تأثیر هوش استراتژیک بر مزیت رقابتی با کارآفرینی (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
تحولات بازارهای کسب و کار کنونی سبب پیدایش تغییرات در فلسفه حیات سازمان ها شده، ازاین رو سازمان ها ملزم به گذر از قواعد سنتی کسب و کار، به کارگیری و تسلط بر قواعد و فناوری های نوین و نیز گسترش قابلیت های درونی سازمان با هدف کسب مزیت رقابتی هستند. لازمه این امر پیشرو بودن، ریسک پذیری، نوآوری و در کل کارآفرینی است. بنابراین شناسایی عوامل موثر در راستای فراهم نمودن بستری جهت توسعه کارآفرینی سازمانی ضرورت دارد. یکی از ابزارهای تأثیرگذار در این زمینه هوش استراتژیک است که از هم افزایی هوش تجاری، هوش رقابتی و مدیریت دانش در سازمان بوجود می آید. پژوهش حاضر به بررسی تأثیر مؤلفه های هوش استراتژیک بر کسب مزیت رقابتی با درنظر داشتن متغیر میانجی کارآفرینی می پردازد. پژوهش از نظر هدف کاربردی و از لحاظ نحوه گردآوری داده ها توصیفی-تحلیلی است. جامعه آماری را 160 نفر از مدیران سطوح مختلف شرکت توزیع نیروی برق تهران تشکیل می دهند که با استفاده از جدول نمونه گیری مورگان، حجم نمونه 113 نفری در نظر گرفته شد. ابزار پژوهش شامل پرسشنامه های استاندارد هوش تجاری (پروویچ 2012)، هوش رقابتی (کالف 2001)، مدیریت دانش (نوناکا و تاکوچی 1995)، کارآفرینی سازمانی (مارگریت هیل 2011) و مزیت رقابتی (حسینی 1390) بود و داده ها از طریق روش مدلسازی معادلات ساختاری مورد تجزیه و تحلیل قرار گرفتند. نتایج نشان داد بطورکلی هوش استراتژیک با درنظر داشتن نقش میانجی کارآفرینی بر کسب مزیت رقابتی در شرکت توزیع نیروی برق تهران تأثیر مثبت دارد. از میان مؤلفه های هوش استراتژیک تنها هوش تجاری رابطه مثبت و معناداری با کارآفرینی سازمانی و کسب مزیت رقابتی با درنظر داشتن نقش میانجی کارآفرینی ندارد.The Effect of strategic intelligence on competitive advantage with entrepreneurship
Introduction: The current competitive environment leads the organizations to gaining their Competitive Advantage with applying and mastering new rules and technologies, as well as expanding the internal capabilities and competencies. To put it differently, the main aim of organizations is gaining a competitive advantage by resources, rules and new technologies, and organizational capabilities to increase competitiveness and Improve Organizational performance in the current business environment. A Review and Consideration of historical events in Iran’s power industry be also included the important changes in this industry. For instance, founded private electricity distribution companies. Therefore, it has changed the exclusive environment to a competitive environment and also changed the conditions of organizational activities. consequently, there is a need to continuously investigate the structure and organizational activities and upgrade organizational abilities to achieve organizational aims.According to this, organizations are required to break with traditional rules of business, applying and mastering new rules and technologies, as well as expanding the internal capabilities and competencies of the organization in order to gain a competitive advantage. These proceedings require forerunning, risk-taking, innovation and entrepreneurship in general. For that reason, identifying the effective tools and factors in order to provide a platform for the growth and development of entrepreneurship in the organization is a necessity. Strategic intelligence is one of the effective tools in this regard which is activated by the synergy of business intelligence, competitive intelligence and knowledge management in the organization. It is also can play an effective role to create organizational entrepreneurship and to gain a competitive advantage, consequently. Therefore, the purpose of this study is to investigate the effect of strategic intelligence on gaining competitive advantage with considering the mediating role of entrepreneurship in the Tehran Power Distribution Company.The present article examines the relationship between Strategic Intelligence and Compititive Advantage with Considering the mediating role of entrepreneurship in Tehran Power Distribution Company.According to the studies and Review of research literature, it was found that a Few studies have been conducted in context the impact of strategic intelligence on organizational entrepreneurship and competitive advantage. So, according to the above-mentioned matter and the role of strategic intelligence in the Organizational Survival, the present study is to examine the relationship between Strategic Intelligence with Organizational Entrepreneurship and Competitive Advantage. Methodology: The present research is based on the purpose of Applied Research and in terms of nature and method is descriptive-correlation type. This research was conducted in the Tehran Power Distribution Company using questionnaires of Business intelligence, Competitive Intelligence, Knowledge Management, Competitive Advantage and Organizational Entrepreneurship. The statistical population of the study consisted of 160 managers of different top, middle and operational levels in the Tehran Power Distribution Company. The sampling method was a simple random. In the present study, the statistical sample size was determined based on Principles of multiple linear regression and refferred to Krejcie and Morgan (1970) table to ensure from sample size, which according to the number of 160 people in the statistical population at 95% level, was estimated based on the table of 113 people. To analyze the data, descriptive statistics method was used to describe the data (Demographic Characteristics), SPSS software and structural equation modeling (SEM) with PLS software and the data were analyzed. Results and Discuussion: Research findings showed that among the components of strategic intelligence, competitive intelligence and knowledge management have a positive and significant relationship with organizational entrepreneurship and also with gaining competitive advantage, considering the mediating role of entrepreneurship. But business intelligence has no effect on organizational entrepreneurship as well as gaining competitive advantage, considering the mediating role of entrepreneurship in this organization. In general, strategic intelligence, considering the mediating role of entrepreneurship has a positive effect on gaining a competitive advantage in Tehran Electricity Distribution Company. Conclusion: Based on the received results, it is suggested that the components of strategic intelligence be considered in order to select and appoint capable and competent managers in Tehran Electricity Distribution Company. Also, Preparations should be taken to use business intelligence in order to make effective organizational decisions and to improve organizational performance.
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