مطالب مرتبط با کلیدواژه

Satisfaction


۱.

Customer Switching Behavior in Iran Banking Services Industry(مقاله علمی وزارت علوم)

تعداد بازدید : ۳۱۹ تعداد دانلود : ۱۸۰
The costs of retaining an existing customer are one fifth of the costs of acquiring a new customer for a firm. This statement is considered as a predominant notion in marketing. According to this notion, existing customers switching of a firm leads to create lots of costs for that firm. Therefore, the present study has been conducted with the aim of finding the causes of the switching intentions and influential factors on the customers switching intentions in Iran Banking Industry. This study is a descriptive-survey research carried out on Iran Banking Industry. 397 customers from five selected banks in Tehran were chosen for this research. In order to examine and analyze the [R1] data, Structural Equation Modeling (SEM), Confirmatory Factor Analysis (CFA) and one-way Analysis of Variance (ANOVA) have been used. “Satisfaction”, “trust”, “loyalty” and “switching barriers” are considered as the main factors weakening “switching intention”. The findings confirmed that the variables of satisfaction, trust and loyalty have significant negative impacts on the switching intention, but the impact of the switching barriers on the switching intention in Iran banking was not significant. The present research has been conducted only on banking services industry and only in Tehran which reduces the generalizing effect of the study. Moreover, quantitative analysis methods were used in order to evaluate the subjective factors such as customer switching behavior. [R1]Not Of
۲.

The Relationship between Sport Event Quality, Satisfaction, Perceive Value, Loyalty and Behavior Intention: A Meta-Analysis

کلیدواژه‌ها: Behavioral Intention Event Quality loyalty Perceived Value Satisfaction

حوزه های تخصصی:
تعداد بازدید : ۴۸۰ تعداد دانلود : ۲۱۰
Purpose: The purpose of this study is to summarize the results of existing studies that addressed the relationship between some effective variables in sporting events (with emphasis on quality component features). Method: The methodological design followed three steps data collection, data coding, and statistical analysis. The study examined two databases (ISI WoS and Scopus) and analyzed 71 relationships. The metafor software from the R package used for analysis. Also, the coefficient of correlation r as a metric to measure the effect size of the studied scope variables. Findings: These findings provide empirical support for several previous studies. In other words, the relatively large effect size on the relationship between each of the variables considered in this study obtained. In such a way that event quality with satisfaction, perceived value with behavioral intention, perceived value with satisfaction, event quality with behavioral intention, satisfaction with loyalty, and finally satisfaction with behavioral intention obtained effect sizes (0.52), (0.56), (0.59), (0.64), (0.61), (0.62), respectively. Conclusion: Considering the meta-analytic approach in this study, it can be noted that managers and officials of sports events in their future decisions can have a more comprehensive and deeper understanding of the relationship between the variables studied in this study; and implement their strategies accordingly.
۳.

Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study

کلیدواژه‌ها: loyalty Satisfaction Commitment relationship marketing

حوزه های تخصصی:
تعداد بازدید : ۲۷۸ تعداد دانلود : ۲۳۲
This study was conducted to evaluate the relationship between loyalty, satisfaction, and commitment with relationship marketing to create value for customers and has been designed to collect data from the questionnaires used . The questionnaires have been distributed among individuals 193 customers, of Port and Maritime Organization in order to analyze the data and present the results of SPSS software and structural equation is utilized. The results of this study show that between 4 variables (trust, commitment, relationship, loyalty) of the costumers, there are significant relation and correlation. Based on the relationship marketing to component development, hypothesis (customer loyalty) has the highest average (3.5984), hypothesis (There is a significant relation between the organization commitment and create value in Port and Maritime Organization) has the lowest average (3.3871). Finally, by performing a statistical theory test for the whole hypothesis, all of them were approved and accepted.
۴.

The relationship between emotional intelligence, attachment styles and optimism with Martials satisfaction(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Emotional Intelligence attachment styles Optimism mental health Satisfaction

حوزه های تخصصی:
تعداد بازدید : ۳۱۵ تعداد دانلود : ۲۵۶
Purpose: The aim of the present study was to investigate the relationship between emotional intelligence, attachment styles and optimism with mental health and marital satisfaction of couples who refer to Andimeshk counselling centers in the period of 3 months. Material & Method: 15o volunteer couples who were selected by applying multi cluster sampling method. Measurement tools include Emotional intelligence scale (Wang and Lu, 2002) Adult attachment scale (Collins and Reid, 1990) Optimism inventory of couples (Rajabi, 2002) Goldberg’s general health questionnaire (1989) and marital satisfaction scale (sanaee, 2001) were applied to measure variables. Findings: The data analysis was performed by Pearson correlation coefficient and step by step regression. Results showed that there was a significant positive correlation between emotional intelligence, Adult attachment scale, Optimism, general and marital satisfaction. results of regression analysis show that emotional intelligence, Adult attachment scale, Optimism, general health can predict marital satisfaction significantly Discussion: finding reveals for finding marital satisfaction couples should be able to emotionally
۵.

