loyalty

The purpose of this research was to explain the relationship between the personality of brands with risk aversion and customer loyalty. This research was applied in terms of purpose, descriptive correlation one in terms of information gathering and based on structural equation modeling. The statistical population consisted of all customers with credible brands (5 famous and high-income brands such as Adidas, Nike, Puma, Al-Sport, and Asx) in East Azarbaijan province. With regard to the unlimited statistical population, 384 people were selected as the statistical sample based on Morgan's table. The brand personality standard questionnaire (Jones et al., 2009), Customer loyalty Anismawa (2007), and a researcher-made risk aversion questionnaire were used to collect data. The validity of the questionnaires, in addition to the supervisor's approval, was confirmed by 10 supervised faculty members and the reliability of the questionnaire was 0.849, 0.867 and 0.957, respectively, using the Cronbach's alpha coefficient. The validity of the questionnaire structure was also confirmed by factor analysis. Data were analyzed using SPSS and Amos software. The results of structural equations showed that the brand personality has a direct and positive effect on risk aversion (factor = 0.359), attitudinal loyalty (factor = 0.575), behavioral loyalty of customers (factor = 0.548). Also, the model's indices show the fitness of the research communication model. 

Today, businesses need to manage their customer experience to succeed. Therefore, they must first have a clear understanding of the meaning of the customer experience. Customer experience management is a process-focused strategy around the needs of each customer that seeks to find a win-win strategy for both parties. The banking industry that provides financial services to customers requires special attention to the customer. Banking experiences for managers in this area are challenging because they are influenced by some elements that are within the control of managers and employees, as well as some elements that are beyond the control of managers. The purpose of this study was to design a desirable model of banking services based on customer experience. The data were collected from the bank branches by applying the data-based theory and performing in-depth interviews using the protocol based on multiple targeted sampling (Snowball Sampling). Moreover, using the open coding, axial coding and selective coding using ATLAS.ti software, the categories and themes are identified. The results show that bank interior design, brand equity, verbal advertising and bank staff skills have an effect on the loyalty, return and customer satisfaction.

Purpose: The purpose of this research is to develop a model of the impact of service quality, brand’s social identity and the attachment to the team on the loyalty of Iranian Premier League football team’s fans. Method: This is an applied study of descriptive-correlation type. The statistical population of this study consisted of the fans of the selected Iranian Premiere Football League. A probability clustering method was used for sampling. Azadi football stadium of Tehran, Imam Reza football stadium of Mashhad, Yadegar Imam Football stadium of Tabriz and Naghsh Jahan football stadium of Isfahan were selected and the questionnaires were distributed in the 12th week of the tournament (2018-2019 season) between fans in above named stadiums. 400 questionnaires were distributed equally in four stadiums and finally, 387 full questionnaires were received and this number was considered as a statistical sample of the research. A researcher-made service quality questionnaire, brand’s social identity questionnaire of Boyle and Magnusson (2007), fans’ attachment questionnaire of Yoon, Petrick, & Backman (2017) and fans’ loyalty questionnaire of Tachis and Tzetzis (2015) were used for gathering information. Structural equation model and LISREL software were used to review and test the hypotheses. Results: The result showed that brand’s social identity has a significant positive effect on the attachment and loyalty of fans (P˂ 0.05). The attachment of fans also has a significant positive effect on their loyalty (P˂ 0.05). Conclusions: It is concluded that for enhancing fan's loyalty, managers of football teams should notice to service quality as a key factor.

The costs of retaining an existing customer are one fifth of the costs of acquiring a new customer for a firm. This statement is considered as a predominant notion in marketing. According to this notion, existing customers switching of a firm leads to create lots of costs for that firm. Therefore, the present study has been conducted with the aim of finding the causes of the switching intentions and influential factors on the customers switching intentions in Iran Banking Industry. This study is a descriptive-survey research carried out on Iran Banking Industry. 397 customers from five selected banks in Tehran were chosen for this research. In order to examine and analyze the [R1] data, Structural Equation Modeling (SEM), Confirmatory Factor Analysis (CFA) and one-way Analysis of Variance (ANOVA) have been used. “Satisfaction”, “trust”, “loyalty” and “switching barriers” are considered as the main factors weakening “switching intention”. The findings confirmed that the variables of satisfaction, trust and loyalty have significant negative impacts on the switching intention, but the impact of the switching barriers on the switching intention in Iran banking was not significant. The present research has been conducted only on banking services industry and only in Tehran which reduces the generalizing effect of the study. Moreover, quantitative analysis methods were used in order to evaluate the subjective factors such as customer switching behavior. [R1]Not Of

Purpose: The purpose of this study is to summarize the results of existing studies that addressed the relationship between some effective variables in sporting events (with emphasis on quality component features). Method: The methodological design followed three steps data collection, data coding, and statistical analysis. The study examined two databases (ISI WoS and Scopus) and analyzed 71 relationships. The metafor software from the R package used for analysis. Also, the coefficient of correlation r as a metric to measure the effect size of the studied scope variables. Findings: These findings provide empirical support for several previous studies. In other words, the relatively large effect size on the relationship between each of the variables considered in this study obtained. In such a way that event quality with satisfaction, perceived value with behavioral intention, perceived value with satisfaction, event quality with behavioral intention, satisfaction with loyalty, and finally satisfaction with behavioral intention obtained effect sizes (0.52), (0.56), (0.59), (0.64), (0.61), (0.62), respectively. Conclusion: Considering the meta-analytic approach in this study, it can be noted that managers and officials of sports events in their future decisions can have a more comprehensive and deeper understanding of the relationship between the variables studied in this study; and implement their strategies accordingly.

