درخت حوزه‌های تخصصی

Purpose: The aim of this study was the role of political actors in the process of brain rotation in the educational system and model presentation. Methodology: In terms of nature and purpose, the present study was in the field of applied research, which was the role of political actors in the process of brain rotation in the educational system and model presentation. In this research, a quantitative research method was used. The statistical population includes all experts who have researched in the field of education, politics and sociology during the years 2019-2020 in North Khorasan province, including 522 people. Sampling method was selected through stratified proportional sampling in terms of region and using trained questionnaires, data were collected in person and the sampling volume using Krejcie and Morgan (1977) table was 192 people were selected. Data collection methods in this study were divided into two categories: library and field. In this study, an expert questionnaire was used to collect research data. In order to estimate the validity of the questionnaire, after calculating the CVR, the number 0.62 was obtained, so it was found that all the questions of the questionnaire had the necessary validity. Findings: In the model obtained in the present study, priority consists of 3 dimensions, 13 components and 52 indicators, respectively. Dimensions of research Developing a model of human resource training based on the rotation of brains in the educational system and presenting a model that is considered and deals with the main structure of the research to achieve the desired result and what was the motive and causes and effects of the components of this elite movement process. . These dimensions are: 1- Effects of pattern on elite migration 2- Factors of elite migration 3- Motivation of model providers to intervene in elite migration. Conclusion: The fact that the departure of elites from the cycle of service to society is a universal issue, in other words, this issue is not specific to a country or a group of countries. Today, developed and developing countries are grappling with this issue, but studies have shown important developments in this regard, in other words, traditionally selected people and the emergence of developing countries to the country. Developed countries migrated, but today, we are witnessing a wave of migration from developed countries to developing countries.

Purpose: The aim of this study was to identify the effective factors and consequences of influencers' behavior in social media marketing. Methodology: The present study was applied in terms of purpose and in terms of data collection was a mixed research (qualitative-quantitative). The statistical community included academic experts and social media marketing experts in the qualitative section and all Instagram users in the quantitative section. The sample size was estimated in the qualitative part with theoretical saturation (20 people) and in the quantitative part based on Cochran's formula 384 people. Purposeful sampling was used to select the sample in the qualitative part and stratified random sampling was used in the quantitative part. Data collection tools were qualitative, interview and quantitative, researcher-made questionnaire based on a 5-item scale. The validity of the questionnaire was confirmed in terms of form and content by several experts, the validity was confirmed by the calculation of the slope and the validity was confirmed by the calculation of the square root of the AVE. The reliability of the questionnaire through Cronbach's alpha for the whole questionnaire was 0.86. Structural equation tests Using LISREL and SPSS software was used to analyze the data. Findings: The results identified 10 components and 63 indicators that 4 components influencing the behavior of influencers in social media marketing including influencer attitude, influencer identity, personal branding and important social events and 6 components of the consequences of influencer behavior in marketing Social media included influencer loyalty, follower persuasion, lifestyle, advertising effectiveness, follower awareness, and entrepreneurship. Conclusion: The results showed that 7 components were considered as factors in the behavior of influencers on Instagram, including attractiveness, reliability, content, reputation, expertise, credibility and nationality of the influencer.

Purpose: Considering the role of quality of educational services in the growth and development of society, the present study was conducted to the aim of identifying the factors effecting on assessing the quality of educational services in education. Methodology: This study in terms of purpose was applied and in terms of implementation was qualitative. The research community included documents related to the quality of educational services and experts in this field including university professors, current and former senior managers and school managers in the seventh district of Tehran education in 2020 year. The research sample included documents and 17 experts according to the principle of theoretical saturation which after reviewing the desired characteristics to inclusion criteria were selected by purposive sampling method. Data were collected by take noting and semi-structured interview methods and to analyze them used from open, axial and selective coding method. Findings: The results showed that for the factors effecting on assessing the quality of educational services were identified 83 open codes in the form of 39 sub-categories and 5 main categories. The five main categories included organization management with 7 sub-categories, organization structure with 9 sub-categories, human resources with 6 sub-categories, comprehensive planning with 9 sub-categories and quality management with 8 sub-categories. Finally, based on the identified categories was designed the conceptual model of research for factors effecting on assessing the quality of educational services in education. Conclusion: The results of this research can help education specialists and planners both to assess the quality of educational services and to improve the quality of educational services in education. As a result, the use of education experts and planners from the conceptual model of current research along with models derived from other research can play an important role in improving the quality of educational services.

Purpose: the present research was designed and implemented with the aim of presenting a prediction model for consumer purchase behavior with emphasis on brand perception of Shahrvand store. Methodology: in order to achieve the research objectives, qualitative and exploratory grounded theory approach was used. The sample required for investigating the research questions was obtained through theoretical sampling method. The required data were collected through profound and semi-structured interviews until theoretical saturation. Overall, 10 interviews were performed with the experts of marketing and industrial management, general psychology, the representatives and staff of chain stores. For data analysis, Strauss and Corbin methodical approach was used by going through three stages of open, axial, and selective coding. Eventually the paradigmatic model of the research was presented. Findings: at the end of the data analysis, 94 concepts were identified as 19 items and six main classes. The results indicated that perceived satisfaction with the brand, brand communication, and enjoyable motives were introduced as excellent and effective conditions on development of the axial dimension of consumer status, grantmaking based on behavior, perception, and expectations of consumers about services. They lead to repeated purchase behavior, brand dependence, and brand loyalty through perceived strategies, perceived after sale services, and perceived value creation for consumer. Conclusion: based on the findings, stores, relation-oriented marketing, and internal branding of the store were identified as the contextual conditions, and perception of environmental factors plus consumers' perceived experience as confounding conditions.