Trust

The current research tries to offer a conceptual model in order to create trust among people for choosing virtual universities. To this end, the conceptual model of research has been designed with nine factors. The relationship among factors tested by using statistical methods such as factor analysis and path analysis. In the end, five components were established from among the affecting factors of student trust towards these virtual universities. They are: academic reputation, administrative efficacy, size, economical factor of studying and the suitable environmental conditions for virtual universities activity. However, it was established that the role of each of these components in creating trust towards virtual universities were different from those predicted by the researchers. Also, it was established that student's willingness toward choosing virtual universities is being influenced by the trust factor.

The purpose of this research is to identify factors and components that affect a trust-based cooperation in the automobile supply chain and their impact on the performance of the supply chain companies. This paper includes 2 parts. In the first part, by studying the research history and literature and interviewing academic and industrial scholars and experts, four hidden variables of trust-based cooperation in automobile industry were identified and the basic research model was designed. In the second part, using Structural Equation verification and path analysis, the impact of these variables on trust-based cooperation and the impact of trust-based cooperation on the performance of the supply chain companies were studied. Research population consisted of Iran-Khodro and Saipa’s supply chain companies including part makers, major car manufacturers and distributors. Data gathering method was questionnaires that were given to 400 companies –one questionnaire per company- 196 of which were returned and analyzed. In this phase, first, by confirmatory factor analysis and path analysis, validity and stability of the indexes that were derived from the model in the first phase, were tested, all of which were confirmed. Four hypotheses were developed based on the conceptual model of the research and tested by path analysis. According to the findings, 3 of the hypotheses were confirmed and one was rejected. Based on the results of the research, some suggestions were presented for improving the performance of companies in the automobile supply chain and for future researches. .

The costs of retaining an existing customer are one fifth of the costs of acquiring a new customer for a firm. This statement is considered as a predominant notion in marketing. According to this notion, existing customers switching of a firm leads to create lots of costs for that firm. Therefore, the present study has been conducted with the aim of finding the causes of the switching intentions and influential factors on the customers switching intentions in Iran Banking Industry. This study is a descriptive-survey research carried out on Iran Banking Industry. 397 customers from five selected banks in Tehran were chosen for this research. In order to examine and analyze the [R1] data, Structural Equation Modeling (SEM), Confirmatory Factor Analysis (CFA) and one-way Analysis of Variance (ANOVA) have been used. “Satisfaction”, “trust”, “loyalty” and “switching barriers” are considered as the main factors weakening “switching intention”. The findings confirmed that the variables of satisfaction, trust and loyalty have significant negative impacts on the switching intention, but the impact of the switching barriers on the switching intention in Iran banking was not significant. The present research has been conducted only on banking services industry and only in Tehran which reduces the generalizing effect of the study. Moreover, quantitative analysis methods were used in order to evaluate the subjective factors such as customer switching behavior. [R1]Not Of

Background: The paper aims to provide an integrative review of empirical literature on factors affecting knowledge sharing in supply chain, analyzing the various results of the published articles about the topic to find out critical factors. Method: A quality-quantitative mixed method has been adopted in our exploratory study. Delphi method, a qualitative approach, has been initially applied to design a conceptual model for knowledge sharing within supply chain. After this, through a review of literature, 21 articles have been analyzed based on the resulted model to present the critical factors. Finally, the resulting model has been examined and evaluated in the case study, by a quantitative approach. The main instrument of the study is a researcher-made questionnaire. The statistical population comprises all the managers of Khorasan Electricity Supply Chain in Iran (461 people). 215 of them have been selected as samples, using Stratified Random Sampling. Data analyzed by using SPSS 21 software, Z-test, Friedman test, and Studentchr('39')s t-test. Results: According to the results, a model for knowledge sharing in supply chain has been developed based on 5 dimensions and 38 factors. In addition, Communication, trust, and absorptive capacity of knowledge receiver are primary factors in a majority of articles. Also, inter-organizational trust is at average level in Khorasan Electricity Supply Chain, Iran. Conclusion: This paper will contribute to improve understanding on the role of trust as one of the most important components of professional ethics in promoting the culture of knowledge sharing among members

