مطالب

In this study, a customer experience management (CEM) model in omnichannel banking is provided. This is an applied study in terms of objectives and mixed exploratory in terms of nature. In the qualitative section, thematic analysis is used, and in the quantitative section, the survey is used through structural equation modeling (SEM). The statistical population includes senior and expert managers of Bank Day with at least 10 years of banking experience in the qualitative phase and 100 customers of Bank Day in Tehran in the quantitative phase. According to the results, the customer experience in omnichannel banking can be improved through 23 organizing themes of integrity in providing services, continuous allocation and receipt of services in complementary channels, integrated service quality, saving customer resources, customer motivation, developing bank strategy based on customer needs and information, recognizing and meeting customer needs in omnichannels, understanding the principles of customer-oriented marketing, planning and management coordination in omnichannels, planning for the promotion of customer experience culture, management of coding, classifying, documenting, and updating customer data in omnichannels, managing diverse, hybrid, and unique services, comprehensive management of customer data in omnichannels, the correct design of omnichannel implementation processes, integrated service distribution management in the network, using new customer data management methods, upgrading and updating systems, managing the operational and legal risks of systems, providing regular, systematic, and functional reports in channels, improving access indicators, improving productivity indicators of omnichannel services, and improving satisfaction indicators

Subject and purpose: The intelligent sales management system in Metaverse is the concept of performing sales operations, using smart contracts, machine learning, intelligent process automation and direct monitoring of all network members in Metaverse.The aim of the current research is to provide a model of intelligent sales management system in Metavers. Methodology: In the qualitative research, the statistical population includes experts in the fields of business management and information management, and the sample size was calculated and carried out according to the theoretical saturation point of 14 people using the snowball sampling method. Data collection was done through semi-structured interviews with experts and analysis. Data were collected using open, central and selective coding method. Findings:The findings obtained in the qualitative research showed 112 codes, 29 concepts and 9 categories, which led to the presentation of an intelligent sales management system model in Metaverse. Conclusion:This research led to the presentation of a new model of intelligent sales management system. Keywords: Intelligent management system, Metaverse, Foundation data.

Introduction: Within marketing literature, a widely accepted notion indicates that strategies in marketing significantly differ between business-to-business (B2B) and business-to-consumer (B2C) models. This study thoroughly investigates brand loyalty, examining the nuanced differences in methodologies for building brand loyalty specifically within B2B frameworks, aiming to develop a model tailored for B2B enterprises. Methodology: The research utilizes a sequential exploratory mixed-methods approach. The initial qualitative phase involves systematic reviews and meta-synthesis to identify factors influencing brand loyalty. The subsequent quantitative phase employs techniques such as structural equation modeling (SEM) to analyze the impact of various factors on brand loyalty across different business models. Finally, interviews are conducted to gain insights into tailored strategies that enhance loyalty in B2B contexts. Data for the literature review will come from reputable domestic channels, including academic portals, alongside foreign databases like Scopus and Web of Science. The second phase will gather information from diverse companies in the insurance industry, utilizing convenience sampling for analysis. The third phase targets business experts in B2B settings, selected through purposive judgment sampling to ensure relevant insights are gained. Findings: The initial phase reveals ten critical factors that contribute to brand loyalty in B2B markets. These factors encompass customer satisfaction, perceived value, switching costs, trust, perceived quality, personalized interactions, perceived support, brand image, and commitment. Analysis indicates significant differences in factors influencing brand loyalty between B2B and B2C models. The study concludes with a collection of tailored strategies essential for fostering customer loyalty in B2B operations, including developing strategic frameworks and adopting stringent quality standards. Conclusion: This research expands the understanding of loyalty-building strategies across diverse business models, offering insights that enhance the existing body of knowledge. By proposing a specialized loyalty model for the insurance industry, the study equips practitioners with practical tools to improve operational efficiency and competitive advantage.

Multicultural education is a product of the impact of the globalization on education. Further, a factor with a main role in EFL teaching and learning is teacher effectiveness which has a significant place in the World educational programs. The present study sought to explore Iranian EFL teachers’ perceptions of pluralistic teacher effectiveness. In line with the objective of the present study, the basic interpretive design within a qualitative paradigm. The sample of the study consisted of a total of 40 Iranian (20 males and 20 females) EFL teachers teaching in public high schools in different Iranian provinces. They were conveniently selected from among those teachers who were members of virtual groups and channels. To collect the required data, a semi-structured interview was implemented. Data analysis was done via qualitative thematic analysis. As revealed by the results, the following perceptions were extracted concerning pluralistic teacher effectiveness: Having Verbal and Non-Verbal Communication with Learners; Recognizing Differences among Students’ Learning Strategies; Having Preliminary Knowledge of Different Subjects; Taking Advantage of Different Teaching Methods; Showing Respect and Attention to all Students; Teaching Ruminatively; Having Accountability and Responsibility; Generating a Conducive Class Atmosphere; Using Technology; Using Motivational Strategies; Using Various Evaluation Methods; and Building a Fair Classroom.

The present study aimed to examine kinetic units, implicature, and coherence in Persian audio descriptions. To this end, 10 Persian audio-described movies, totaling 1,004 minutes, were analyzed, and their audio descriptions (ADs) were documented, resulting in 3,485 records. These records were filtered for descriptions related to characters’ movements, yielding 2,095 ADs, which were analyzed in three phases. First, the type of kinetic unit in each AD was identified. Second, the implicature of kinetic units was examined to determine whether it was included in the ADs or ignored. The final phase addressed coherence in ADs. The results revealed that gesture was the most frequent kinetic unit in Persian ADs, followed by manner and posture. Moreover, 96% of kinetic units lacked implicature, and only 2.5% of implicatures related to characters’ movements were ignored in audio descriptions, which does not raise serious concerns about accessibility for blind and visually impaired audiences. Regarding coherence, 97% of Persian ADs were found to be coherent, highlighting the substantial accessibility they provide to their target audience. However, accessibility was not solely contingent upon linguistic and pragmatic factors. Technical challenges, such as background music overshadowing ADs, posed additional barriers to media accessibility.