درخت حوزه‌های تخصصی

Digital marketing provides new opportunities for sports organizations to engage their audience. The current research aims to compile the Model of Digital Marketing in Iraqi Handball based on the qualitative paradigm model which is an approch of the grounded theory (GT) methodology. Semi-structured interviews were conducted with 20 participants who were sport management schoolars, experts in Iraqi handball, and online marketers. The data was analyzed using three coding phases. The findings revealed 79 concepts, 23 sub-categories, and 5 categories. The results showed a comprehensive framework for digital marketing in Iraqi handball that can significantly improve the current practices. The framework highlights strategies for content creation, social media engagement, data analytics, and audience targeting that resonate with fans. Adopting this digital marketing paradigm can strengthen relationships between Iraqi handball organizations and their audience by increasing awareness of their brand, enhancing interaction with audiences, increasing income opportunities, improving fan experience, and enhancing data insights.

The research aimed to estimate the economic-recreational value of Yadegar Emam Stadium in Tabriz from the spectators' perspective using the contingent valuation approach. A sample size of 415 football fans attending the matches was studied through simple random sampling. A researcher-made questionnaire was used, and Logit and Probit rank-based methods with Stata software were employed for data analysis. The findings revealed that factors including income, proposed price, watching matches on television, satisfaction with stadium facilities, and enjoyment from watching games, positively influenced the willingness to pay. Conversely, variables including education level, age, and marital status had a negative correlation with willingness to pay. These results highlight the significant economic and recreational value held by Yadegar Emam Stadium. The estimation data can aid in managerial decision-making, sports development, and planning, leading to economic and social benefits, and promoting the football industry.

Background: In recent years, the examination of the impact of various types of different exercises as the key influential components on balance has gained considerable popularity. Numerous studies have investigated the effects of diverse exercise modalities on the enhancement of balance abilities. Aim: The aim of this research was to compare the effects of different types of learning (explicit and implicit) on the balance of elderly individuals. Materials and Methods: Forty-two elderly participants (both women and men), after initial health assessments and medical history reviews, voluntarily participated in the study. They were randomly assigned to three groups: explicit learning group (14 participants), implicit learning group (14 participants), and control group (14 participants). Before the implementation of the targeted learning exercises, the static balance of the participants was assessed using the Flamingo Test, and dynamic balance was measured using the Timed Up and Go (TUG) test. After two sessions of learning exercises, the participants were reassessed. Statistical analysis was conducted using descriptive statistics (mean and standard deviation) and inferential statistics (ANCOVA and Shapiro-Wilk test) at a significance level of P<0.05. Results: The findings indicated that there was no significant difference between the groups in the pre-test, but after performing the learning exercises, the static balance of the implicit learning group showed a statistically significant improvement compared to the explicit learning group and the control group. However, there was no significant increase in dynamic balance performance in any of the groups. Conclusion: The results of this study support the claim that implicit learning exercises can have a positive and significant impact on the static balance performance of elderly individuals. It was also shown that implicit cognitive training had no effect on dynamic balance, which may indicate the important role of other variables such as motor control abilities.