Investigating the Effect of the Perceived Value of Banking Services on the Key Indicators of Consumer Behavior(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Perceived Value Satisfaction loyalty word of mouth Banking Services Consumer behavior

حوزه های تخصصی:
تعداد بازدید : ۳۴۲ تعداد دانلود : ۱۸۷
This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by the experts and respondents and the reliability of which was measured and confirmed using Cronbach's alpha coefficient and construct reliability (CR). Depending on the type of the sampling method which was non-random convenience sampling technique, a questionnaire was distributed among 300 customers of banks. Out of them, 236 questionnaires were returned and analyzed using partial least squares method, which is one of the methods of structural equation modeling. SPSS20 and Smart-PLS2.0 were used for this purpose. The results showed that the perceived value of banking services has a positive effect on consumer behavior and its key indicators such as satisfaction, loyalty and word of mouth advertising. Based on the findings of this study, it can be said that the results will lead to a better understanding of the mechanisms of consumer behavior, which is an acceptable basis for maintaining and increasing customer loyalty to banks.
۶.

Residents’ Satisfaction with Adequacy of Facilities in Metropolitan Ibadan, Nigeria(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Satisfaction infrastructure Adequacy facilities residents

حوزه های تخصصی:
تعداد بازدید : ۲۰۶ تعداد دانلود : ۱۰۸
The study examined the quantity and quality of infrastructure in Ibadan, Nigeria with a view to using information to providing policy guidelines for sustainable infrastructural development. Using stratified sampling technique, a total of fifteen wards from the five local government areas in Ibadan metropolis were selected for study. The selection of all the local government areas is based on the fact that all of them cut across all the residential zones in the metropolis and them all spatially coverage at the centre of the city. Primary data for the study were collected through the questionnaire administered on 1,035 respondents (2% of household heads in all the residential buildings in the metropolis), using systematic sampling technique. Descriptive and inferential statistics were employed to analyse the data obtained. Findings showed that deviations about the mean of the satisfaction index of the facilities such as church and dispensary were higher than their respective FAI. Furthermore, findings revealed that these infrastructural facilities were very adequate to the residents, but the residents were not satisfied with their adequacy in the study area. These facilities were mosque, nursery/primary school and secondary school. This implied that these facilities were available and adequate to greatly satisfy the residents. Thus, the study concluded that infrastructure facilities in Ibadan metropolis were fair.
۷.

Sense of Satisfaction: How Physical Elements of His torical Texture Walls Could Affect Residents’ Satisfaction in the Neighborhoods?(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Urban Walls Physical Body Neighborhood Context Satisfaction Ornoments Proportions

حوزه های تخصصی:
تعداد بازدید : ۴۲۲ تعداد دانلود : ۱۳۵
The s tudy endeavors to identify and analyze the relationship between physical elements in his torical texture walls in the Qajar, Pahlavi, and contemporary periods; and classify the factors affecting the resident's sense of satisfaction in these neighborhoods. The research method is consis ts of both correlation in the firs t part and descriptive-analytical technique in the second part. In this regard, the criteria and indicators of physical factors in the context and neighborhood wall include the scale of proportions and height, entrances and portals, windows, and context and ornoments in the walls of residential, commercial, and cultural facades have specified. This Physical indicators consis t of relationships and organization, specific locations, and local services. In continue, a significant relationship and correlation between the desired variables were identified. Indicators were evaluated in three different textures in the his torical periods. The positive and negative points of each period were dis tinguished, and the privilege parameters of each neighborhood were examined. Then the general s tructure was explained and drawn to develop the context and body of the neighborhood walls. The results show that people are more inclined to live in neighborhoods with the same height scale and proportions and similar ornoments and appropriate to their specific use. People also tend to live in residential buildings with high-end entrances amids t large windows covered with curtains and wrought iron.
۸.

