درخت حوزه‌های تخصصی

This study investigates the mediating role of mobile application satisfaction in the relationship between positive intercultural encounters, cultural intelligence, and tourist experience. It addresses a critical gap in understanding how digital tools facilitate meaningful cross-cultural engagement within tourism contexts. This applied, descriptive-analytical research was conducted among 371 tourists visiting Yazd Province, selected through simple random sampling. Validity was confirmed through convergent and discriminant validity assessments, and reliability was established via Cronbach's alpha and composite reliability. Multivariate normality was confirmed. Subsequently, the hypothesized relationships were examined using SEM in Amos24, employing the robust Maximum Likelihood (MLR) estimation method to ensure robust parameter estimates. Results indicate that while the direct effects between intercultural encounters and cultural intelligence and tourist experience were nonsignificant, significant indirect effects emerged through mobile app satisfaction. Intercultural encounters positively predicted app satisfaction, which in turn enhanced cultural intelligence and tourist experience.  Bootstrapping confirmed significant mediation for cultural intelligence and tourist experience.  Mobile applications serve as pivotal conduits for transforming intercultural interactions into enhanced cultural competence and enriched travel experiences. These findings underscore the importance of digital infrastructure in modern tourism management and offer practical implications for experience design.

Takht-e Foulad in Isfahan stands as a significant tourist destination, embodying Iran’s rich spiritual, cultural, religious, and historical heritage. While primarily recognized as a cemetery, its diverse tourism aspects position it as a prominent cultural complex with the potential to serve as a “cultural tourism theme park.” This study examines the complex’s role in Isfahan’s tourism development through a spiritual lens, based on quantitative research conducted from autumn 2021 to summer 2022. Data collection methods included documentary research, library resources, and questionnaires. Analytical findings highlight an inherent spirituality within the Takht-e Foulad Complex, necessitating a holistic approach that integrates the perspectives of tourists, the site, and the local community. The study categorizes the complex’s tourism dimensions into heritage, religious, and event tourism, aiming to craft a spiritually-oriented tourism strategy that contributes to Isfahan’s broader tourism development. The final model presents practical recommendations and strategies to promote spirituality while advancing tourism within the Takht-e Foulad Complex.

This research explores the challenges and opportunities facing Iran’s hospitality industry from a cultural and historical perspective, with a particular focus on creative tourism. Given the nature of the subject, the study employs a descriptive research method. In terms of data collection, a qualitative approach was adopted. The statistical population comprises managers and deputies within the hospitality industry in Isfahan province. To determine the appropriate number of participants, the saturation rule was applied, ultimately resulting in a sample of 20 individuals selected through purposive sampling. Data collection was conducted using field methods and a semi-structured interview process. The collected data were then analyzed using MaxQDA software. The findings highlight several key strategies for enhancing creative tourism in Isfahan’s hospitality sector. These include developing local experiences, improving the quality of creative services, diversifying tour offerings, establishing local collaboration networks, leveraging technological marketing, and supporting local businesses. 

The transmission of cultural knowledge plays a pivotal role in preserving cultural identity and promoting the sustainable development of heritage tourism. However, this form of knowledge is primarily tacit and transferred informally across generations, which makes its preservation increasingly challenging, particularly in light of the sudden retirement of experienced experts and the consequent loss of invaluable expertise. This study examines phased retirement as an innovative managerial strategy to facilitate cultural knowledge transfer. Grounded in Nonaka and Takeuchi’s SECI model, which conceptualises knowledge transfer through the stages of socialisation, externalisation, combination, and internalisation, the research employed a descriptive-analytical design using document analysis, field investigations, and a researcher-designed questionnaire. A total of 220 tourism industry professionals participated, and data were analysed with SPSS and Smart PLS, employing AVE, Fornell-Larcker, factor loadings, Cronbach’s alpha, and structural equation modelling. The findings reveal that phased retirement enhances cultural knowledge transfer by fostering intergenerational interaction, facilitating documentation, and strengthening the competencies of younger employees. The study recommends that tourism managers and policymakers adopt phased retirement strategies to improve cultural sustainability and enhance the quality of heritage tourism services.

