Journal of New Studies in Sport Management (JNSSM)

Journal of New Studies in Sport Management (JNSSM)

Journal of New Studies in Sport Management, Volume 5, Issue 1, February 2024 (مقاله علمی وزارت علوم)

مقالات

۱.

Good Sport Governance in Selected Ethiopian Olympic Sports Federations: A mixed-methods Study(مقاله علمی وزارت علوم)

کلید واژه ها: Governing bodies Sport federations sport governance

حوزه های تخصصی:
تعداد بازدید : ۱۸ تعداد دانلود : ۱۱
The purpose of this study was to investigate the extent of good sport governance implementation in selected Ethiopian Olympic sports federations. To this end, the convergent mixed method design was employed. Participants of the study included 265 subjects for quantitative data and 18 participants for qualitative interviews. The data were quantitatively analyzed by Descriptives (frequency and means & standard deviations) & One-way ANOVA, and qualitatively by thematic analysis using MAXQDA 20.4.0 version software. The integrated finding reveals that the surveyed Olympic sports federations scored below the moderate level (expected average) in good sport governance with a severely weak level of implementing transparency and public communication and solidarity. The findings also suggest a significant difference in good sport governance implementation among the surveyed sports federations. On this basis, this study has implications for sport managers as it, theoretically, was a significant endeavor in empirically testing the implementation of good sport governance in national sport governing bodies, and has practical implications for policy issues as it explores the actual strengths and deficits of good sport governance that calls for ‘walking the talk’ of transparency and solidarity.
۲.

Identifying the Prosperity Initiatives for Sports SMEs in Iran(مقاله علمی وزارت علوم)

کلید واژه ها: Business support Entrepreneurship Sports SMEs sports industry

حوزه های تخصصی:
تعداد بازدید : ۱۱ تعداد دانلود : ۱۲
Small and medium industries are considered as the critical platforms for entrepreneurship growth. Examining and identifying initiatives for developing small and medium-sized sports businesses in Iran can greatly contribute to the progress of this field. Therefore, this research aims to identify the initiatives for the prosperity of small and medium sports businesses in Iran. This study is a qualitative and exploratory research. The participants included faculty members in sports management, marketing, and managers and other sports experts interviewed through a purposeful sampling approach. To collect data, in-depth and semi-structured interviews were conducted and finally theoretical saturation was achieved with 25 interviews. To analyze the data, the thematic analysis method was used. The results show that the initiatives for developing small and medium-sized sports businesses in Iran consist of five main categories, including “economic measures, communication-information initiatives, practical training, support structure, and internal organizational policies”. Finally, according to the initiatives for the prosperity of small and medium sports businesses, it might be necessary to implement the necessary measures and appropriate programs in this field to deal with the situation efficiently.
۳.

Estimating the Economic-Recreational Value of Yadegar Emam Stadium in Tabriz Using the Contingent Valuation Approach (CVM)(مقاله علمی وزارت علوم)

کلید واژه ها: Contingent valuation Economic Value Recreational value Sports Stadium Willingness to Pay

حوزه های تخصصی:
تعداد بازدید : ۱۴ تعداد دانلود : ۱۰
The research aimed to estimate the economic-recreational value of Yadegar Emam Stadium in Tabriz from the spectators' perspective using the contingent valuation approach. A sample size of 415 football fans attending the matches was studied through simple random sampling. A researcher-made questionnaire was used, and Logit and Probit rank-based methods with Stata software were employed for data analysis. The findings revealed that factors including income, proposed price, watching matches on television, satisfaction with stadium facilities, and enjoyment from watching games, positively influenced the willingness to pay. Conversely, variables including education level, age, and marital status had a negative correlation with willingness to pay. These results highlight the significant economic and recreational value held by Yadegar Emam Stadium. The estimation data can aid in managerial decision-making, sports development, and planning, leading to economic and social benefits, and promoting the football industry.
۴.

Schadenfreude in Football Fans: A Thematic Analysis(مقاله علمی وزارت علوم)

کلید واژه ها: fans Social Identity Theory Sporting Event

حوزه های تخصصی:
تعداد بازدید : ۱۸ تعداد دانلود : ۱۵
Schadenfreude has been defined as the enjoyment of others’ misery; a kind of happiness from malice, which one acquires when one learns that others are lucky or experiencing a setback. The purpose of this study was to analyze the experiences of Sulaymaniyah football team fans regarding the theory of happiness from the Erbil team's discomfort in Iraq. An interview was conducted with the fans who had lived experiences (N = 18) and the data were analyzed using thematic analysis. The findings showed that several factors affect schadenfreude, such as political and governmental problems, managerial weaknesses of responsible people, past problems, and discrimination between teams. The findings extend the theory of social identity theory. According to the results, the managers of the teams and the officials of the Kurdistan Region in Iraq can provide the ground for reducing the happiness of the opponent's team with proper management and non-partisanship of the teams. Research in the field of schadenfreude can reduce the problems of advocacy and the wrong decisions of managers and officials and contribute to equality in this field.
۵.

The Effect of Dynamic Capabilities on Organizational Performance with the Mediating Role of Ambidexterity and Digital Platforms in Tehran Municipality Sports Organization(مقاله علمی وزارت علوم)

کلید واژه ها: Ambidexterity Dynamic Capabilities Digital platforms Market Turbulence Sports organizations Technological turbulence

حوزه های تخصصی:
تعداد بازدید : ۱۷ تعداد دانلود : ۹
Dynamic environments provide sports organizations with various threats and opportunities for optimization and development. This study aims to examine the effect of dynamic capabilities on organizational performance with the mediating role of ambidexterity and digital platforms in the Tehran Municipality Sports Organization. This practical, developmental, and quantitative study was conducted at the Tehran Municipal Sports Organization in Iran. A total of 213 questionnaires were obtained through Google Forms and the data analysis was conducted using SPSS26 and Smart PLS version 4. This study highlights the importance of digital platforms and ambidexterity mediators in the relationship between dynamic capabilities and organizational performance. It also addresses the lack of an effect of technological and market turbulence on the relationship between ambidextrous capabilities and performance. Finally, suggestions for future research are presented.
۶.

The Impact of Artificial Intelligence on Sports Marketing: Applications and Limitations(مقاله علمی وزارت علوم)

کلید واژه ها: Artificial Intelligence Sports Marketing Privacy motor learning

حوزه های تخصصی:
تعداد بازدید : ۱۵ تعداد دانلود : ۱۴
The current study was conducted to identify the impact of artificial intelligence on sports marketing (applications and limitations). This research is a sequential mixed-methods study (qualitative-quantitative). The participants in qualitative phase consisted of 15 sport management experts who were interviewed. In the quantitative section, the statistical population included members of the sports management academic community that was selected through random sampling approach. Kolmogorov-Smirnov test, confirmatory factor analysis, and path analysis were used in the quantitative part of the study. The structural equation method with partial least squares method was used to measure the validity of the model, and the research hypotheses. According to the results of the study, there are 8 effective factors of artificial intelligence applications in sports marketing, including predicting sales and prices of sports products/services, identifying revenue growth opportunities, automating sales processes of sports products/services, personalized recommendation systems through analyzing customer behavior of sports products/services, tracking satisfaction with sports products/services, and advertising. Additionally, there are 5 factors identified as limitations of artificial intelligence in sports marketing, including limited understanding of human elements, concerns about data privacy, costs, and technical issues. The findings can help sports marketers to better utilize artificial intelligence for better delivery and customer satisfaction of sports products and services.