Satisfaction of Residents of Tehran Residential Towers from Cultural Aspect (Case Study: A.S.P Residential Tower and Tehran International Tower)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: culture residential complexes quality of life Satisfaction

حوزه های تخصصی:
تعداد بازدید : ۳۹۵ تعداد دانلود : ۱۳۱
Today, urbanization (living at apartments) phenomenon as the most common type of residence of cities has been changed so that mainly reflects the chaos in this area. Too much attention paid to economic indicators compromised the balance in the housing sector and created a new type of buildings. The occurred changes indicate ignoring cultural characteristics, less attention paid to cultural concepts, moving away from Iranian traditional architecture and as a result, low quality of life in residential complexes. Low quality of life from all dimensions, spiritually, mentally, and physically, in residential complexes, due to its special circumstances such as high population density, caused discontent of residents which itself led to other types of problems including unfamiliarity and lack of willingness to communicate with others and the environment and in other word, low social interaction between people, etc. that needs to be addressed. The purpose of this paper is to assess satisfaction of residents of two residential complexes of Tehran International Tower and Nobonyad Tower, and identify factors affecting on it and as well effect of cultural indicators on it. The present study is an applied research in which about 20 residents of the two complexes were randomly studied. The residents' satisfaction with regard to the intended measures were evaluated and compared by questionnaires. The results suggest that there is a direct link between increased cultural indicators and higher quality of life and therefore satisfaction of the residents.
۹.

A Study of Social, Physical Qualities and Satisfaction in Selected Students Halls of Residence, University of Ibadan, Nigeria(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Physical Quality Satisfaction Students’ Housing university

حوزه های تخصصی:
تعداد بازدید : ۲۱۰ تعداد دانلود : ۱۰۵
The study evaluated the physical qualities and satisfaction in students’ housing in selected Students’ Housing for the University of Ibadan. Through survey method, eight hostels were purposively selected to capture variation in gender, level of study and hostel design. The sampling frame showed that 5605 students at UI were found in 2,147 rooms. One out of every 10 (10%) of the rooms were selected which amounted to 215 students selected. The result shows that the functional qualities of the hostels were perceived among the students to be well above average (55.3%). Similarly, both aesthetics (95.8%) and structural (89.3%) qualities of the hostels were perceived to be excellent among the students. Also, respondents were satisfied with various services and amenities provided in the Halls of Residence (54.4%) and 35.3% expressed neutral satisfaction. The study concluded that, Physical qualities and Satisfaction are important in the study of Students’ Housing Design.
۱۰.

Measuring Satisfaction of Some Postgraduate Engineering Students at Shiraz University about Virtual and Remote Laboratories

کلیدواژه‌ها: Virtual labs Remote labs Satisfaction Postgraduates COVID-19

حوزه های تخصصی:
تعداد بازدید : ۲۸۷ تعداد دانلود : ۱۶۰
The purpose of this case study was to measure satisfaction of some postgraduate engineering students at Shiraz University about virtual and remote laboratories. The participants were 18 electrical engineering students selected from Shiraz University through purposeful samples. The studied variables in order to measure the satisfaction of remote laboratories included students' focused attention during the use of the virtual laboratory (FA), perceived usefulness of virtual lab (PU), virtual lab approval by students (Confirm), students' satisfaction with the virtual laboratory(Satisfaction), fun and enjoyable virtual lab (Play), easily perceived by students in using a virtual lab (PEU), Attitude to the virtual laboratory (Attitude), tendency to use the virtual lab continuously (ICU), quality of virtual laboratory design (QD). Results revealed that students' satisfaction with the virtual laboratory was above the middle standard rating. Furthermore, from the students' point of view, the quality of the virtual laboratory had a significant effect on their "Satisfaction" with the virtual laboratory (Sig. 0.000, B = 0.885), and from the perspective of the students, the QD had a significant effect on ICU (Sig. 0.000, B = 0.937). Finally, the regression analysis showed that the QD had a significant effect on students' attitudes toward the virtual laboratory (Sig. 0.000, B = 0.885).
۱۱.

Validation and Standardization of Relationship Quality (RQ) Questionnaire(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Relationship Quality (RQ) Standardization Satisfaction Marital satisfaction

حوزه های تخصصی:
تعداد بازدید : ۲۲۶ تعداد دانلود : ۱۳۶
Objective: The quality of a marital relationship is one of the essential factors in assessing the quality and satisfaction of marriage. This study aimed to validate and standardize the Relationship Quality (RQ) questionnaire. Method: The method of this research in terms of basic-applied purpose and type of cross-sectional-descriptive information collection and methodology is part of the test-making studies that have been done in a correlational research project. The statistical population of this study included all couples in Ardabil. The final sample consisted of 165 married individuals selected by snowball sampling and available. The research instruments included the Relationship Quality (RQ) of Chonodi et al. (2016), The Marital Satisfaction Scale (MSS), and the Kansas Marital Satisfaction Scale (KMS) by Schum, Nichols, Shachtman, and Grigsby (1983). Results: The results showed that the Relationship Quality (RQ) has a goodness of fit in the Iranian population and highly correlates with marital satisfaction. Discussion and Conclusion: The findings showed that the Relationship Quality (RQ) can powerfully identify the quality of couples' communication and can be used in research and clinical work to measure the quality of communication and interference in the relationship.
۱۲.

