درخت حوزه‌های تخصصی

Background: The 2024 Iranian presidential election intensified political polarization on Persian Twitter (X), where ideological factions engaged in networked contestation. This study employs social network analysis to examine polarization mechanics, mapping key actors, echo chambers, and discursive strategies. Findings illuminate digital factionalism, algorithmic amplification, and the role of influencers in political mobilization.Aims: This study explores the mechanisms driving political polarization on Persian Twitter (X) during the 2024 Iranian presidential election.Methodology: Utilizing computational social science methodologies, the research combines social network analysis (SNA) and thematic analysis to examine over 133,000 active users and numerous election-related hashtags. Data collection spanned June 1–16, 2024, leveraging Twitter's API to identify clusters, user interactions, and thematic trends. Key tools included the Louvain algorithm for community detection and centrality measures for network analysis, visualized through Gephi software.Findings: Findings reveal a fragmented political landscape characterized by ideological divides, echo chambers, and limited interaction between opposing factions. Analysis identified six major clusters, each aligned with distinct political affiliations, including reformists, conservatives, and opposition groups. Thematic analysis further highlighted the rhetoric surrounding leading candidates Masoud Pezeshkian and Saeed Jalili, revealing polarized sentiments and distinct narratives among their supporters and detractors. The study also underscores the role of platform algorithms, influencer strategies, and group identities in deepening polarization.Conclusions: This research contributes to the understanding of digital polarization within Iran's socio-political context. It emphasizes the dual role of social media as both a space for public discourse and a driver of ideological segregation. Recommendations include strategies for promoting digital literacy, fostering inclusive discussions, and enhancing algorithmic transparency to mitigate polarization in Iran.

Background: Due to the changes brought about by the COVID-19 pandemic, telecommuting has emerged as a new work method in the media, enabling journalists to adapt to digital technologies.Aims: This study aims to assess journalists' satisfaction with telecommuting in the post-COVID era among journalists at ISNA news agency.Methodology: The theoretical foundation of this research is based on the ideas of Daniel Bell and Manuel Castells. The statistical population includes 123 journalists, managers, senior editors, and news editors. Data was collected using a survey method and a researcher-designed questionnaire. The questionnaire's validity was evaluated through face validity, and its reliability was determined by a Cronbach's alpha coefficient of 0.956.Results: The results of this study indicate that telecommuting has had positive effects on journalists' productivity, focus, topic discovery, and job enthusiasm. Among the factors assessed on a 5-point Likert scale, “improved output during telecommuting” ranked highest with an average of 4.35, followed by “no issues in communication with colleagues” with an average of 4.29, “feeling of enthusiasm and vitality” with an average of 4.19, “better focus on work” with an average of 4.18, “more time for work” with an average of 4.07, “topic discovery and development” with an average of 3.87, and finally, “ease of communication with relevant organizations and individuals” with an average of 3.74.Conclusions: Environmental, family, and individual factors (such as number of children or marital status) have no effect on job satisfaction in telecommuting, but journalists’ job position does influence their satisfaction with telecommuting.

Background: With the rapid digital transformation across the African continent, ensuring the protection of personal data through effective regulatory frameworks is crucial. Key regulations, including Nigeria’s Data Protection Regulation (NDPR) and the African Union’s Convention on Cyber Security and Personal Data Protection, have been enacted to address growing concerns about data privacy and cybersecurity.Aims: This literature review critically examines the impact of data privacy regulations on cybersecurity practices in Nigeria and across Africa, focusing on empirical studies that highlight the interplay between regulation enforcement and cybersecurity outcomes.Methodology: This review synthesizes empirical studies that explore the effectiveness of these regulations in improving cybersecurity practices in both public and private sectors.Results: Empirical research from Nigeria indicates that while the NDPR has led to some positive changes in organizational data protection strategies, challenges in enforcement, resource allocation, and awareness continue to hinder its full impact. Studies reveal that small to medium enterprises (SMEs) face difficulties in complying with the regulations due to a lack of capacity and knowledge. Similarly, research across several African countries shows a significant gap in both the implementation of data privacy laws and the cybersecurity measures required to mitigate emerging threats, such as ransomware and data breaches. Furthermore, empirical evidence highlights that varying levels of regulatory enforcement across the continent result in inconsistent cybersecurity practices, leading to vulnerabilities in the digital infrastructure. The review also explores empirical findings on the socio-economic and political barriers that affect the successful enforcement of data privacy regulations, with particular focus on limited technical expertise, political instability, and insufficient resources for regulatory bodies. Additionally, studies suggest that there is a growing need for cross-border collaboration and capacity building to bridge the regulatory gaps and improve overall cybersecurity resilience.Conclusion: Empirical evidence underscores the need for stronger regulatory frameworks and greater cooperation across African nations to enhance the protection of personal data and fortify cybersecurity practices across the region. Recommendations for future policy development are provided, based on the insights gained from existing empirical studies.

