مطالب

Purpose : The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies. Method : The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis technique has been used in the MAXQDA2020 software. The community of the qualitative department was the managers and experts of the sales and marketing department of the insurance industry (electronic and digitalized department). Based on targeted sampling, 10 people were considered as samples. Qualitative data was collected using semi-structured interviews. For the validity of the findings, Cohen's kappa index was 0.837, which is confirmed. Structural equation method is used in a small part. In the quantitative part of the research, the statistical population consisted of experts and managers of marketing units and assistants in the country's insurance industry in Tehran. Using Cochran's formula (for unlimited population), a sample of 384 people was extracted. Based on the codes of the qualitative part, a researcher-made questionnaire was formed. The data collected from the questionnaire were analyzed in AMOS 24 software. Findings : The results show that the antecedents of digital content marketing include the fundamental requirements of digital content marketing, requirements before the production of digital content, managerial/organizational requirements, and perceptual-cognitive antecedents of the audience and identified consequences including marketing consequences, financial consequences, and brand-related consequences, the favorable consequences for the customer and the engagement of the audience with the content in the digital content marketing model. Conclusion : This study has designed and explained the digital content marketing model. In recent years, electronic businesses have been growing rapidly and have gradually taken a relatively favorable share of the industrial enterprises of the country and play an undeniable role in the growth of the country's economy. One of the important parts of digital marketing is the production and creation of valuable content. Another expression, the combination of content and technology refers to the production of digital content. Content marketing is actually a method in which the organization continuously creates and publishes valuable content in order to attract and reach the audience, and its purpose is to transform the customer's behavior into a profitable behavior for the organization.

This study evaluates the translation quality of two open letters by Iran’s Supreme Leader, addressed to Western youth, using House’s TQA model (2015). The research identifies both the strengths and limitations of the model in assessing texts of this nature. Through a detailed qualitative, comparative, and descriptive analysis, the study highlighted House’s model as a tool for analyzing field, tenor, and mode but also noted significant gaps, including the lack of differentiation between local and global cultural filters, the absence of non-dimensional mismatches, and the failure to provide practical solutions for identified issues. The findings suggested expanding House’s model to incorporate a broader classification of cultural filters and address non-dimensional mismatches. This study underscored the need to adapt quality assessment approaches to specific text types and linguistic functions. The insights offered not only contributed to theoretical advancements but also provided practical guidelines for improving translation quality assessment endeavors in any type of discourse.

The present study was conducted to determine the effectiveness of mindfulness-based well-being training on occupational stress, resilience, and academic optimism among female teachers in Zahedan. This study employed a quasi-experimental design with a pretest-posttest control group. The statistical population comprised all female elementary school teachers in Zahedan during the 2024-2025 academic year, from which 40 participants were selected using multistage random sampling and randomly assigned to experimental (n=20) and control (n=20) groups. The experimental group received mindfulness training over eight two-hour sessions. The research instruments included the Occupational Stress Inventory (Osipow, 1998), the Academic Optimism Questionnaire (Beard et al., 2010), and the Connor-Davidson Resilience Scale (2003). Data were analyzed using Multivariate Analysis of Covariance (MANCOVA). The results demonstrated that mindfulness-based well-being training had a significant effect on reducing occupational stress (F=36.37, p=0.001, η²=0.51) and increasing academic optimism (F=24.17, p=0.001, η²=0.41) and resilience (F=6.84, p=0.013, η²=0.16) among teachers. The effect sizes indicated a strong impact of the intervention on improving the studied variables. Therefore, it can be concluded that mindfulness-based well-being training can be utilized as an effective intervention to promote mental health and reduce occupational pressures among teachers.