that according to the level of significance and statistical value of t, media cognition on technological cognition and epistemological cognition, content production has a positive and significant effect on cognitive and technological cognition and media cognition, as well as epistemological cognition on technological cognition. Friedman found that technological knowledge has the highest and media knowledge has the lowest in terms of the desired situation.

Purpose: Self-efficacy as a part of self refers to belief and confidence to one's abilities to achieve goals and tasks. Therefore, the aim of this study was investigating the impact of curriculum literacy and media literacy on job self-efficacy in secondary school teachers. Methodology: The method of research was descriptive from type of correlation. The statistical population in this study were included all secondary school teachers in West Islamabad city in the academic years 2021-2022 with number of 260 people, which based on the Krejcie and Morgan table number of 165 people were selected by simple random sampling method. The research tools were included job self-efficacy, curriculum literacy and media literacy questionnaires, which were completed by the secondary school teachers and their reliability was estimated to be higher than 0.70. To answer the research hypotheses were used the confirmatory factor analysis tests and structural equation modeling in SPSS and LISREL software. Findings: The findings showed that the job self-efficacy variable has four components of individual self-efficacy beliefs, collective self-efficacy beliefs, expectation of individual consequences and expectation of collective consequences, curriculum literacy variable has three components of curriculum planning system, curriculum basics and curriculum planning elements, and media literacy variable has five components of understanding the content of media messages, awareness of the hidden goals of media messages, critical look at media messages, conscious selection and analysis of media messages, which factor load of all was calculated above 0.50 and Cronbach's reliability of all was calculated above 0.70. Also, both variables of curriculum literacy and media literacy had a direct and significant effect on the job self-efficacy of secondary school teachers (P<0.001). Conclusion: The results of this study indicated the effective role of curriculum literacy and media literacy on the job self-efficacy of secondary school teachers. Therefore, to increase job self-efficacy, it is possible to improve their curriculum literacy and media literacy through educational workshops.

Purpose: Considering the importance of media literacy and competency development in this field, the present research was conducted with the aim of assessing the suitability and prioritization of the components of the media literacy competency development model of English language teachers. Methodology: This study in terms of purpose was applied and in terms of implementation method was mixed (qualitative and quantitative). The research population in the qualitative part was the experts of Farhangian University and principals of the first and second period schools of Tabriz city, which based on the principle of theoretical saturation number of 15 people were selected as a sample. The research population in the quantitative part was English language teachers of the first and second period schools of Tabriz city, which based on Cochran's formula number of 384 people were selected as a sample. The research tool in the qualitative part was a semi-structured interview, which its data was coded in MAXQDA software, and in the quantitative part was a researcher-made questionnaire, which its data was analyzed by structural equation modeling and weighted matrix in SPSS and SmartPLS software. Findings: The findings showed that the media literacy competency development of English language teachers has 50 sub components in 12 main components, including the media access, production and communication, technology development at the global level, media literacy promotion infrastructure, provision of educational equipment, management of students' entry into the virtual world, lack of possibilities of educational assistance, lack of acceptance of virtual media among teachers, critical thinking training, creating a learning environment and learners' participation in the educational structure, media literacy competency development, establishing educational justice and developing and updating teachers' skills. Also, all the main components had an average variance extracted higher than 0.50 and Cronbach's and combined reliability higher than 0.70, and the media literacy competency development model of English language teachers had a good fit and their effects on each other were significant (P<0.05). In addition, respectively the components of technology development at the global level, establishing educational justice, media literacy competency development, developing and updating teachers' skills, media access, production and communication, lack of acceptance of virtual media among teachers, management of students' entry into the virtual world, creating a learning environment and learners' participation in the educational structure, critical thinking training, media literacy promotion infrastructure, provision of educational equipment and lack of possibilities of educational assistance were of higher importance. Conclusion: According to the identified components for the media literacy competency development and their prioritization can be taken an effective step to media literacy competency development of English language teachers.

