حمید برقی

Purpose- Medicinal plants have a special value and significance in providing hygiene, health and food resources. Although the human attitude towards the products of medicinal plants has a long history, the issue of increasing the production of these products at the level of fields and gardens has taken on a new scientific form since the second half of the 20th century. The purpose of this research is to assess and measure economic, social, environmental sustainability of expanding the activities of medicinal plants in the rural development in Kohgiluyeh and Boyer Ahmad province.Design/methodology/approach- It is an applied descriptive research based on field data collection (questionnaire). The statistical population of this research included 13 villages in cold region of Kohgiluyeh and Boyer Ahmad province. According to a report by Natural Resources of the Province in 2022, 383 medicinal plant producers were determined and among all of whom the questionnaires were distributed. Descriptive statistics (mean, standard deviation and variance) and inferential (one-sample t-test and VIKOR model) were used for data analysis.Findings- The findings showed that the mean score of the social and environmental indicators is over the theoretical average value (3), while the mean score was 2.80 in terms of economic indicators. The results of VIKOR model revealed that Sepidar village with a VIKOR index of (0.157) has the highest rank and Sadat Mahmoudi village with a VIKOR index of (0.993) has the lowest rank in terms of the sustainability of the activities of medicinal plants among the villages in the study area.Original/value- This study is promising the activities of rural areas in the production of medicinal plants, which is considered as a strategy for diversification in rural settlements. Therefore, the results of this research can be given special consideration in recognizing the effects of medicinal plants in different geographical areas and have an effective role in the development of rural areas.

Purpose- Employment and unemployment, which are very important issues in rural areas, can be solved in general through home-based businesses and their development. The issue of home-based businesses can be very influential in creating employment in rural areas The main purpose of this study is to provide a paradigmatic model of home business development in rural areas of Isfahan province based on basic theory. Design/Methodology/Approach- This study was conducted in 2020. The present research is among the basic and qualitative researches that have been done with the approach of the foundation data theory approach. The interview collection tool was structured. The interviews were conducted among experts and experts in the field of home-based jobs, and the opinions of the interviewees were theoretically saturated from the 29th interview. Findings - After the emergence of concepts (139 references) and open, central, and selective coding, led to the design of the conceptual framework of the research model and the presentation of the paradigm model. Based on the results of the Grounded Theory, the pattern of home-based businesses to achieve development in rural areas of Isfahan province has been drawn. This model includes causal conditions (including managerial factors and comprehensive policy system), intervening conditions (educational-promotional factors, motivational factors, and attitudinal factors), contextual conditions (infrastructure factors, marketing, skill factors, and promotion of financial and credit resources). This includes strategies (stakeholder participation, information system, and support factors) and social consequences (increasing the level of participation and sense of responsibility and cooperation among residents, reducing social harms, empowering local people, Reduce the migration of local people to the city, move towards sustainable development) and economic consequences (rural growth and development, reducing the dependence of local people on government credits and facilities and assistance such as subsidies, promoting economic welfare, improving local livelihoods) has it. Research limitations/implications- The limitations of the present study include the following: Research is time-consuming; some people are not cooperating to collect data, it is difficult to assess the relative importance of the components and factors of the proposed theory.