درخت حوزه‌های تخصصی

Purpose: Dormitory life faces many challenges and there have been relatively many studies on this topic, therefore, the aim of the present meta-analysis was to review previous studies on dormitory life in Iran. Methodology: This was an applied meta-analysis. The study population included dormitory life studies registered in scientific databases during the years 2004-2007, and a total of twenty studies were selected as a sample based on inclusion criteria and using purposive sampling method. Data were collected by note taking method and analyzed by inverse questionnaire method and frequency and frequency percentage in SPSS ver.23. Findings: All twenty studies were reviewed based on the study method, type of study, data collection tools and techniques, sampling method and data analysis level. According to the results, dormitory life-related problems include homesickness, economic problems, lack of exercise facilities, poor food, lack of extracurricular activities, lack of study space, lack of health facilities, absence of recreational and welfare facilities, lack of recreational, scientific and research camps, absence of counselors and guides, absence of individual and group skills training workshops, lack of planning for students' holidays, dormitory rules, student congestion in rooms and public space, dormitory officials, lack of room space, no dorm assignment program, maladaptation of some students, lack of religious group activities and dormitory supervisors' unfamiliarity with student morale. Also, solutions to reduce the problems of dormitory life include increasing counseling workshops, increasing exercise facilities, increasing the quality of nutrition, holding classes and increasing managers' level of knowledge, increasing the quality of health care, the presence of counselors in dormitories, increase the number of interaction-focused dialogue sessions, increasing the number of study halls, holding recreational, scientific and research camps, increasing students' awareness of social harms, teaching strategies to reduce stress and anxiety, and holding extracurricular classes. Conclusion: Considering dormitory life-related problems and the related solutions, it is possible to provide appropriate conditions to reduce tensions and improve the quality of dormitory life by improving the dormitory conditions.

Purpose: the present research was designed and implemented with the aim of presenting a prediction model for consumer purchase behavior with emphasis on brand perception of Shahrvand store. Methodology: in order to achieve the research objectives, qualitative and exploratory grounded theory approach was used. The sample required for investigating the research questions was obtained through theoretical sampling method. The required data were collected through profound and semi-structured interviews until theoretical saturation. Overall, 10 interviews were performed with the experts of marketing and industrial management, general psychology, the representatives and staff of chain stores. For data analysis, Strauss and Corbin methodical approach was used by going through three stages of open, axial, and selective coding. Eventually the paradigmatic model of the research was presented. Findings: at the end of the data analysis, 94 concepts were identified as 19 items and six main classes. The results indicated that perceived satisfaction with the brand, brand communication, and enjoyable motives were introduced as excellent and effective conditions on development of the axial dimension of consumer status, grantmaking based on behavior, perception, and expectations of consumers about services. They lead to repeated purchase behavior, brand dependence, and brand loyalty through perceived strategies, perceived after sale services, and perceived value creation for consumer. Conclusion: based on the findings, stores, relation-oriented marketing, and internal branding of the store were identified as the contextual conditions, and perception of environmental factors plus consumers' perceived experience as confounding conditions.

Purpose: This present study is dealing with presenting a model for evaluating the effectiveness of short and medium-term training courses at Mazandaran University of Medical Sciences. Methodology : In this research, a quantitative research method was used. The statistical population consists of specialists and university administrators and staff of the Medical Sciences Organization in Mazandaran Province. The purposive sampling method was applied in the qualitative phase; moreover, the proportional stratified sampling method was used in the quantitative phase. Furthermore, the data collection was done through field interviews and researcher-made questionnaires. The collected responses were analyzed by using descriptive statistics (frequency, percentage, mean, standard deviation) and inferential statistics (correlation and independent t-tests) using SPSS and Lisrel. Findings : The main components of short- and medium-term university courses consist (effectiveness and efficiency, job satisfaction, motivation and morale, planning and goal setting, managerial skills, institutionalizing organizational goals, managerial communication skills, and finally emphasis on education and development). Conclusion : In addition, according to the results, in rating, the short-term and medium-term dimensions of university courses, among all the institutional and operational levels, the factors (the effectiveness and efficiency, job satisfaction, motivation and morale, planning and goal setting, managerial skills, institutionalizing organizational goals, managerial communication skills, and the emphasis on education and development) were respectively rated as the most and the least significance in short- and medium-term university courses