درخت حوزه‌های تخصصی

Purpose: This present study is dealing with presenting a model for evaluating the effectiveness of short and medium-term training courses at Mazandaran University of Medical Sciences. Methodology : In this research, a quantitative research method was used. The statistical population consists of specialists and university administrators and staff of the Medical Sciences Organization in Mazandaran Province. The purposive sampling method was applied in the qualitative phase; moreover, the proportional stratified sampling method was used in the quantitative phase. Furthermore, the data collection was done through field interviews and researcher-made questionnaires. The collected responses were analyzed by using descriptive statistics (frequency, percentage, mean, standard deviation) and inferential statistics (correlation and independent t-tests) using SPSS and Lisrel. Findings : The main components of short- and medium-term university courses consist (effectiveness and efficiency, job satisfaction, motivation and morale, planning and goal setting, managerial skills, institutionalizing organizational goals, managerial communication skills, and finally emphasis on education and development). Conclusion : In addition, according to the results, in rating, the short-term and medium-term dimensions of university courses, among all the institutional and operational levels, the factors (the effectiveness and efficiency, job satisfaction, motivation and morale, planning and goal setting, managerial skills, institutionalizing organizational goals, managerial communication skills, and the emphasis on education and development) were respectively rated as the most and the least significance in short- and medium-term university courses

Purpose: The aim of this study was to explore the dimensions and components of empowerment and promote the position of female educational managers. Methodology: The present study was a qualitative research of contractual content analysis. The sample size included 27 written documents related to the research topic and 19 interviews with academic experts, successful educational administrators and senior administrators who were selected by purposive sampling method. Semi-structured interviews were used to collect data. To analyze interview information and documents; Inductive and content analysis methods were used. Findings: Findings from the analysis of interviews and documents showed components and dimensions to empower and promote the position of female educational managers in the field of information 3 dimensions (general, educational and managerial information), in the field of self-personality 2 dimensions (existential personality) Manager and interpersonal personality), in the political field 2 dimensions (government view and qualification), in the field of management attitude 3 dimensions (human relations management, special knowledge management and performance and efficiency), in the environmental field 4 dimensions (information from the environment, View of society, family and environmental impact) and in the economic sphere there is only one dimension of credit. Conclusion: The results showed that the most important components and dimensions for empowerment and promotion of female educational managers are: information field, personality, political, managerial, environmental and economic attitudes, respectively

Purpose: The aim of this study was to identify the effective factors and consequences of influencers' behavior in social media marketing. Methodology: The present study was applied in terms of purpose and in terms of data collection was a mixed research (qualitative-quantitative). The statistical community included academic experts and social media marketing experts in the qualitative section and all Instagram users in the quantitative section. The sample size was estimated in the qualitative part with theoretical saturation (20 people) and in the quantitative part based on Cochran's formula 384 people. Purposeful sampling was used to select the sample in the qualitative part and stratified random sampling was used in the quantitative part. Data collection tools were qualitative, interview and quantitative, researcher-made questionnaire based on a 5-item scale. The validity of the questionnaire was confirmed in terms of form and content by several experts, the validity was confirmed by the calculation of the slope and the validity was confirmed by the calculation of the square root of the AVE. The reliability of the questionnaire through Cronbach's alpha for the whole questionnaire was 0.86. Structural equation tests Using LISREL and SPSS software was used to analyze the data. Findings: The results identified 10 components and 63 indicators that 4 components influencing the behavior of influencers in social media marketing including influencer attitude, influencer identity, personal branding and important social events and 6 components of the consequences of influencer behavior in marketing Social media included influencer loyalty, follower persuasion, lifestyle, advertising effectiveness, follower awareness, and entrepreneurship. Conclusion: The results showed that 7 components were considered as factors in the behavior of influencers on Instagram, including attractiveness, reliability, content, reputation, expertise, credibility and nationality of the influencer.

Purpose: The present research was conducted with the aim of comparative study of university' social responsibility patterns to provide strategies for Iranian universities. Methodology: This study in terms of purpose was applied and in terms of implementation method was qualitative. The research population was all articles and books related to social responsibility and university' social responsibility patterns in the 1990 to 2021 years. Out of 23 resources related to university social response patterns number of 14 resources based on the inclusion criteria were selected as a sample by purposive sampling method. Data were collected by documentary method and take noting from them and were analyzed by content analysis method. Findings: Findings showed that the university' social responsibility patterns mainly emphasized on 10 components of environmental conditions (economic, political, cultural and social), law, ethics, humanitarian, stakeholders, philosophy and goals of the pattern, theoretical foundations, perceptual framework, implementation stages and evaluation and engineering system. Also, a comparative study of university' social responsibility patterns indicated that these patterns were more similar from each other in terms of four components of environmental conditions, stakeholders, implementation stages and evaluation and engineering system and were more different from each other in terms of six components of law, ethics, humanitarian, philosophy and goals of the pattern, theoretical foundations and perceptual framework. Conclusion: The results of this research can have practical implications for university specialists and planners. They can with the help of identified components take an effective step towards promoting social responsibility in universities