درخت حوزه‌های تخصصی

Purpose- Rural-Local Marketing is a significant knowledge that has been associated with agricultural marketing, so the purpose of this concept is to separate the marketing of agricultural products and its lexical depth with a concept beyond the value chain in agriculture. Therefore, the event of rural-local marketing is not involved in production and supply and seeks to discover the dominant spatial patterns on distribution of rural products. Design/Method/Approach- According to this approach, 230 scientific sources (as a sample society) have been examined from the English language sources continuously and focusing on rural-local marketing. From the evaluation of the obtained research sources, a description of the literature in the field of rural-local marketing was presented, and then the communication between rural settlements among these societies with the suburbs and the center with the periphery was explored. Among the set of sources, 22 scientific concepts with the highest frequency were obtained, which were extracted and categorized by the statistical method of confirmatory factor analysis, including: rural marketing, local marketing, spatial model, network model, and integration. In the next steps, the content of all 230 scientific sources was measured with five factors, which tells the distribution learner of time periods and their spatial distribution. Findings- In abstracting the extracted concepts from the research, the details of ten-year and annual time periods, their spatial distribution on the scale of continents and countries have been dealt with in detail and can be identified by drawing the indicator spectrum on the world map, then the mentioned concepts which extracted from scientific sources were criticized and interpreted. In this regard, the leading countries in the field of rural-local marketing include India, the United States, England, and China, and in the next stage, Iran. One of the emphasis of this common study was the Integrated Marketing Communication (IMC).

Purpose - At the local level, the role of rural management in achieving optimal rural planning and development goals is significant. There are several approaches to rural management, one of which is good rural governance. In this regard, the purpose of this study is to evaluate the performance of new rural management with an emphasis on good governance indicators for the villages in the Central District of Karaj County. Design/methodology/approach - Quantitative approach was used in conducting this research. The statistical population of the study includes 7 villages. 145 households were sequentially determined based on random sampling and using the modified Cochran's formula. SPSS software and the FARAS model were utilized to analyze the data. Findings - The results showed that the situation of governance indicators in the studied villages is lower than average. In addition, the results of the correlation between the indicators of good rural governance showed that the management system is the desired and subject to development in all indicators of good rural governance from the point of view of the villagers. Also, the ranking of the indicators of good governance using the FARAS model substantiated that the social participation index has the highest rank from the experts’ point of view. Research limitations/implications - The outbreak of coronavirus interfered with the process of data collection and information in the studied villages. This impeded the process of completing the research. In this regard, to reduce the negative impact of this restriction, interviews and completing questionnaires were conducted through the Internet. Practical implications - Activities should be taken through the interaction of non-governmental organizations, governmental and public organizations, and the private sector, removing existing obstacles, and financial and executive constraints for modern rural management in the villages of the Central District. Originality/value: The study is conducted by the mentioned researchers and in accordance with the official rules and procedures, and all dissertations, articles, books, etc. were referred to accordingly. The originality of the present study is in applying the FARAS fuzzy model to the studied villages in the Central District of Karaj County.