درخت حوزه‌های تخصصی

Digital marketing provides new opportunities for sports organizations to engage their audience. The current research aims to compile the Model of Digital Marketing in Iraqi Handball based on the qualitative paradigm model which is an approch of the grounded theory (GT) methodology. Semi-structured interviews were conducted with 20 participants who were sport management schoolars, experts in Iraqi handball, and online marketers. The data was analyzed using three coding phases. The findings revealed 79 concepts, 23 sub-categories, and 5 categories. The results showed a comprehensive framework for digital marketing in Iraqi handball that can significantly improve the current practices. The framework highlights strategies for content creation, social media engagement, data analytics, and audience targeting that resonate with fans. Adopting this digital marketing paradigm can strengthen relationships between Iraqi handball organizations and their audience by increasing awareness of their brand, enhancing interaction with audiences, increasing income opportunities, improving fan experience, and enhancing data insights.

Today, sports diplomacy with different countries is one way to develop the sport at an international level. The current paper was conducted with the approach of improving the diplomacy of sports federations of Iran and Arab states of the Persian Gulf. The paper is qualitative, applied, and was carried out using Colaizzi's phenomenological methodology in 2022. Moreover, Participants in the research included individuals related to the subject. Furthermore, the sampling method was purposeful, and until the extraction of completely non-repeated strategies from the interviews; 21 interviews were conducted in a semi-structured manner. Factors affecting the improvement of the diplomacy of the sports federations of Iran and Arab states of the Persian Gulf consist of 75 primary strategies in the form of 11 main categories including: media content, behavioral norms, infrastructure development, management strategy, political dimensions, security dimensions, sports interactions, international solidarity, sports communication, national prestige, and educational experiences. Some of the solutions identified include benefitting from popular social networks such as Instagram to share common content with Arabic language sports pages, no provocative interviews by athletes and coaches, preventing spectators from chanting racist slogans, facilitating the entry conditions of Arab spectators in international sports competitions in Iran and mutual support of the sports federations in Iran and Arab states of the Persian Gulf to the sports representatives of the Middle East region in sports events at the world level.

Background: Cardiovascular disease is a significant contributor to mortality in diabetic patients. Despite the potential benefits of concomitant and complementary training in diabetic patients, there is a paucity of evidence in this area.Aim: The objective of this study was to investigate the effect of aerobic training in conjunction with a hydroalcoholic extract of the fruit of Qaraqat on superoxide dismutase, glutathione peroxidase, total antioxidant capacity, and malondialdehyde in the heart tissue of male rats with type 2 diabetes.Materials and Methods: 24 male rats aged 8 weeks were diabetic with a high-fat diet (60%) and streptozotocin injection. They were randomly divided into four groups: (1) aerobic training (AT), (2) supplementation (Sup), (3) Aerobic training+ supplement (AT+Sup), and (4) diabetes control (Con). The training protocol included running on a treadmill at a speed of 5-24 m/min for 10-60 min, according to the principle of overload. Glucose, insulin, insulin resistance, and MDA, TAC, GPX, and SOD of heart tissue were measured. Statistical tests of two-way variance and post hoc Bonferroni were used using SPSS software at a significance level of P<0.005.Results A significant decrease in glucose levels, insulin resistance, and MDA (P<0.005) was observed in the intervention groups following eight weeks of training and supplement intervention, in comparison to the Con group. Also, the amount of insulin in Sup and AT+Sup groups exhibited a notable decline in comparison to Con and AT groups (P<0.005), as well as a substantial increase in the levels of SOD (P=0.001) and GPx (P<0.005), and TAC (P<0.005) was observed.Conclusion: Diabetes is associated with elevated MDA levels, which are reduced by aerobic training and supplementation. Furthermore, the administration of a training intervention and the utilization of a supplement have been demonstrated to elevate the levels of SOD, TAC, and GPx.