وحید ساعتچیان

Purpose: A competitive advantage based on the empowerment of professors can create a competitive advantage for the university. As a result, this study was conducted with the aim of explaining the background factors of competitive advantage based on the empowerment of university professors. Methodology: In an applied research from type of qualitative, the educational elites of universities and non-governmental-non-profit higher education institutions of Mashhad city were investigated. For this purpose and according to the principle of theoretical saturation, 21 people were selected as a sample with the purposive sampling method and were individually subjected to semi-structured interviews. Data were analyzed with open, axial and selective coding methods in MAXQDA software. Findings: The findings indicated that for the background factors of competitive advantage based on the empowerment of university professors were identified 34 indicators, 9 sub categories and 4 main categories. The main categories were included the categories of organizational (with 2 sub categories of organizational dependence and governance view), cognitive (with 3 sub categories of organizational learning, knowledge management and educability), psychological (with 2 sub categories of limited control and passive thinking) and cultural (with 2 sub categories of organizational culture and organizational ethics). Also, according to the main and sub categories, the pattern of background factors of competitive advantage based on the empowerment of university professors was drawn. Conclusion: According to the pattern of background factors of competitive advantage based on the empowerment of university professors in the present study, to create a competitive advantage based on the empowerment of university professors, can be provided the context for the realization of background factors through the identified main and sub categories.

The study aims to evaluate the effective factors on creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad. The research method was quantitative with a structural equation model approach. The statistical population of the study was religious tourists who used the services of recreational-sports complexes in Mashhad. A total of 388 tourists were selected as the sample by convenience sampling. The measurement tool was a modified Adamczyk 25-item questionnaire based on expert opinions, which has four subscales (intimacy, security, passion, and commitment). The face and content validity of the questionnaire was confirmed by experts while the construct validity was confirmed using exploratory and confirmatory factor analysis. Reliability was also obtained by more than 0.7 using Cronbach's alpha. To analyze the data, descriptive and inferential statistical methods were used. Finally, the results revealed that the components of secure and intimate bonding are the most essential elements of creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad, respectively. Consequently, this study emphasizes strengthening indicators such as infrastructure development, equipment, and facilities to reduce risks, using new marketing methods, protecting the tourist information, attention to the opinions, interests, and values of religious tourists, creating an intimate and social atmosphere, creating a secure and reassurance environment, etc. to create a social bond in religious tourists using the services of recreational-sports complexes.