Background: Companies in a competitive environment are forced to use strategies that bring them more survival. Consumer satisfaction depends on ethical marketing, which deals with ethical principles and marketing practices and regulations. Evaluating ethical tools in marketing strategies is a strategy that increases the profitability and sustainability of companies due to attracting more customers. Method: This research is a qualitative research that has been done by using the data theory of the foundation with interview tools from the research community, which includes 23 academic experts, managers and experts in the field of marketing and social media who were selected by purposive sampling. Data analysis was performed with MaxQDA software in three stages: open, axial and selective Results: The findings represent 104 open source codes that eventually led to the six main axes in the model. Conclusion: Based on the research results, the model includes influential factors (structural, managerial, store-related and social media-related). Social media marketing is a central phenomenon that includes (advertising, communication, and word-of-mouth electronic advertising). It encompasses the prevailing context (interactive, competitive, and globalizing environment), including intervening factors (religious, technological, and economic) that influence the ethical strategies of social media marketing. Marketing, economic and human resources actions in the form of ethical strategies lead to the formation of economic and user-related consequences.

Purpose: The aim of this study was to identify the factors of formation and consequences of collective trust in schools. Methodology: The present study was conducted using a qualitative method using data foundation theory. The statistical population included education professionals and knowledge-based companies. The research sample consisted of 12 experts and experts in the field of education and collective trust, the Institute of Education Studies, the Ministry Office of the Ministry and the General Directorate of Education, experienced managers who were selected by purposive sampling method. . First, 7 people were selected using purposive sampling, and then 5 more people were selected using the snowball method. The data collection tool was a semi-structured interview. By analyzing the data theory, the basic model was extracted and then the components and sub-components were identified. Findings: The components of collective trust formation and its consequences in school were identified with 6 main dimensions, 17 pivotal components, and 85 coding. And the motivation and dynamism of the school community; The underlying conditions were: innovation and new technology, an effective educational program for teachers and school colleagues, and the consequences of the collective trust of schools were: improving the social status of teachers and administrators, students' academic success, setting educational goals and Appropriate teaching content - developing care insights in the school community. Conclusion: The results of the study showed that the causal factors and underlying collective trust in schools are: support of senior school principals and the organization, personality and professional characteristics and motivation and dynamism of the school community; Underlying conditions are innovation and new technology, an effective curriculum for teachers and school staff

This study focuses on the consumer experience of telecommunications service quality in Malaysia. Malaysia's penetration rate has gone over 100 percent, meaning that each person in Malaysia has at least one account registered with the telecommunications provider. Telecommunications industry competition is becoming fierce as there is a limited market available to share among the industry players. This study used a quantitative approach, using a questionnaire to collect data through random sampling. One hundred and fifty available respondents received, using SEM-PLS analysis. Results indicate that customers are more concerned with service quality and trust than brand image and price. Brand image and price did not impact consumer loyalty. One of the critical factors is that the facilities and packages provided are approximately the same price ranges for almost similar coverage areas. The service provider will use the outcome for their ongoing long-term plan.

Buying online is a trend especially for young customers aged less than 30 years old. A lot of studies have been conducted to investigate this phenomenon but hitherto no cohesive model has been established. Therefore, the present study is meant to investigate online shopping factors that contribute to customers’ purchase decision. Five factors were identified to have potential influence on online purchase decision and one factor is expected to be a mediator to affect the relationship. From 384 data collected from online customers who visited popular online shopping sites, it was found that all five factors (perceived convenience, perceived risk, perceived competence, perceived benevolence, and perceived integrity) lead to trust and at the same time trust acts as a quasi mediator to affect the relationship between these factors and online purchase decision. The findings provide the actively sought after evidence to support the claims on the role of these factors in affecting online purchase decision. Online businesses should incorporate the findings in order to facilitate customers’ decision making process while visiting their websites. The websites must contain or portray all the elements as found in this study.