Background: Throughout history, humans have consistently developed groundbreaking technologies, from fire and the wheel to modern computing, showcasing their ability to innovate and control their creations. The rise of artificial intelligence has sparked renewed concerns about whether machines might eventually surpass human intelligence and autonomy.Aims: This study aims to critically assess AI’s role in human society, particularly addressing concerns that it may surpass human control and agency. It seeks to demonstrate that while AI is a powerful tool, it lacks autonomy, self-augmentation, and intentionality, making it unlikely to replace human decision-making. Additionally, the paper examines historical technological advancements, showing how humans have always adapted and controlled new innovations.Methodology: Employing a historical-comparative methodology, this study traces the evolution of computing technologies from early tally systems to quantum computing. It incorporates philosophical analysis through the works of Hubert Dreyfus, John Searle, and Michael Tomasello, assessing AI’s limitations in replicating human cognition.Findings: The study finds that despite AI’s rapid advancements, it remains fundamentally dependent on human input, lacks true understanding, and is incapable of independent self-enhancement. The historical trajectory of technological progress demonstrates that while new technologies can disrupt societies, humans have consistently adapted and maintained control. Philosophical critiques of AI further reinforce the argument that intelligence is not solely computational but deeply rooted in embodiment, intuition, and shared intentionality—qualities that AI lacks.Conclusions: Concerns about AI overwhelming human agency are largely misplaced. Just as humanity has managed previous technological revolutions—including writing, mechanization, and computing—AI will be integrated and regulated according to human needs and ethical considerations. While vigilance is necessary, the myth of AI autonomy is exaggerated.

Background: Social media platforms are increasingly used in healthcare to provide psychosocial support to cancer patients. Despite global enthusiasm, concerns about misinformation and emotional vulnerability persist. In Iran, cultural and regulatory contexts add complexity to this dynamic, necessitating a localized understanding of healthcare providers’ perspectives. Aims: This study aims to explore Iranian oncology nurses’ perceptions of the benefits and risks associated with hospitalized cancer patients' use of social media, and to identify factors influencing these perceptions. Methodology: A cross-sectional survey was conducted among 131 oncology nurses from various hospitals in Iran, primarily in Tehran. Participants completed a structured questionnaire assessing demographics, life satisfaction, personal social media use, and perceptions of social media's impact on patient morale. Data were analyzed using descriptive statistics, Pearson correlation, and path analysis. Results: Overall, nurses held a positive view of social media’s role in enhancing patient morale, with a mean perception score of 7.1/10. Younger nurses and those with junior professional ranks exhibited more favorable attitudes. Personal social media usage positively correlated with optimistic perceptions, while life satisfaction showed a weak but significant positive association. Path analysis indicated that daily social media usage and younger age were the strongest predictors of positive perceptions. Some nurses, however, expressed concerns about misinformation and patient vulnerability. Conclusions: The findings highlight the generally favorable yet nuanced attitudes of Iranian oncology nurses toward social media use by cancer patients. Efforts to enhance digital literacy among healthcare providers and culturally sensitive strategies are recommended to maximize social media’s psychosocial benefits while mitigating associated risks.

