مطالب مرتبط با کلیدواژه

Perceived Value


۱.

The Relationship between Sport Event Quality, Satisfaction, Perceive Value, Loyalty and Behavior Intention: A Meta-Analysis

نویسنده:
منبع: New Approaches in Sport Sciences, Volume ۲, Issue ۴, Summer and Autumn ۲۰۲۰ 151 - 178

کلیدواژه‌ها: Behavioral Intention Event Quality loyalty Perceived Value Satisfaction

حوزه‌های تخصصی:
تعداد بازدید : ۵۰۱ تعداد دانلود : ۲۳۲
Purpose: The purpose of this study is to summarize the results of existing studies that addressed the relationship between some effective variables in sporting events (with emphasis on quality component features). Method: The methodological design followed three steps data collection, data coding, and statistical analysis. The study examined two databases (ISI WoS and Scopus) and analyzed 71 relationships. The metafor software from the R package used for analysis. Also, the coefficient of correlation r as a metric to measure the effect size of the studied scope variables. Findings: These findings provide empirical support for several previous studies. In other words, the relatively large effect size on the relationship between each of the variables considered in this study obtained. In such a way that event quality with satisfaction, perceived value with behavioral intention, perceived value with satisfaction, event quality with behavioral intention, satisfaction with loyalty, and finally satisfaction with behavioral intention obtained effect sizes (0.52), (0.56), (0.59), (0.64), (0.61), (0.62), respectively. Conclusion: Considering the meta-analytic approach in this study, it can be noted that managers and officials of sports events in their future decisions can have a more comprehensive and deeper understanding of the relationship between the variables studied in this study; and implement their strategies accordingly.
۲.

Investigating the Effect of the Perceived Value of Banking Services on the Key Indicators of Consumer Behavior(مقاله علمی وزارت علوم)

نویسنده:
منبع: Journal of Money and Economy, Vol. ۱۱, No. ۳, Summer ۲۰۱۶ 267-281

کلیدواژه‌ها: Perceived Value Satisfaction loyalty word of mouth Banking Services Consumer behavior

حوزه‌های تخصصی:
تعداد بازدید : ۳۵۷ تعداد دانلود : ۲۰۵
This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by the experts and respondents and the reliability of which was measured and confirmed using Cronbach's alpha coefficient and construct reliability (CR). Depending on the type of the sampling method which was non-random convenience sampling technique, a questionnaire was distributed among 300 customers of banks. Out of them, 236 questionnaires were returned and analyzed using partial least squares method, which is one of the methods of structural equation modeling. SPSS20 and Smart-PLS2.0 were used for this purpose. The results showed that the perceived value of banking services has a positive effect on consumer behavior and its key indicators such as satisfaction, loyalty and word of mouth advertising. Based on the findings of this study, it can be said that the results will lead to a better understanding of the mechanisms of consumer behavior, which is an acceptable basis for maintaining and increasing customer loyalty to banks.
۳.

Explaining the Competitive Advantage of Enterprise Resource Planning Adoption: Insights Egyptian Higher Education Institutions(مقاله علمی وزارت علوم)

نویسنده:
منبع: Journal of Information Technology Management , Volume ۱۲, Issue ۴, ۲۰۲۰ 1 - 21

کلیدواژه‌ها: Higher education HEIs ERP Competitive advantage Perceived Value RBT

حوزه‌های تخصصی:
تعداد بازدید : ۲۶۶ تعداد دانلود : ۲۱۱
Organizations nowadays focus on, not implementing ERP systems, but also leveraging ERP systems as part of their digital strategy. They holistically address people, processes, and technology for a digital transformation. Meanwhile, higher education institutions (HEIs) are also facing an imperative need for the implementation of modern technologies to stay competitive and differentiate them as an innovation leader. Higher education management is challenged with maintaining high-level information systems. These systems can generate complex real-time reports for effective resource allocation and better decision making. Enterprise Resource Planning (ERP) systems can help HEIs manage their resources and operations effectively. A study of ERP among 112 HEIs in Egypt was conducted. This study originally investigates the Egyptian HEIs’ perception of the ERP system as a new integrating tool for its value. The results showed that Egyptian HEIs are still at the embryonic level as the majority have not adopted these systems yet. However, ERP value has been undoubtedly perceived by HEIs’ managers. Therefore, the present study fruitfully reflected HEIs’ understanding of the imperative need of ERP systems as strategic systems for their competitiveness. Consequently, the study suggests that Egyptian HEIs and ERP vendors take steps to remove any barriers and accelerate the ERP adoption process. Also, this research contributes to the advancement of ERP concepts and characteristics from HEIs' standpoint and a grants practical verification to the higher education context. Overall, the study advances existing knowledge and research on ERP, strategic management systems, and HEIs.
۴.

