درخت حوزه‌های تخصصی

Purpose: The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some  find modern life without consumption meaningless and unthinkable. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communicative and social determinants and factors affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated.Method: The research method is an applied type as regards purpose and has been carried out using a survey method.  The statistical population includes citizens over 15 in West Azerbaijan province, 674 of whom have been selected by multi-stage cluster sampling. Data was collected using a questionnaire and research variables are above 0.7, which indicates the acceptable reliability of the variables. Statistical data analysis was done using SPSS and Lisrel software.Findings: The findings showed that the consumption of smuggled cosmetics and toiletry products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyses in the quantitative phase of the research showed  the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of using internal media (in a negative direction), rate of using external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and tendency towards differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and toiletries. It is explained that the impact of foreign and virtual media is greater than other variables.Conclusion: As a result of lack of content management and inaccuracy in advertising in the virtual sector and social media, the possibility of emergence and escalation of social issues and all kinds of deviant trends related to consumerism in the field of cosmetics and toiletry products increases. Also, domestic mass media can be effective in reducing the consumption of cosmetics by not broadcasting commercial advertisements at intervals.

The purpose of this study is to develop proposals for the introduction of ecological, digital, professional, innovation and social public procurements in the national strategy on E-Public Procurement Reform and the strategy of procurements on the company-customer level. The relevance of this study is due to the need to ensure the development of “smart”, sustainable, inclusive economy, which will help reduce unemployment, poverty, facilitate access for people with disabilities to work, create opportunities for the education of young people and adults, stimulate innovations, meet expectations of citizens, solve environmental problems, carry out digital transformations taking into consideration the best world practices. The share of public procurements in expenditures of the state budget and gross domestic product of Ukraine, the dynamics of the procurement’s participants in the B2G segment is evaluated. In Ukraine, the largest share of expenditures falls on security and social protection, however, the prosperity index in these categories is critical (“red” zone). In order to form The E-Public Procurement Strategy, the best world practices of introducing innovative, environmental and social procurement criteria should be considered. Strategic directions of public procurement, namely – ecological, digital, professional, innovation and social, which provide sustainable and inclusive development of economy, are proposed.