INTRODUCTION: Due to the increasing trend of natural and manmade disasters in the contemporary world, especially in Iran, as well as the variety and high number of disasters in recent years, the issue of managing the humanitarian services supply network has become very important. The purpose of this study is to design and evaluate the model of trust building in the humanitarian services supply network, considering the importance of building trust in these networks and theoretical poverty in this field. METHODS: For doing this study, three recent major disasters in Tehran province, Iran, (Plasco accident, city explosion and metro flood) were selected and had been studied and the trust building model in humanitarian service supply network is designed using Corbin and Strauss grounded theory version 2015 based on interviews with 8 humanitarian experts in that three disasters. Then, the relationships between the model components were investigated by Structural Equation Modeling with a researcher-made questionnaire distributed among 128 individuals participating in the above events. FINDINGS: The final model is designed in three phases of conditions, actions, and consequences based on grounded theory. Poor community structures and community management systems are a major obstacle to trust building and political power interventions, insufficient funding, uncertainty of the responsible person, unsuccessful performance, lack of coordination and cooperation of the responsible working groups, and lack of readiness are the main factors of distrust. The main components of the model are highly correlated and the components have significant relationships. CONCLUSION: The research final model can solve the existing problems in Iran's humanitarian services supply network by building trust among organizations, members of the network and finally among the public. Building trust enhances intra-network collaboration, and achieves the success and goals of the relief network through establishing greater coordination and cohesion. The dominance of the political factors in the relief network is also a major obstacle to obtaining the needed information and making good cooperation by those present in the network and thus, the involvement of political actors in the humanitarian supply network should be prevented.

The main aim of this thesis is to investigate the factors that could affect the students to adopt e-learning system in Libyan universities. This study is quantitative approach, a questionnaire was adopted from previous studies and distributed among the students to collect the data. The sample of the study consists 365 students from Libya. AMOS software was used to analysis the data. The results indicated that Performance Expectancy, Efforts Expectancy, Facilitating Conditions, Habit and Trust have significant impact on behavioural intention. Moreover, the relationship between Behavioural intention and use behaviour is also significantly positive. However, the relationship of social influence and behavioural intention was not found significant. Finally, the moderation effect was significant and supported between social influence, trust, and Habit with behavioural intention.

INTRODUCTION: The present study aimed to investigate communication, information exchange, cooperation, and trust networks in Iran's Humanitarian Supply Chain at both inter-organizational and interpersonal levels. METHODS: This applied research was conducted based on a descriptive survey design. The statistical population of this research included the organizations and people involved in relief operations performed in three recent disasters: the fire-induced collapse of the Plasco building, Shahran gas explosion, and the flash flood in the Tehran subway. In order to analyze networks, a questionnaire containing network analysis questions was designed. Upon the completion of the questionnaires, the data of each network were entered systematically into a matrix on an excel spreadsheet. Such indexes as degree centrality, betweenness centrality, intersection points, isolation points, and network density were calculated by Ucinet and NetDraw software packages; therefore, the networks were analyzed. FINDINGS: Based on the results obtained from the analysis of communication, information exchange, and cooperation networks, the network density was 21%, indicating a low level of organizational relationship. At this level of communication, information exchange and cooperation were obtained at 11.5% and 16.5%, respectively. The analysis of the trust network also illustrated that the density of this network was 26.6%, suggesting that out of 21% of connections, there was about a quarter of possible trust. This is suggestive of low levels of inter-organizational Trust. CONCLUSION: Building trust in Iran's humanitarian service supply chain can be very effective in the acceleration of service supply, organization, and success of relief operations

  The concept of social capital has been emphasized through its connection with the basic social components including belief, awareness, participation, trust, cohesion and social network in the direction of sustainable development of societies, especially rural communities. This study aimed to investigate the effect of social capital components on the development of rural tourism. The present research method is descriptive-analytical. The main research tool is the questionnaire. The statistical population of this study is the households of the villages in four tourist target villages in the Torqabeh village, Binalood city in Khorasan Razavi province. To measure the reliability of the research instrument (questionnaire), Cronbach's alpha coefficient and KMO coefficient were used to validate the questionnaire. Six effective institutions in rural tourism development are (etc, council, village, private sector, heritage organization, district, public sector and non-governmental sector). In terms of villagers' belief in their effectiveness, villagers' trust in these institutions and villagers' participation in the development of tourism with these institutions were examined and the research results show that from the villagers' point of view, believing in the effectiveness of any institution ensures villagers' trust in it. Institution and ultimately participation in the development of rural tourism.

