درخت حوزه‌های تخصصی

Purpose : The purpose of this research is to design a model for evaluating digital innovation and transformation in startup business models. Method : The methodology of this reseatch is descriptive-exploratory and employs a qualitative approach. The thematic analysis was employed to study digital innovation and transformation in startup business models. The participants in this research were academic and industrial experts with a background in research and executive work in lean startups. Initially, a purposive sampling method was used to select the samples, and this was later extended using the snowball method. Ultimately, the researcher conducted 14 expert interviews to collect data. The data obtained from the interviews were reviewed and analyzed using coding based on theme analysis. Initially, codes were extracted from the text of the interviews. These codes were aggregated into more general codes, which were further studied and integrated into components. From these components, relevant dimensions were proposed, leading to the presentation of a model based on these dimensions and extracted components. Findings : The results indicate that the digital Innovation and transformation evaluation model for startup business models includes six main dimensions and 19 sub-themes. The proposed model consists of the following dimensions: "monitoring and analysis of market needs" with three components, "evaluation of product development costs" with three components, "digital innovation and transformation in the business model" with four components, "coordination and integration inside and outside the organization" with two components, "evaluation of learning ability and absorption of organizational knowledge" with three components, and "organizational resources and capacities" with four components. Conclusion : Based on the research findings, it is suggested that managers in the technology field understand the importance of lean startups. The indicators in the proposed model may be considered to help prepare and empower startups to improve their products and services. Each proposed dimension can be seen as a management skill necessary for the success of lean startups. Managers may create the appropriate conditions to integrate all of company capabilities.

Culture encompasses the values, norms, traditions, beliefs, and customs of a society, with clothing representing one of its most significant elements. In analyzing the traditional attire of an ethnic group, two key aspects are of importance: the cultural patterns influencing choices of material, color, design, and tailoring methods, and the symbolic and functional roles of clothing. Certain garments play vital roles across various social, cultural, occupational, and religious contexts. The Qashqai are one of the major nomadic tribes of Iran, primarily residing in the southern and southwestern regions of the country. The distinctive features of Qashqai clothing set it apart from that of other ethnic groups, despite notable similarities with the attire of the Lurs. Based on archival research and fieldwork, this study explores the historical evolution of Qashqai clothing. It aims to identify the earliest documented references to their attire through textual sources and visual representations, and to discuss the key factors contributing to its continuity. The findings reveal that although traditional Qashqai clothing has undergone changes over time, particularly among men, where modern styles are increasingly replacing it, it continues to be preserved among Qashqai women, especially during ceremonial events.

In today’s world of competitions, the concepts of branding and market management are accompanied by brand and branding. Branding is the only way to stay in sustainable and profitable business in the market. As an identity provider for a product or a service, the brand represents the quality of the product and the service, as well as the commitment of the provider. It finally leads to an increase in economic value and an expansion of commercial activities out of geographical border. This research aims are to investigate branding strategies and pistachio products exporting as a strategic and beneficial agricultural product of Iran. To examine this aim, the SWOT model is used to analyze weaknesses, strengths, opportunities and threats. Delphi model is employed to examine group opinions and consensus-building. The results indicated that ‘high quality of pistachio in Iran’ and ‘existence of various types’ are the most critical strength points and ‘poor modern marketing technique’s acquaintance of exporters’ and ‘not recognition of various cultural tastes and features and global standards’ are the main weaknesses. The key opportunities are ‘global fame of Iranian pistachio’ and ‘existence of various global markets’. ‘Emphasis on the branding on rival countries’ and ‘‘neglecting foreign customers’ needs’’ are the main threats in this research. The results of internal and external factors’ investigation matrices revealed that according to the final total record of internal and external factors, W-O Strategies is the strategy for branding and exporting pistachio in Iran.