Historic houses are among the key tourist attractions in arid regions. Kashan, a city located in the arid zones of Iran, is home to numerous historic houses. This study aims to assess the potential of Kashan’s historic houses to attract tourists using the Pralong model. The tourism grade for each house was determined based on several indicators, including physical beauty, scientific value, historical-cultural significance, and socio-economic impact. Data collection involved library research, documentary analysis, and surveys. The results indicate that, in terms of tourism standards, Borujerdi House ranks first. According to statistics from the Ministry of Cultural Heritage, Handicrafts, and Tourism, as well as the Pralong model, Borujerdi House holds the top position in attracting tourists, followed by Sharifian House, Ameri House, Tabatabaei House, and Abbasian House. Borujerdi House received the highest score in aesthetic value, while Ameri House ranked first in scientific value.

Pro-Poor Tourism (PPT) shifts the focus of tourism development by centering poverty alleviation within inclusive growth, empowerment, and sustainability, aiming to generate economic opportunities, enhancing skills, and uplifting marginalized communities, particularly in rural and underserved areas. This study evaluates PPT's effectiveness using a mixed-methods approach, combining a literature review with empirical data collected from Ameri neighborhood in Ahwaz city, Iran. Drawing on global PPT frameworks, the research identifies and assesses four key criteria: Economic Benefits, Social/Governance, Social/ Cultural, and Environmental Sustainability. Using the Analytic Hierarchy Process (AHP), Technical experts prioritized Economic Benefits as the most critical criterion, emphasizing on Income Generation and Employment Opportunities. This aligns with literature highlighting economic empowerment’s role in poverty alleviation. However, local community responses indicated only moderate alignment with expert priorities, suggesting a potential gap between expert models and community needs. In contrast, local residents prioritized Governance Structures and Stakeholder Engagement, indicating the importance of participatory governance. They also rated Sustainable Resource Use and Eco-Friendly Practices highly, although receiving less emphasis from experts. Notable discrepancies emerged in perceptions regarding Community Well-Being, Social Equity, and Cultural Preservation, with significant variation among local responses, indicating uncertainty or dissatisfaction in these aspects. The findings supports a multidimensional PPT approach that balances economic gains with inclusive governance, cultural values, and environmental stewardship. By aligning expert insights with local realities, this study provides practical guidance for achieving equitable and sustainable tourism development, especially in ecologically and culturally sensitive regions like Ameri.

Tourism is regarded as a complementary activity that contributes to the sustainability of nomads' livelihoods and raises welfare and living standards, as well as the economic growth of nomadic areas, through the capabilities and attractions of the Shahsavan nomads. The present study tries to identify the scenarios of nomadic tourism in Shahsavan, Ardabil province. The research strategy is a case study through a qualitative study using a multi-faceted method and a cross-sectional time horizon. In data collection, in the first step, key experts were used to collect data to extract the factors affecting nomadic tourism development (NTD) and to examine the impact of these variables on each other. The influential factors were divided into 12, seven promoting and five inhibiting factors. The mutual influence matrix was used to determine the effect of variables on one another, and scenarios were created using propulsions extracted from the influencing factors. After collecting the questionnaires, the scenario was conducted using Scenario Wizard software. The scenarios in the current research were divided into three groups: favourable, intermediate, and unfavourable. According to experts, access to favourable scenarios is accompanied by many limitations and obstacles. Its occurrence requires coherent planning, commitment, and participation from all stakeholders, and the occurrence of unfavourable and catastrophic scenarios also looks pretty pessimistic. According to current trends, the vast majority of experts believe that a slight improvement in the current situation is possible in the future of this type of tourism.

this study seeks to propose a cultural marketing model based on the cultural characteristics of the tourism destination of Shiraz. The research was conducted using a qualitative research method as well as semi-structured interviews with tourism and marketing specialists. Based on the rational approach of theoretical and judgmental sampling, 16 participants were sampled until theoretical saturation was reached. Based on the findings, the cultural marketing model was divided into 20 sub-themes, such as; valuing the cultural experience, engaging the local community with conservation, the government's role, friendly communication between host and guest, transforming the tourism approach, revitalizing culture, national pitifulness, media, technology, supplying infrastructure and cultural background, destination features, residents and destination management, the destination community's awareness and education, cultural identity, the tourist's influence on the host, the tourist's behavior in the destination, the foreign tourist's influence, the human role, friendly interactions between guests and hosts, cultural products of tourism, the production and representation of cultural products and 4 primary classifications such as; product, destination, communication, along with procedures. There are many effects and consequences associated with tourism development. Tourism development and the management of its diverse cultural impacts and consequences can be enhanced with the use of cultural marketing, taking into consideration the destinations' cultural capacities. The pursuit of cultural marketing with the aim of creating jobs and income for the residents of the destination can contribute to the re-establishment of national and cultural identity, the conservation of cultural heritage, and the protection of its authenticity