Mobile banking is one of the modern banking channels that has developed in recent years, and its application has stood the test of recent time, proving to be quite advantageous to both banks and customers. However, although a noticeable number of people have refused to use it, this study, while being an affirmative one, attempts to identify trust factors (of people) in mobile banking and explain the key role of trust in making mobile banking widely acceptable. In this research, which is an applied-descriptive one, the required samples were selected through questionnaires and distributed randomly among people living in Tehran, Iran. Out of all 2350 questionnaires, 2087 formed the volume of research sample. To analyze the data and test the assumption, SPSS software was used; in addition, PLS software was used to measure Structural Equation Modeling (SEM). Based on the results, compared to women, men had more trust in mobile banking. Further, certain factors, such as education level, field of study corresponding to Information Technology (IT) field, job and its characteristics, social influence, innovation, and knowledge, had positive effect on trust; on the contrary, factors such as age and risk perception had negative effect on trust .

Introduction: User trust is one of the main ethical principles that affect the success or failure of a social network platform. The multiplicity and interaction of users in social networks leads to the risks of data breach or disclosure of users' information. Therefore, the importance of correct decision-making by the managers of this social network and the prediction of events is of great importance. Therefore, the main goal of this research is to identify the main factors affecting users' trust and solutions to compensate the lost trust among the users of this social network. Material and Methods: The current research was applied and among post-event researches. The statistical population of this research was media and communication experts who were selected using a random sample of 52 people. The questionnaire tool was made by the researcher. Data analysis was done with Kolmogorov-Smirnov test, Friedman test and dynamic systems analysis, and SPSS and Vensim simulation software were used. Results: In this research, 34 factors affecting trust in social networks were investigated. The most important of which were internet fraud, the release of malicious software, the disclosure of personal information, the type of social networks and adherence to ethical principles, etc., and things such as cooperation and coordination between people, responsibility and commitment, benevolence, excessive use of social media in priority. There is an end. The validity of this model was proved by evaluating the appropriateness of the model boundary based on the purpose of the model and ensuring the realistic behavior of the model under limit conditions. Conclusion: It is possible to increase the trust of users as well as the solutions for breaching data and privacy of users through the construction of cause and effect loops and finding the root of their main causes. Also, the effective factors and its solutions in the form of three balance circles were investigated and rooted.

This scientific research aims to investigate the role of reinforcing or limiting the factors affecting fraud-based behavior in companies with opportunistic tendencies on companies' financial decisions. Opportunistic tendencies provide the context for directing many financial decisions to protect the interests of particular groups. On the other hand, the intervention of some internal and external factors limits the possibility of taking advantage of such opportunities or provides the conditions for their use. Studying the subject of fraud and its effects on financial management is crucial, notably with a systematic approach, implying this study's applied objective. Based on the provided comprehensive model, According to the comprehensive model, the present study is intended to explain the current situation in relation to the role and importance of three categories of trust factors, audit quality and political communication on the process of influencing fraudulent behavior on financial decisions such as profit management, risk management, capital structure and The ownership structure of companies has been discussed with the aim of controlling the effective factors in this field. This research is applied in terms of objective. It draws upon a descriptive and survey methodology. The statistical population contains managers, financial experts, and professionals from companies listed on Tehran Stock Exchange. A sample of 348 individuals was selected, and the collected data was analyzed using Structural Equation Modelling (SEM) and the PLS-Smart software package. Findings suggest that fraud significantly affects financial decisions, demonstrating the significant role of trust in mediating between fraud and financial decisions. The Sobel test confirms this role. The research also confirms that the mediating role of political relations and auditing quality in the relationship between fraud and financial decisions is significant in this model.

This study examines (i) the role of social media functionalities in building trust (ii) and trust’s role in achieving co-production of the value proposition. This research confirms the positive impact of social media functionality on developing trust. A cross-sectional survey is conducted based on the questionnaire method in this study. The sample was drawn from Tehranand Arak  companies located in Science and Technology Parks and industrial zones. Structural equation modeling was performed to test the relationship among the research variables. Drawing upon a sample of 358 participants working in industrial firms and using partial least squares structural equation modeling, the functionality of social media as particular tools to build trust is elaborated.  Also, our research results prove the critical impact of trust on the co-production of value proposition dimensions, i.e., knowledge and information sharing, problem-solving, and co-production. Furthermore, it is shown that technological uncertainty has a positive moderating effect on the relationship between trust and co-production. Conversely, competition intensity has a negative moderating influence on the relationship between trust and problem-solving. The results of this study is particularly useful for B2B firms and shows that by investing in social media activities, they can extend their communications with their client and stakeholders to develop trust effectively. Such investment reaps the benefit of co-production of the value proposition. Based on the results, this paper suggests managerial implications for policymakers, sales managers, IT managers, and social media directors who wish to build a strong relationship with their clients and motivate them to take part in their production process and help them improve both quality and services.  

