درخت حوزه‌های تخصصی

This study examines the impact of celebrity endorsements on brand image, brand loyalty, and repurchase intentions within the sports industry, specifically focusing on Nike Product in Tehran, Iran. Employing a survey-based approach with 400 participants, the study utilizes a Partial Least Squares Structural Equation Modeling (PLS-SEM) technique to analyze the relationships between these key variables. The findings reveal a significant positive effect of celebrity endorsement on both brand loyalty and brand image among Nike customers in Tehran. Furthermore, the study demonstrates that brand image and brand loyalty both mediate the relationship between celebrity endorsement and repurchase intention. These results highlight the crucial role of celebrity endorsements in enhancing brand perception, fostering customer loyalty, and ultimately driving sales within the competitive sports industry.

Background: Work-related musculoskeletal disorders (WMSDs) impose a heavy burden on individuals, organizations, and governments.Aim: The purpose of this study was to provide information about WMSDs and working posture. This information can be helpful in designing preventive programs.Materials and Methods: The present study is a descriptive-analytical study. 207 subjects participated in this study. For WMSDs investigation and postural assessment during work, Nordic Questionnaire and Rapid Upper Limb Assessment (RULA) method were used, respectively. Gathered data from research variables measurement analyzed using Chi-square test and descriptive statistics. A p value of equal or less than 0.05 took into account to be statistically significant.Results: The most prevalent work–related musculoskeletal disorder was found in lower back region, the percentage for large, medium and small ships staff was 58%, 61.7% and 45.1%, respectively. A significant relationship was found between WMSDs in neck (P=0.001), hands and wrists (P=0.02), back (P=0.04) and knees (P=0.001) and used ship by staff. A higher proportion of level four corrective action, was found in small ship staff.Conclusion: WMSDs are prevalent among staff of all ships. WMSDs are more prevalent in lower back. Also, immediate change in posture and investigation is more necessary in small ship staff.

Background: Epidemiology studies the prevalence of a disease or injury in a particular society. In fact, the focus is on the study of injury type, body part of injury, the duration of an athlete's absence from sports, severity, treatment costs due to the injury, etc. Taekwondo is one of the most popular sports in Iran which has high injuries due to its contact nature.Aim: This study aimed to identify gaps, and address challenges in the literature on injuries among Iranian taekwondo athletes. To achieve this, the study reviewed research on taekwondo injuries among Iranian athletes, with a specific focus on the incidence rate of injuries, the most commonly injured body locations, the types of injuries, and other epidemiological indexes.Materials and Methods: To conduct the study, databases including "sid.ir", "Magiran", "Iran doc", "Google Scholar", "ScienceDirect", "Scopus", and "PubMed" were searched using keywords including "taekwondo", "taekwondo injury", "epidemiology", "injury rate", "Iranian taekwondo", "sport epidemiology" and "Iran epidemiology". Articles relevant to the subject published between 2005 and 2023 were selected for analysis, focusing specifically on studies related to the epidemiology of taekwondo injuries in Iranian athletes.Results: Total of 70 research were found. The analysis showed sprain and strain with 38.70% and bruises with 30.60% as the most reported types of injury, lower extremity injured mostly with the average of 33.12%.Conclusion: The gap of considering the injury type and severity was observed in most studies. The nature of injury and injury chronometry are of indexes paid less attention as well. Regard to the studies, injuries in the lower extremity are mostly occurred in Iranian taekwondo athletes. A study in epidemiology of taekwondo injuries included all epidemiological indexes in Iranian taekwondo athletes is necessary.

Background: Metabolic diseases such as type 1 diabetes is considered the most important threat factor for cardiovascular complaint. Although the pathological mechanisms underpinning the development of T1D are delicate to define, better understanding of the molecular aspects is most important to identify new remedial targets.Aim: Evaluating of the effect of two selected resistance and recreational sport activities on microRNA-148a expression and some biomarkers in children with type 1 diabetes.Materials and Methods: Twenty type 1 diabetic children were assigned randomly to resistance exercise (RE), (n=10, age=12.6 years), and recreational sport activities (RSA), (n=10, age=12.4 years) groups. Participants engaged in an 8-week exercise training, 3 sessions/week. The miR-148-a, HbA1c, glucose, insulin, and HOMA-IR levels have been assessed before and after exercise interventions.Results: Following the exercise interventions, the concentration of miR-148-a exhibited a non-significant increase in both groups. Nevertheless, no significant differences were noted in the reduction of insulin resistance or in the levels of insulin itself (P≤ 0.05). The level of HbA1c decreased but the cardio-respiratory endurance of subjects increased.Conclusion: Both the resistance and recreational sport activities were effective to improve in cardiorespiratory fitness, diabetic markers, and miR-148a changes that seem to be indicative of the pathological status of type 1 diabetic children.