درخت حوزه‌های تخصصی

Nowadays, the prominent role of the customer in the global arena reveals the urgent need for proper management of customer relationships. This has led to a new shape of CRM known as Social CRM. This study analyzes data from 384 customers of sports facilities in the East Azerbaijan province of Iran using the structural equation model (SEM) approach. The findings revealed that the SEM used is a strong theoretical model for social CRM capabilities, customer-oriented management system (COMS), and social media technology use (SMTU). Moreover, the social CRM capabilities have a significant impact on customer relationship performance. From an academic perspective, this study helps to understand the experiences of customers of sports facilities during their interaction on social media and focuses on long-term customer relationships. From a sports management perspective, sports facilities should use the insights created through social CRM capabilities to guide effective sports marketing strategies toward customer relationship performance.

Purpose: Muscle flexibility is a component of physical fitness. Using traditional tools in muscle length evaluation tests creates challenges. Therefore, the use of smartphones and health-related software as an alternative method has become widespread. This study aimed to investigate smartphones' intra- and inter-rater reliability and validity for measuring hamstring muscle length. Method: In a blinded study design, two researchers measured hamstring flexibility through four types of tests on each of the 22 asymptomatic participants with a total of 44 lower limbs. The measurements were compared between the traditional goniometer method and the practical smartphone application method. The intraclass correlation coefficient (ICC) was used to evaluate the reliability of each smartphone measurement, and Bland-Altman analysis was used to check the measurement errors. The validity of the two methods was also investigated. Results: Intra- and inter-rater reliability (ICC≥0.8) were good to almost perfect. In intra-rater reliability, PSLR angle showed consistent imprecision; other tests were free of systematic error and measurement error. The inter-rater reliability revealed a constant error in the right leg's PKE angle. A good to excellent correlation (r = 0.817–0.699) was observed in all the measured values, indicating the two methods' validity. Conclusion: These findings support from intra- and inter-rater reliability and validity of both instruments when measuring hamstring muscle length.

Purpose: Obesity is a complex disease that causes oxidative stress by disrupting fat metabolism. The aim of this study was to investigate the effect of ten weeks of swimming exercises with nigella sativa (Black Seed) supplementation on the plasma lipid profile of inactive obese women. Method: In this study, 40 inactive obese women with a body mass index (BMI) higher than 26, and an average age (29.06 ± 7.94 years), were voluntarily selected and randomly divided into four groups of 10 people. The control group, the training group, the training group - nigella sativa supplement and the nigella sativa group were divided. The control group had a normal diet and no training; the nigella sativa supplement group consumed 2 nigella sativa capsules of 1000 mg daily for 10 weeks; The swimming training group performed swimming exercises for 10 weeks and three sessions a week with an intensity of 60% of the maximum heart rate and the duration of each session was 75 minutes; the nigella sativa -training group also performed both the training and supplement protocols. At the end of the period, blood indicators of (low-density lipoprotein (LDL), high-density lipoprotein (HDL), triglyceride (TG) and total cholesterol. Total (TC)) and anthropometric variables were measured. Covariance analysis and paired t-test at a significance level of 0.05 were used for data analysis. Results: Investigations showed that there is no significant difference between the groups in the values of HDL-C, LDL-C, TG and TC (P>0.05). However, in the intra-group comparison, hockey results have a significant difference in HDL-C, LDL-C, TG and TC in the exercise and exercise +supplement and nigella sativa groups (P>0.05). Conclusion: It seems that taking two weeks of swimming exercises along with nigella sativa supplement improves some of the fat profile indicators and can probably be effective in improving the complications caused by obesity.

Purpose: In this study, we investigated the effects of resistance training types on clinical and functional indices in older individuals with Osteosarcopenia. Method: In this Systematic Review study, a systematic searching strategy was used in information databases such as Pub Med, Web of Science, Scopus, Google Scholar, Cochrane, and Ambace, all of the studies were extracted by using specific keywords such as Strength exercise, Exercise training, Resistance exercise, Resistance training, Strength training, Physical activity, Osteosarcopenia, Aging, Older adult, Elderly which were published on 7th August 2023. After all preliminary screening, surveying of complete text, and assessment of critical studies, scrutinized articles were related to inclusion criteria. Finally, 17 papers were selected for this study. Results: According to the present study, Resistance training for Osteosarcopenia older individuals has an effective result to improve Osteosarcopenia risk factors, and older patients’ performance and clinical status. However, it has to be mentioned that it needs further study in the contexts of Resistance training and Osteosarcopenia syndrome in elderly adults. Conclusion: Resistance exercise training has markedly beneficial effects on elderly patients with Osteosarcopenia which improves Sarcopenia risk factors, and older patients’ performance, clinical status and function of elderly patients.

This study compares externalizing behavior disorders in overweight and normal-weight boys. The statistical population includes all the male students of elementary schools in Mashhad, who were selected using the cluster sampling method, six districts, and among the schools in this district, two boys' schools and a total of 222 students were selected as the research sample. Children's Behavior Checklist (CBCL) was used as a tool in this study. The results showed that, in general, there is a significant difference in externalizing behavior disorders between overweight and normal-weight boys (P<0.05), which is seen in conduct disorder and oppositional defiant disorder. In comparison, these two groups had no significant difference in attention deficit hyperactivity disorder (P<0.05). According to the results of the research, informing and changing the attitude of parents in preventing the occurrence of obesity and overweight and ultimately behavioral problems seems necessary, and since the deviation from normal weight is related to inappropriate and risky behaviors, early interventions and appropriate planning in this field is practical and necessary during the sensitive period of childhood.

Background: Football players, in their pursuit of optimal physical and mental performance, frequently employ various recovery techniques. Among these, sleep emerges as a consistently highlighted and crucial element in athletes’ physical and cognitive performance.  Aim: This study aimed to investigate the correlation between sleep quality and mental toughness (MT), while concurrently exploring the relationship between MT and different football positions.Materials and Methods: A total of 473 Iranian football players, comprising 287 males and 186 females, were selected through a simple random sampling method by completing two questionnaires that assessed their sleep quality (PSQI) and MT (SMTQ-14).Results: The findings showed that athletes with higher subjective sleep quality and longer sleep duration demonstrated high levels of MT. Moreover, defenders and attackers exhibited the highest levels of MT compared to other playing positions. Notably, male football players reported higher sleep quality and MT compared to their female counterparts.Conclusion: This study focused on the relationship between sleep quality and MT among football players. The study revealed that both male and female football players with better sleep quality and longer sleep duration had higher MT, with males scoring higher overall. Moreover, defenders regardless of gender, exhibited the strongest MT.