Study of Satisfaction of German Tourists with Iran Tourism Services

کلیدواژه‌ها: Satisfaction German tourists Quality of Services Iran Tourism

حوزه های تخصصی:
تعداد بازدید : ۸۱ تعداد دانلود : ۶۵
When the tourists' satisfaction with travel services is discussed, it should be considered the components related to increasing or decreasing satisfaction. To the fullest extent, the expectations of tourists will be met, as tourism and tourist development will be achieved. Tourists usually travel to where they are trusted and confident and feel safe. Providing services, facilities and equipment in these conditions is effective in increasing their satisfaction. The main objective of this research is to assess the satisfaction and level of expectations of German tourists from transportation systems, accommodation facilities (hotels) and professional characteristics of tour guides. The studied subjects in this study were German tourists who traveled to Iran from February 2016 to June 2017. This research is a descriptive-exploratory study. According to the definitions, objectives and questions, the survey methodology and documents are used simultaneously and the documentary method for collecting theoretical information and library studies and a survey method for collecting information Field is used. The researcher-made questionnaire consisted of questionnaires using the Likert spectrum method, which was analyzed by SPSS-16 software. Based on the results of this research, there is a positive and significant relationship between the services provided in residential centers, the quality of transportation services in Iran and the satisfaction of German tourists. Because of their expectations not meeting the quality of services, they prefer not to go back to Iran. But we can provide a suitable platform to motivate the return of tourists to Iran by making changes in the dimensions of quality, cost of services, hotel, driver and tour guides behavior through public and professional education.
۱۳.

Exemplary Growth Through Online Shopping With Satisfied Consumers In Vellore District(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Consumer behavior Fondness factors Online shopping Repurchase Satisfaction and Technology development

حوزه های تخصصی:
تعداد بازدید : ۱۸۶ تعداد دانلود : ۱۲۷
The rapid emergence and evolution of technology have greatly impacted the way people live their lives. The internet has become a vital part of our daily lives. E-commerce is a type of technology development that enables customers to buy and sell products online. It is a unique form of transaction that connects people from all around the world. Today, many consumers shop for products online and present their products along with their specifications. This is becoming more prevalent. This increases the number of consumers online, which can result in a drop in growth. This is one of the main factors that a company uses to measure its success. Growing business success is revealed with retained customers. Satisfied consumers are the assets for a growing business. The study investigates the factors that influence people's decisions when it comes to buying items online. It shows that the experiences they have while shopping online can affect their decisions. The following statistical tools were applied for this study: percentage analysis, mean score with rank correlation, and t-Test. The results reveal that the factors quality, cost, product variety, uniqueness, and safety payments were highlighted as important indicators of performance and that the companies that do online businesses had to take care of their main goal as per the proposal.
۱۴.

Market-Retention in Fitness Centers: Identifying and Ranking the Factors Affecting Customer Retention(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Customer Behavior customer experience Satisfaction Fitness Center ISM

حوزه های تخصصی:
تعداد بازدید : ۱۴۹ تعداد دانلود : ۱۰۲
This study was conducted to identify and to rank the factors affecting market retention in fitness centers.14 participants including the customers and managers of fitness centers participated in a semi-structured interview to collect the required data. Sixteen factors were extracted from the interviews and sixteen experts evaluate the relationships among these factors with pairwise comparisons.Based on Interpretive-Structural Modeling, the factors categorized in five levels, i.e. 1) customer relationship quality,customer experience quality, reputation, price, perceived value and satisfaction, 2) Overall servicequality, secondary services and ethical climate, 3) Training type and schedule, location and accessibility and social responsibility, 4) Interior design and equipment, 5) Manager communication and trainer’s competencies.   For the sake of customer retention, fitness centers are required to align their decisions with their customer requirements. Ranking the effective factors in this study can provide the fitness centers’ managers with a better understanding of the factors affecting customers’ decisions.
۱۵.