The aim of the present study was to explore the relationship between media literacy and social skills among citizens in Isfahan. To this end, a descriptive-correlation methodology was employed. The population under study consisted of all citizens living in Isfahan who were reported to be 1796967 persons in 2013. Using Cochran formula, 384 persons were selected by stratified sampling and were included in the research sample. The instruments used in the study were Karaman’s and Karatash’s (2009) Standard Media Literacy Questionnaire and Standard Social Skills Questionnaire (Oldmeadow et al., 2013). The validity of the questionnaires was confirmed using content validity and factor analysis. The reliability values of Media Literacy Questionnaire and Social Skills Questionnaire were determined by Cronbach’s alpha coefficient and were reported as 0.876 and 0.896, respectively. The results of the study indicated that media literacy with an influence rate of 0.39 affects social skills. Besides, media knowledge (critical thinking) as a component of media literary with an influence rate of 0.37 affects social skills. It was also found that analysis and reaction as a component of media literary with an influence rate of 0.68 affects social skills. The same was the case with judgment and observation of hidden messages as a component of media literary which affects social skills with an influence rate of 0.53. Media literacy with an influence rate of 0.33 was found to affect the expression social skill feelings. Finally, based on the findings of the study concerning the relationship between research variables, some suggestions were offered to improve media literary and social skills of people living in Isfahan.

This research aims to provide a theoretical model to explain addiction to social network using media literacy and emotional intelligence as independent variables and social support as the mediator. The study population includes all students of Bojnord’s university in 2017-2018 academic year. It was determined based on three indices: a medium effect size of 0.30, a test power of 0.85, and an alpha of 0.05. A sample of 160 people was determined by G-Power software, and 178 questionnaires were completed. The sampling was conducted using available sampling method. To do so, the link of research questionnaires was offered to volunteer students. The main research instruments were: social support questionnaire, addiction to social network questionnaire, emotional intelligence questionnaire and multidimensional social support questionnaire. The exploratory nature of research data was analyzed by partial least squares method and PLS software. Results showed the reliability of the measurement model, the structural model and the overall research model (GOF=0.66). According to the results, all direct effects were significant. That is, social support(r=0.84, p <0.0001), media literacy (r=0.698, p <0.0001) and emotional intelligence (r=0.798, p <0.0001) were significantly correlated with addiction to virtual social network. Also, Sobel statistics and its significance level suggested the indirect effect of media literacy (p <0.024) and emotional intelligence (p <0.011) on addiction to social network through social support. Emotional impulse control, awareness of media content and processes, and a sense of belonging and relationship with other people in the real world predict addiction to virtual social networks. Hence, the social support of government and authentic sources can mediate the association between addiction to social network and emotional intelligence in university students and improve their media literacy.

Self-directed learning and digital literacy are the most effective issues in the process of foreign language learning. Due to the importance of digital literacy and self-directed learning in the process of foreign language learning, the present study aimed at investigating the relationship between Iranian intermediate EFL learners’ digital literacy and their self-directed learning. For the purpose of the study, 210 male and female Iranian EFL learners from Mashhad English language institutes took part in the study through using convenience sampling method. The digital literacy and self-directed learning questionnaires were distributed among intermediate EFL learners to measure their attitudes towards digital literacy and the self-directed learning process. To conduct the study, a correlational design was used. The results of Pearson Correlation analyses revealed that there was a positive relationship between the Iranian intermediate EFL learners’ digital literacy and their self-directed learning. The results of the multiple regression analyses also showed that information communication technology literacy and information literacy as the two components of the digital literacy questionnaire significantly predicted the Iranian intermediate EFL learners’ self-directed learning. It can be concluded that high levels of digital literacy and self-directed learning tend to result in better academic performance and learning motivation. It is important that educational contexts, as well as lan guage institutes administrators provide opportunities for en hancing learners’ self-directed learning and media literacy and consequently improving EFL learners’ achievement and motivation.