Background: Many efforts have been put into using serious games for education over the past two decades. Although there are different definitions for serious games, there is a relative agreement that the education of knowledge or skills through or by means of entertainment is at the heart of every serious game. However, educational capacities of serious games and learning strategies exploited in them require further studies.Aims: Considering the capacities of Fauconnier and Turner’s Blending theory, this paper aims to show that the learning strategies in serious games can have other dimensions.Methodology: This paper employs a conceptual and theoretical analysis methodology, drawing on Fauconnier and Turner’s Conceptual Blending Theory to examine the learning strategies embedded in serious games. Additionally, it utilizes a case study approach, analyzing the serious game FLIGBY to illustrate how structural and conceptual blending contribute to creative learning.Findings: The focus point of the paper as the source of the generation of different kinds of unconscious learning processes will be conceptual blending. In the end, the paper will also introduce the serious game FLIGBY from the perspective of Fauconnier and Turner’s blending theory at both structural and conceptual levels.Conclusions: By means of blending theory, it will be discussed that the elevation of serious games to a higher level is possible; a level that will not only reduce the tiredness of serious games but also pursue a more innovative learning, happening at two levels of structural and conceptual.

Background: The visual turn is one of the most important features of contemporary culture. Therefore, in climate change communication, images can play a crucial role in conveying environmental messages. Environmental advocates use the potential of visuals to deliver part of their messages to their audience. However, only a limited number of studies have focused on the visualization of climate change communication. Given the characteristics of social media, free from the constraints of mainstream media, they can serve as a suitable platform for visualizing climate change messages.Aims: Despite Iran's role in greenhouse gas emissions and the engagement of environmental activists, no research has been conducted on the role of images in conveying climate change messages on Iranian social media. Therefore, the main question of this research is: How do Iranian users on social media platform X frame climate change through images, and within what discourses?Methodology: To answer the question of the research, a combination of quantitative and qualitative visual discourse analysis was applied to 500 images in 2023.Findings: Studies on the visualization of climate change messages have predominantly focused on developed countries. The findings reveal that Iranian users have addressed climate change through four key discourses: scientific, political, ecological, and protest. Furthermore, the results show that visual discourses have been seen globally in Persian X and it has addressed the present tense and the framework of the consequences.Conclusion: In general, the public's attention to climate change in Iranian society reflects the dynamism of the environmental movement in Iran and the growth of environmental literacy among Iranian social media users.

Background: Space is a constructed concept: a cultural and ideological segmentation, and a translation of the sociopolitical structures of society. On social media platforms, the public becomes a composite of privates, where individuals’ multiple selves are (re)presented before a multiplicity of audiences within a third type of space, which we coin the “publivate” sphere. This sphere emerges from the combination and blurring of public and private spaces on social media platforms.Aims: This article aimed to shed light on issues related to cyber self-(re)presentation within this “publivate” space.Methodology: We utilized cross-level integration, synthesizing micro- and macro-level theories, and interdisciplinary integration, incorporating concepts and theories from diverse fields, including social media studies, sociology, psychology, and regulatory perspectives.Discussions: We discussed how the interplay among public, private, and “publivate” selves, along with the reciprocal influences of conformity, pluralistic ignorance, normalization, and normativity, have been transforming the traditional compartmentalization of spaces in Iranian social life. Additionally, we discussed the complications of trans-jurisdictional regulation of cyberspace and their implications for users, particularly Iranians.Conclusions: Given the dynamic nature of societies, norms, and cultures, effective governance of cyberspace and cultural practices should account for sociocultural dynamics.

Background: The airline industry is highly competitive and service-oriented, making it particularly vulnerable to customer dissatisfaction and brand hate. Brand hate, defined as intense negative emotions toward a brand, can lead to consumer retaliation, boycotts, and long-term reputational damage in airline context.Aims: This study explores effective strategies for managing brand hate in the airline industry.Methodology: Using a dual-method qualitative approach, we conduct (1) a netnographic analysis from the consumer perspective and (2) five semi-structured interviews with airline managers, analyzed using Lexico 3.Findings: Our findings identify five key strategies for mitigating brand hate. Consistent with prior literature, we confirm that management processes and brand recovery are valuable for addressing short-term customer complaints. Additionally, we propose novel long-term strategies, including benchmarking and competitive intelligence, workplace control, and enhanced security measures. In fact, by integrating insights from both customers and brands, this research deepens the understanding of hate management and highlights the severe repercussions of consumer attrition for airline companies.Conclusions: Our study emphasizes the need for proactive interventions and equips managers with actionable strategies to reduce brand hate, repair customer relationships in digital environments, and enrich the literature on crisis management and relationship between consumer and brand.