مطالب

The present study aims to investigate address terms in Hawrami, a Kurdish dialect spoken mainly in the Paveh region of western Iran. It explores how speakers of Hawrami use a variety of linguistic resources—such as kinship terms, pronouns, occupational titles, and religious titles—to indicate social roles, relationships, and values. Drawing on sociolinguistic and discourse-analytic frameworks, in particular the work of Brown and Gilman (1960), the present paper examines how the social variables such as age, gender, power, solidarity, and religious ideology shape address practices. Data were collected through ethnographic observation and interviews in Paveh. Given the lack of written documentation and the deeply contextual nature of address practices, a qualitative method based on direct observation and community-based immersion was considered the most appropriate choice. The ethnographic method is especially suitable for studying linguistic behavior in small, localized speech communities, where language usage is closely tied to cultural norms, relationships, and everyday social practices. The findings show that address forms in Hawrami do more than merely serve communicative functions; they embody cultural values and reflect broader ideological shifts, particularly those following the 1979 Islamic Revolution in Iran. This study contributes to the documentation of an understudied minority dialect and provides insight into the intricate relationship between language, identity, and power in multilingual and multiethnic societies.

The control construction has attracted the attention of a considerable number of linguists since the early development of generative grammar. The present study examines the properties of PRO in Persian, adopting the syntactic approach developed in Kim’s (2003) theory of Merge Control within the minimalist framework. According to this theory, the control construction is fundamentally based on the theta-domain relation between PRO and its controller. The findings indicate that Kim’s theory of Merge Control addresses certain issues related to promise verbs, which challenge two key properties of PRO, namely, the locality and C-command conditions. Within this framework, there is no need to distinguish between obligatory and non-obligatory control; instead, the distinction should be made between complement and adjunct control clauses. Consequently, the violation of the proposed properties of PRO in Persian is resolved because the theory accounts for the objects of promise verbs in control constructions as adjuncts rather than complements. As a result, such objects are neither theta-marked by the promise verbs nor passivized, and they do not function as the controller of PRO.

The study was conducted with the aim of offering a social media-based digital marketing model for the development of foreign trade. This is an applied-developmental research in nature, following a mixed-method approach in terms of data. Information was gathered through library research, and data collection was conducted via fieldwork. In the qualitative section, the variables, components, and indicators of the model were identified and extracted using content analysis. The qualitative statistical population consisted of 17 marketing managers from exporting companies in the detergent, cosmetic, and hygiene product sectors, selected through non-probability, purposive, and theoretical sampling using the snowball technique. The quantitative statistical population included 151 managers, experts, and marketing experts randomly selected based on stratified sampling. Data collection was done through fieldwork, and the tool for gathering data was a researcher-made questionnaire. The qualitative content analysis results identified the model variables as: “Social Media Trade Strategy in International Markets”, “Marketing Communications in Social Media in International Markets”, “Social Messaging Strategy in Social Media in International Markets”, “Marketing Actions in Social Media in International Markets”, “Customer Value Creation in Social Media”, and “Export Trade Development”. Interpretive-structural modeling was used to generate the model, and the findings from this section indicate that the structural model consists of five levels, with “Social Media Trade Strategy in International Markets” and “Marketing Actions in Social Media in International Markets” being the most influential and independent variables. The variables “Marketing Communications in Social Media in International Markets” and “Social Messaging Strategy in Social Media in International Markets” are interconnected, and finally, “Customer Value Creation in Social Media” is the most dependent and affected variable, with a sequential effect on the others. Subsequently, the relationships within the generated model were tested using SEM. The validation findings demonstrated on export development were positively and significantly confirmed in the model. The results of this study suggest that to enhance social media marketing for export development, customer value creation should be strengthened through marketing communications and the implementation of social media marketing.

Some companies manipulate financial statements to users and commit fraud. Therefore, effort to detect fraud is essential. Meanwhile, data mining techniques have increasingly popular. This article aimed to use an advanced model to detect fraudulent financial statements and compare it with the other methods. Crowd optimization algorithms have been considered to solve many optimization problems, but so far, they have not been used in fraud detection research to determine the optimal value of SVM parameters and optimize ANN architecture. In this research, for the first time, the PSO algorithm was used as one of the best innovative optimization algorithms for these optimizations due to its memory and high convergence speed, as well as having solutions for exiting from local optimal points and cooperation and information sharing between particles to detect fraud. For this purpose, the financial statements of companies admitted to the stock exchange from 2017 to 2023 were reviewed. The findings showed that the SVM-PSO method, with 89.86%accuracy, compared to the ANN-PSO method, with 80.43%accuracy, and the LR method, with 69.57%accuracy, performs better in identifying suspected fraudulent financial statements. Combining the PSO algorithm with the SVM method has proven superior to other methods due to SVM's high ability to reduce false negatives and PSO's ability to fine-tune its parameters. This combination can be used for high-accuracy financial statement fraud detection.

The accelerated pace of urbanization in Iranian metropolises has underscored the need to reevaluate the role of public spaces in promoting public health. This study investigates the influence of urban public spaces on enhancing the physical and mental well-being of citizens in the metropolis of Tabriz. Adopting a quantitative and analytical method, data were collected through a purposive documentary review and field studies. The statistical sample consisted of visitors and users, with an average of 5,000 individuals per public space. Using Cochran's formula and a 10% margin of error, 96 questionnaires were collected for each space. Considering the existence of eight urban spaces—including Sa'at Square, Maqbarat-ol-Sho'ara, Shahid Beheshti Square, El-Goli Park, Golestan Park, Tarbiat Pedestrian Path, Valiasr Park, and Laleh Park Commercial-Recreational Complex—the total number of questionnaires required for this study was 752. Documentary data were analyzed using qualitative content analysis, while field data were examined using descriptive statistical techniques. The findings demonstrate that accessibility, safety, environmental design quality, social vitality, and opportunities for physical activity are critical factors contributing to public health improvement. These urban public spaces, beyond their recreational and social roles, function as strategic infrastructures for health promotion in large cities. The results suggest that integrating a health-oriented approach into the design and governance of public spaces can substantially enhance the quality of life in Iran's metropolitan contexts.