The high transparency and ability of consumers to transmit advertising content quickly in the modern age require that organizations consider authenticity and interaction with customers among their top priorities and combine consumer-generated advertising (CGA) with their own marketing strategies in order to respond to these priorities. This study aims to investigate the factors affecting consumers' attitudes and willingness toward consumer-generated advertising and its effect on brand loyalty and attachment. This is an applied study conducted using the descriptive correlational survey method. Its statistical population consists of dairy consumers of Kalleh Company in Mazandaran Province. A total of 460 questionnaires were distributed by stratified random sampling and descriptive and inferential statistics was used for data analysis. Structural equation modeling and Smart PLS2 were used to test the hypotheses. The reliability of the questionnaires was determined by Cronbach's alpha test and composite reliability coefficient. Results showed that brand attachment had a significant positive effect on attitude toward advertising production and willingness to participate in advertising production. Attitude toward advertising production has a significant positive effect on willingness toward CGA as well as on brand loyalty. It was also shown that brand attachment has a significant positive effect on loyalty. The rapid changes in technology and the development of effective advertising in the modern businesses require defining the concept of CGA, which is addressed in the present study. Also, based on the results of this study, brand attachment increases customers’ willingness toward and participation in CGA. An increase in customers' willingness and involvement in advertising production will also increase their loyalty.

This study was conducted to evaluate the relationship between loyalty, satisfaction, and commitment with relationship marketing to create value for customers and has been designed to collect data from the questionnaires used . The questionnaires have been distributed among individuals 193 customers, of Port and Maritime Organization in order to analyze the data and present the results of SPSS software and structural equation is utilized. The results of this study show that between 4 variables (trust, commitment, relationship, loyalty) of the costumers, there are significant relation and correlation. Based on the relationship marketing to component development, hypothesis (customer loyalty) has the highest average (3.5984), hypothesis (There is a significant relation between the organization commitment and create value in Port and Maritime Organization) has the lowest average (3.3871). Finally, by performing a statistical theory test for the whole hypothesis, all of them were approved and accepted.

This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by the experts and respondents and the reliability of which was measured and confirmed using Cronbach's alpha coefficient and construct reliability (CR). Depending on the type of the sampling method which was non-random convenience sampling technique, a questionnaire was distributed among 300 customers of banks. Out of them, 236 questionnaires were returned and analyzed using partial least squares method, which is one of the methods of structural equation modeling. SPSS20 and Smart-PLS2.0 were used for this purpose. The results showed that the perceived value of banking services has a positive effect on consumer behavior and its key indicators such as satisfaction, loyalty and word of mouth advertising. Based on the findings of this study, it can be said that the results will lead to a better understanding of the mechanisms of consumer behavior, which is an acceptable basis for maintaining and increasing customer loyalty to banks.

Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, gender, etc. The purpose of this study was to find out the differences in buying behaviors among the university students. The study was carried out using google survey with a sample size of 236 students randomly selected from the university of India and Saudi Arabia. The study shows that University students of both countries have more online shopping experience because they use the internet more frequently and they have larger internet usage. Nowadays Students are more computer professionals and those who use the internet for their study work and assignments work are more active in online shopping. As per student’s opinion, they said few things remember in our mind when coming to payment options credit card is the safest option or using online services like pay pal and google wallet services also a good way but finally, cash on delivery is the best way of shopping online. The result of this study would contribute marketers who want to penetrate the market in India and in Kingdom of Saudi Arab, who are already present in the market and desire to take care of the loyalty and satisfaction of their customers.

Psychological commitment has been to date one of the interesting research topics in sports psychology. To achieve a deeper understanding of sports fans' psychological characteristics, this study aimed to design a qualitative model of the factors affecting psychological commitment in football fans in Iran based on grounded theory approach. In this qualitative-analytical study, 27 experts in the field of sports and fan loyalty in the Iranian Football Premier League from the top universities in Iran were interviewed based on purposive and triangulation sampling approach. The data analysis was also performed by open and axial coding, of which 53 concepts and 11 categories were classified under five general themes. The developed research model consisted of five major effective factors including: triggers, psychological characteristics, demographic characteristics, reference groups, and club-related issues. The results revealed that such factors could be the main actors shaping sports fans' psychological commitment.