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۵۵

چکیده

در طی دهه های اخیر با کمیاب شدن منابع جهان و همچنین تغییر دیدگاه مشتری به فراتر از محصول و خدمات، شرکت های تولیدی و خدماتی باید به فراتر از سود اقتصادی محصولات و خدماتشان بیندیشند و تمام تلاش خود را برای حفظ این منابع و بهبود وضعیت کشور و جهان به کار گیرند. پژوهش حاضر با هدف بررسی تاثیر پویایی زنجیره تامین بر عملکرد پایدار شرکت با نقش میانجی قابلیت تولید مجدد و تاب آوری زنجیره تامین انجام شده است. جامعه آماری پژوهش شرکت های کوچک و متوسط فعال شهرک صنعتی سپیدرود رشت در نظر گرفته شده است. داده ها از  48 شرکت از طریق پرسشنامه طیف لیکرت 5 گزینه ای جمع آوری شد و با استفاده از روش حداقل مربعات جزئی مدل سازی معادلات ساختاری، فرضیه های پژوهش مورد تجزیه و تحلیل قرار گرفت. نتایج آماری پژوهش نشان داده است که پویایی زنجیره تامین بر قابلیت تولید مجدد و تاب آوری زنجیره تامین موثر است. همچنین قابلیت تولید مجدد بر عملکرد پایدار شرکت و تاب آوری زنجیره تامین اثر مثبت دارد. تاب آوری زنجیره تامین بر عملکرد پایدار شرکت مستقیم و غیرمستقیم از طریق قابلیت تولید مجدد و پویایی زنجیره تامین اثر مثبت دارد. در این مقاله نقش مستقیم پویایی زنجیره تامین بر عملکرد پایدار شرکت، تایید نشد. بنابراین نتیجه می شود که شرکت های کوچک و متوسط در راستای بهره برداری از فرصت های عملکرد پایدار، باید محرک های پویایی زنجیره تامین را مد نظر قرار داده و زمینه توسعه عملکرد پایدار شرکت را با استفاده از پویایی زنجیره تامین به صورت غیرمستقیم از طریق قابلیت تولید مجدد و تاب آوری زنجیره تامین فراهم آورند.

The impact of supply chain dynamics on the firm sustainable performance with remanufacturing capability and supply chain resilience

  Introduction: In recent decades, with the scarcity of world resources and the change of customer perspective beyond products and services, manufacturing and service companies must think beyond the economic benefits of their products and services and make every effort to maintain these resources and improve the country and the world. Considering the sustainability performance and its improvement, it provides the opportunity for firms to consider the economic sector, the environmental sector of the firm and the social sector, because the success of today's organizations mixed with the concept of sustainability and provides an opportunity for small and medium-sized companies to move towards sustainable economic development. Organizations need to leverage their creativity and innovation in order to maintain their sustainablility performance in today's complex and dynamic environment. The supply chain dynamics may be able to help. Another dynamic concept, supply chain resilience, introduced as a capacity for survival, adaptation and growth in turbulent times. In addition, dynamic capabilities are organizational processes that intentionally modify and change the organization's resource base and known as an emerging strategy to achieve the sustainable goals of an organization. The present study aimed to investigate the effect of supply chain dynamics on firm sustainability performance with mediating role of remanufacturing capability and supply chain resilience.  Methodology: The statistical population of the study is small and medium-sized companies active in Sepidrood industrial Town. Data collected from 48 companies through a questionnaire. In each company, one manager (selected by available sampling method) was distributed a questionnaire. Cronbach's alpha coefficient and Composite reliability was also used to measure reliability. Given that for all variables, this value is above 0.7 and the value of CR is greater than 0.7. For validity, content validity (using experts' opinions) and construct validity with convergent validity (Average Variance Extracted) and Discriminant validity (The Fornell-Larcker Criterion) have been done. For all variables, the value of AVE is greater than 0.5 . The first order latent variable of this article, it was calculated by the software and its output is presented. But regarding the sustainability firm performance, due to its second order latent variable, it was manually calculated and reported. Data analysis in this study was done by structural equation modeling( SEM) with partial least squares approach using Smart PLS .  Results and Discussion: The purpose of study was to investigate the effect of supply chain dynamics on firm sustainability performance with mediating role of remanufacturing capability and supply chain resilience. Therefore, by using a questionnaire, the necessary information collected from the Sepidrood industrial Town of Rasht, and Smart PLS used to analyze the data. The results show that supply chain dynamics affect remanufacturing capability and supply chain resilience directly. In addition, the remanufacturing capability has a positive effect on sustainability Firm performance and supply chain resilience. Supply chain resilience has a positive effect on the sustainability Firm performance directly and indirectly through the remanufacturing capability and supply chain dynamics. This paper did not confirm the role of supply chain dynamics and sustainability Firm performance.  Conclusion: It is concluded that small and medium-sized companies in order to take advantage of sustainable performance opportunities, should consider the drivers of supply chain dynamics and provide the basis for the development of firm sustainable performance by using supply chain dynamics indirectly through remanufacturing capability and supply chain resilience. With strategies such as creating an opportunity by managers to study the environment and learn from it to increase the speed of adapting to the environment and responding to its changes, strengthening the role of innovation in the organization's products and services and operational processes, passing laws regarding the collection of obsolete products, strengthening this insight. that recycled products do not mean second-hand products, the use of reverse logistics to re-enter parts into the production flow can reduce the cost of product production for both the company and the customer to some extent, improve the risk management culture in the organization and etc, can improve sustainability performance according to the results of this study. This article provides relevant and useful information related to the sustainability performance of small and medium-sized companies and the factors affecting it. Therefore, in order to improve their sustainability performance, small and medium-sized companies can take advantage of the effect of the variables of the implemented model to achieve sustainable performance.

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