Identifying the Factors of Satisfaction/Dissatisfaction Caused by the Beginning of Women's Employment After Marriage (From the Perspective of Spouses)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Employment Women Satisfaction Qualitative Research

حوزه های تخصصی:
تعداد بازدید : ۷۹ تعداد دانلود : ۹۰
Aim: Today, many reasons have led to the widespread acceptance from married women towards employment. The growth of women's education level compared to the past, the desire for more economic prosperity, free time and the desire to have social activities are among these reasons. However, economic inflation and men's insufficient income for living is the most important reason for women's employment after marriage. The present research was conducted in 1401 on a community of families living in Tehran, where women started working after marriage. Method: The research method was qualitative and grounded theory, and the research tool was a semi-structured and in-depth interview. The data reached saturation with the participation of 19 couples. Results: From the analysis of the conducted interviews, the factors of creating satisfaction/dissatisfaction along with the contexts, facilitators, and interveners and their consequences, as well as the strategies that spouses use to achieve satisfaction from the phenomenon of employment after marriage were obtained. Discussion: The main category finally concluded that spouses' satisfaction/dissatisfaction with women's employment after marriage is based on the quality of the marital relationship and the existence of support resources of the family of origin. Conclusion: The results of current research can be used to adaptively confront the changes resulting from the phenomenon of employment after marriage, and to enrich the relationships of spouses as much as possible and, as a result the stability of families can be extracted from the practical strategies of the model obtained.
۱۶.

Elaboration of Spatial Function in Political Organization of Space with an Emphasis on Country Divisions in Great Khorasan(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Great Khorāsān country divisions distance (economic social and cultural) Satisfaction

حوزه های تخصصی:
تعداد بازدید : ۷۱ تعداد دانلود : ۴۳
One of the aims of spatial political management is to increase access to social and economic services to all residents in an area in order to enhance their satisfaction. There is a great space in the action that has a broad scope. If the spatial political organization implemented in a country is unable to organize such services in a condensed manner, it will face reduced efficiency and lack of satisfaction of its residents of their access to economic, socio- cultural services, so it will lose its political authority before its residents. The distance between the rural- urban centers of the Great Khorasan province to its capital (Mashhad) along with its consequent complications have always been one of the problems of this Great province before conducting the political divisions of the province in 2004. One of the most significant purposes of assigning the law of the state divisions in the province has been to lower its physical distance to the political center of the province and to increase the socio- economic facilities provided to raise its inhabitants’ satisfaction. The present reearch was conducted using a descriptive- analytric approach to analyze the effects ofthe state’s divisions and to increase the effect of the political centers (Birjand and Bojnord) on thesatisfaction level in terms of economic, socio- cutural needs of the citizens in the North Khorasan province. The resultsshowed that reducing thedistance created in the political divisions of the province and adjacency of the urban rural centers to the political sites in the province has failed satisfying the satisfaction of the local residents of these areas.
۱۷.

Ways to Achieve “Mutual Consent” in Social Interactions According to Qur’anic Teachings(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: lifestyle Satisfaction life satisfaction Interpersonal Satisfaction Rāḍī (well- pleased) Marḍīyy (pleasing)

حوزه های تخصصی:
تعداد بازدید : ۲۳ تعداد دانلود : ۲۱
  The level of satisfaction of individuals with life is one of the important criteria in the ideal lifestyle, and "mutual satisfaction" is one of the crucial manifestations of "satisfaction with life." Speaking of "satisfaction" in bilateral relationships implies the presence of both "Rāḍī" (well- pleased) and "Marḍīyy" (pleasing) aspects for both sides of these relationships. Considering the presence or absence of these two qualities in interpersonal relationships, three conceivable assumptions are possible: 1) Both parties are "Rāḍī" with each other, hence each party is also "Marḍīyy" with the other; 2) Only one of the parties is pleased with the other, therefore one is "Rāḍī" and the other is "Marḍīyy"; 3) Both parties are not "Rāḍī" with each other, hence neither is "Marḍīyy" with the other. The best case is the first assumption, and the worst case is the third assumption. When we find ourselves in the third situation, we must strive to at least transform it into the second assumption and then elevate the second assumption to the first assumption. But how is this transformation possible? The present study suggests that in one's interactions with others, instead of expecting to find oneself "Rāḍī," one should try to "Rāḍī" the other and let oneself become "Marḍīyy" with the other; because in order to be "Rāḍī" with the other, we do not have control over all the factors that lead to satisfaction, as we cannot determine or change the behaviors of the other party according to our desires. However, everyone has the choice and actions are up to them and can act according to the desires of the other party. If both parties in all bilateral relationships follow this recommendation, they will reach the ideal situation (the first assumption), which means being "Rāḍī and Marḍīyy at the same time."