درخت حوزه‌های تخصصی

Purpose: The aim of this study was to validate the model of professional citizen education in education. Methodology: The present study was applied in terms of purpose and quantitative in terms of data collection and was conducted using a descriptive survey research method. The statistical population of the study was all line managers and education staff in Khorasan Razavi province in 2019. According to the collected statistics, their number was 12 thousand people and according to Krejcie and Morgan table, 400 people by available sampling method, as a statistical sample. They were selected and answered a 42-item researcher-made questionnaire. Data analysis method Structural equation modeling and Lisrel software were used. Findings: The results of confirmatory factor analysis and path analysis indicated the appropriate fit of the designed model and the results of testing research hypotheses showed social participation training, social demand training, work conscience training, social responsibility training, socio-political awareness, culture Student’s family, culture of friendship groups, culture of society, economic situation of society had a significant effect on the education of concerned students in the field of citizenship, as well as family culture and culture of student friendship groups, education of concerned students, culture of society, The prevailing economic situation of the society had a significant effect on the efforts to reform and improve the society and on the correct education of future generations, and finally the efforts to reform and improve the society and the correct education of future generations had a significant effect on achieving a productive society. Conclusion: According to the research findings, our country’s educational system needs a system of thought, theoretical foundations and clear philosophical and social foundations for the formation of the process of educating professional citizens, based on the needs and foundations and cultural, economic and political conditions of society.

Purpose: The aim of this study was to identify the effective factors and consequences of influencers' behavior in social media marketing. Methodology: The present study was applied in terms of purpose and in terms of data collection was a mixed research (qualitative-quantitative). The statistical community included academic experts and social media marketing experts in the qualitative section and all Instagram users in the quantitative section. The sample size was estimated in the qualitative part with theoretical saturation (20 people) and in the quantitative part based on Cochran's formula 384 people. Purposeful sampling was used to select the sample in the qualitative part and stratified random sampling was used in the quantitative part. Data collection tools were qualitative, interview and quantitative, researcher-made questionnaire based on a 5-item scale. The validity of the questionnaire was confirmed in terms of form and content by several experts, the validity was confirmed by the calculation of the slope and the validity was confirmed by the calculation of the square root of the AVE. The reliability of the questionnaire through Cronbach's alpha for the whole questionnaire was 0.86. Structural equation tests Using LISREL and SPSS software was used to analyze the data. Findings: The results identified 10 components and 63 indicators that 4 components influencing the behavior of influencers in social media marketing including influencer attitude, influencer identity, personal branding and important social events and 6 components of the consequences of influencer behavior in marketing Social media included influencer loyalty, follower persuasion, lifestyle, advertising effectiveness, follower awareness, and entrepreneurship. Conclusion: The results showed that 7 components were considered as factors in the behavior of influencers on Instagram, including attractiveness, reliability, content, reputation, expertise, credibility and nationality of the influencer.

Purpose: The present study was conducted aimed to presenting model of empowerment elementary period managers based on components of futurology. Methodology: This study was applied in terms of purpose and combined (qualitative and quantitative) in terms of implementation method. The research population in the qualitative section was the specialists and experts of Tehran city and in the quantitative section were the primary school managers of Tehran city in the academic years of 2019-20. The research sample in the qualitative section was 12 people who were selected according to the principle of theoretical saturation by purposive and snowball sampling methods and in the quantitative section was 270 people who were selected according to the Krejcie and Morgan table by multi-stage cluster sampling method. Data were collected by methods of take noting, semi-structured interviews and researcher-made questionnaire whose face and structure validity of questionnaire were confirmed and its reliability was obtained by Cronbach's alpha method 0.88. Qualitative data were analyzed by open, axial and selective coding methods and quantitative data were analyzed by structural equation modeling in SPSS-25 and LISREL-8.8 software. Findings: The findings of the qualitative section showed that the model of empowerment elementary period managers based on components of futurology had 6 main categories, 20 sub-categories and 85 indicators. The main categories and sub-categories were included transformation management (sufficient cognition of environment, responsibility and organizational health), empowerment (strengthening teachers' careers, applying participatory management and improving relationship between managers and teachers), sense of competence (having the enough motivation, support for managers, flexibility and creative thinking), organizational structure (organizational changes, lack of resources and inadequate distribution and lack of foresight), standardization (applying knowledge management, use of feedback system and modeling) and growth and improvement (foresight, self-efficacy, risk-taking and delegation of authority).The findings of the quantitative section showed that all six main categories had a significant effect on the model of empowerment elementary period managers based on components of futurology and the model had appropriate fitness indicators. Conclusion: Based on the results, the model of empowerment elementary period managers based on components of futurology can have practical implications for education specialists and planners and can be used to improve the structure of education.