درخت حوزه‌های تخصصی

Purpose: The aim of this study was to validate the model of professional citizen education in education. Methodology: The present study was applied in terms of purpose and quantitative in terms of data collection and was conducted using a descriptive survey research method. The statistical population of the study was all line managers and education staff in Khorasan Razavi province in 2019. According to the collected statistics, their number was 12 thousand people and according to Krejcie and Morgan table, 400 people by available sampling method, as a statistical sample. They were selected and answered a 42-item researcher-made questionnaire. Data analysis method Structural equation modeling and Lisrel software were used. Findings: The results of confirmatory factor analysis and path analysis indicated the appropriate fit of the designed model and the results of testing research hypotheses showed social participation training, social demand training, work conscience training, social responsibility training, socio-political awareness, culture Student’s family, culture of friendship groups, culture of society, economic situation of society had a significant effect on the education of concerned students in the field of citizenship, as well as family culture and culture of student friendship groups, education of concerned students, culture of society, The prevailing economic situation of the society had a significant effect on the efforts to reform and improve the society and on the correct education of future generations, and finally the efforts to reform and improve the society and the correct education of future generations had a significant effect on achieving a productive society. Conclusion: According to the research findings, our country’s educational system needs a system of thought, theoretical foundations and clear philosophical and social foundations for the formation of the process of educating professional citizens, based on the needs and foundations and cultural, economic and political conditions of society.

Purpose: Considering the role and importance of self-learning in academic success and performance, the present study was conducted with the aim of constructing of self-learning assessment tool in the university. Methodology: The present study in terms of applied purpose and in terms of how it was performed, it was cross-sectional. The population and sample of the research in the first part were the professors of Islamic State and Islamic Azad universities of Tehran and Gilan provinces in the academic year 2019-2010, from which 60 people were selected by multi-stage cluster sampling method. And in the second part, the students were from the same universities, from which 450 people were selected by multi-stage cluster method. Based on literature review and interviews with professors, 91 items were designed in six dimensions: Hitagogic ability, self-regulation, critical thinking, knowledge management, adult education, and learning styles. To evaluate the face and content validity of experts, to evaluate the construct validity by exploratory factor analysis and to evaluate the reliability of Cronbach’s alpha coefficients in SPSS software version 19. Findings: The findings showed that according to experts’ opinion 15 items were removed and the final form of the scale had 76 items. Also, the results of confirmatory factor analysis showed that the self-learning assessment scale in the university had six factors of Hitagogic ability, self-regulation, critical thinking, knowledge management, adult education and learning styles that reliability through Cronbach’s alpha coefficient for all factors above 0.70 and for the whole scale was 0.932. Conclusion: According to the results of this study, the self-learning assessment scale in the university had appropriate psychometric indices and can be used as a suitable and valid tool in other studies to assess self-learning.

Purpose: the present research was designed and implemented with the aim of presenting a prediction model for consumer purchase behavior with emphasis on brand perception of Shahrvand store. Methodology: in order to achieve the research objectives, qualitative and exploratory grounded theory approach was used. The sample required for investigating the research questions was obtained through theoretical sampling method. The required data were collected through profound and semi-structured interviews until theoretical saturation. Overall, 10 interviews were performed with the experts of marketing and industrial management, general psychology, the representatives and staff of chain stores. For data analysis, Strauss and Corbin methodical approach was used by going through three stages of open, axial, and selective coding. Eventually the paradigmatic model of the research was presented. Findings: at the end of the data analysis, 94 concepts were identified as 19 items and six main classes. The results indicated that perceived satisfaction with the brand, brand communication, and enjoyable motives were introduced as excellent and effective conditions on development of the axial dimension of consumer status, grantmaking based on behavior, perception, and expectations of consumers about services. They lead to repeated purchase behavior, brand dependence, and brand loyalty through perceived strategies, perceived after sale services, and perceived value creation for consumer. Conclusion: based on the findings, stores, relation-oriented marketing, and internal branding of the store were identified as the contextual conditions, and perception of environmental factors plus consumers' perceived experience as confounding conditions.