Investigating the Effect of Gamification Mechanics on Customer Loyalty in Online Stores(مقاله علمی وزارت علوم)

نویسنده:
منبع: Journal of Information Technology Management , Volume ۱۱, Issue ۴, ۲۰۱۹ 1 - 23

کلیدواژه‌ها: Gamification Customer loyalty Perceived Value Online store

حوزه‌های تخصصی:
تعداد بازدید : ۱۶۷ تعداد دانلود : ۱۴۵
This study examines how gamification mechanics could be used in online retailers' loyalty programs. In other words, this article attempts to create a conceptual model for the relationship between gamification mechanics and customer loyalty elements. We used a field study to conduct our research. In order to validate the survey, 450 customers from one of the greatest online stores in Iran were questioned. The results of this survey were used to validate our 11 phrases on the relationship between gamification mechanics and customer loyalty. The results were analyzed using confirmatory factor analysis, path analysis, and model fitness tests in structural equations modeled in the Lisrel software. According to the research findings, the relationship between variables and the proposed conceptual model was confirmed. Based on the performed analysis, all 11 phrases were verified .
۵.

Perceived Value in the Sharing Economy; The Role of Empathy, Citizenship Behaviour & Extra-Role Behaviour(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Ethics and Society, Vol ۳, No ۴, (۲-۲۰۲۲) 8-15
تعداد بازدید : ۳۸۱ تعداد دانلود : ۲۰۴
Background: Given the rapid development of social networks and advances in electronic devices, many businesses have emerged in the context of sharing economy. Since the sharing economy is a peer-to-peer business model, ethical issues and creating value play a significant role. Most research on value creation in the sharing economy has not addressed how value is created for all actors in the sharing economy. This paper aims to examine all participants in the sharing economy to develop a value creation framework. This research also investigates the role of ethical concepts, including customer empathy, customer and service provider citizenship behaviour, and extra-role value behaviour in this framework. Method: The method includes a qualitative study with a grounded theory approach. The statistical population consists of three different stakeholders (managers, providers, and customers) in the tourism industry of Iran. This study employed purposive and theoretical sampling. The sample consists of 34 in-depth interviews. The data is analysed with a grounded theory approach using MAXQDA software. Results: The research findings lead to a value creation model in the sharing economy with respect to ethical issues such as customer empathy, citizenship behaviour, and extra-role behaviour considering all participants in the sharing economy. Conclusion: Findings have helped to bridge the gaps in the theory. They have supported developing a theoretical framework for value creation concepts in sharing economy, including antecedents and consequences of perceived value. Findings also reveal that customer empathy and customer citizenship behaviour positively affects how customers and service providers perceived value.
۶.

Investigating the Effect of Website Quality on Trader's Responses in E-Financial Services of Stock Brokerage: Mediation of Perceived Value and Corporate Reputation(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Web Research, Volume ۱, Issue ۲,Autumn-Winter ۲۰۱۸ 27 - 33
تعداد بازدید : ۱۸۸ تعداد دانلود : ۱۰۶
The convergence of the stock market and the Internet has created new marketing channels in the e-commerce and stock market brokerage industry. Given the fact that the brokerage industry is customer-oriented, the principal challenge for firms active in this industry is attracting and maintaining customers and traders. This study aimed to assess the impact of the quality of financial service provider websites on customer responses among brokerages. The conceptual framework was developed Based on the S-O-R paradigm so that, corporate reputation and perceived value used as the mediator factors. This research adopted a questionnaire survey. All factors were measured with multiple items. The conceptual model was tested using PLS-SEM and Smart PLS software. Findings show that website quality is a determinant factor in predicting customer responses. The impact of website quality directly on customer perceived value and corporate reputation was significant. Also, corporate reputation and perceived value have a positive and significant impact on purchase intention and word-of-mouth. The Sobel test results, at 95% confidence level, accepted the indirect impact of website quality on word-of-mouth and the purchase intention, taking into account the mediating role of corporate reputation and perceived value. In general, this research developed a proposed framework on the role of website quality on customer and trader behaviour in the brokerage industry
۷.

Brand Image of Mystical Spiritual Tours and Tourists’ Satisfaction and Quality of Life(مقاله علمی وزارت علوم)

نویسنده:
منبع: International journal of Tourism, Culture and Spirituality, Volume ۴, Issue ۲, February ۲۰۲۰ 165 - 195

کلیدواژه‌ها: mystical tourism quality of life Perceived Value Brand Image spiritual destinations

حوزه‌های تخصصی:
تعداد بازدید : ۲۲۷ تعداد دانلود : ۱۳۳
This article examines how contemporary tourists visiting the mystical destinations perceive the different aspects of the mystical tours. In other words, this article attempts to investigate the role of mystical journeys and spiritual tours in improvement of tourists’ satisfaction and quality of life. The statistical population of this study includes the international tourists, who participated in the mystical tours and visited the attractions of the mystical elders in Iran. Therefore, 384 tourists were selected by convenience sampling method and a questionnaire survey was conducted since June 2019 to January 2020. Then, in order to determine relationships between research variables, the Structural Equation Modeling method was applied. Findings indicated that participating in the mystical tours has an impact on the increasing quality of life. This effect can be achieved through various variables. In addition, many factors and variables such as brand image, quality of services, perceived value, tourist satisfaction, reputation of destinations and tourist commitment to the destination have positive impacts on the tourists’ loyalty.