Objective:  The purpose of this paper was to examine the effectiveness of the training couple care program (CARE) based on Halford’s instructions on intimacy and trust of couples referred to counseling centers of Isfahan in 2021.Methods: The research methodology of this study was semi-experimental divided into two groups of experiment and control with 16 participants in each group. The statistical population of this research included all couples who have referred to the counseling centers of Isfahan in the first 6 months of 2021. Subjects of experimental group participated in 7 sessions of the training program which each session took 90 minutes. Research data was collected by Alavi’s questionnaire. For evaluating of the content validity of this questionnaire was utilized experts’ propositions. Findings showed that the training approaches of the couple care program (CARE) are effectiveness on the intimacy, emotional, supportive, and aggressive behaviors, and trust of couples.Results: when the emotional experience of love and intimacy in couples’ relationships becomes less important and less valuable, the life atmosphere definitely becomes unstable and unreliable. Therefore, by implementing the care training program, it is possible to create a calm psychological atmosphere in couples’ relationships and provide the way for a more productive conversation. In this way, intimate relationships become stable with the ability to communicate and agree on interests in a relationship.Conclusion: the beliefs and expectations of couples affect the perception of couples, marital life, relationships and interactions. So that they can form stable relationships between couples or lead intense love to divorce; which can be improved with the help of rich programs such as CARE couple care program, communication, and care in couples.

The purpose of this research was to construct, validate and determine the reliability of online teaching satisfaction model among virtual course professors. For this purpose, an attempt has been made to design a questionnaire based on the model of Bolliger and Vasilik (2009) to measure the satisfaction of professors with online teaching. In order to create, compile and standardize such a questionnaire, the literature related to satisfaction with online teaching, which was available in the form of articles and books, was carefully reviewed. Finally, the definitions and concepts of satisfaction with online teaching were designed as 30 questions with 5 options using the "Likert scoring" method in the form of measuring the satisfaction of professors with online teaching. The reliability of the questionnaire was evaluated through Cronbach's alpha and retest and construct validity through confirmatory factor analysis. The formal and content validity of the questions was examined by asking the opinions of 19 expert professors in the field of online teaching, and its reliability was also tested on 50 professors of online courses in the "retest" method and at a time interval of 5 weeks. , 0.72 was calculated. Then the questionnaire was implemented on 350 professors of the virtual courses of Payam-Noor University and by using factor analysis with "rotational" method of "Varimax" type, 3 factors with characteristic value higher than 5 were determined as follows: "Satisfaction" from the organization", "student satisfaction" and "self satisfaction". Therefore, the reliability coefficients were between 0.68 and 0.89 for all subscales and 0.78 for the whole questionnaire by the test-retest method. The internal consistency coefficients for all subscales were between 0.62 and 0.75 and for the whole questionnaire was 0.93. In general, the validity and reliability coefficients obtained for the questionnaire were satisfactory. The designed questionnaire is distinguished from other questionnaires in the field of online teaching satisfaction for two reasons. First, this questionnaire covers areas of satisfaction that are related to organizational, student, and self-satisfaction. Second, each of its questions is derived from a defined index, and this issue makes the professors' "satisfaction with online teaching" based on a theoretical framework. Finally, it can be said that according to the reliability and validity results, this questionnaire is a relatively suitable tool for measuring the threshold of "satisfaction with online teaching" of online course professors at Payam Noor University. Obviously, building a scale to measure an existing structure is extremely difficult and time-consuming if done correctly; For example, studying the history of the formation of well-known tests in the world, which are highly reliable and valid.

This study aimed to analyze the factors that influenced millennial use of E-recruitment (online recruitment), through the Technology Acceptance Model (TAM). In this regard, TAM was extended by incorporating trust and privacy in the context of millennial technology adoption. A cross-sectional quantitative survey was carried out, utilizing purposive sampling of millennials who used the E-recruitment platform. The data were obtained from 270 respondents and analyzed with Partial-Least Squares Structural Equation Modeling (PLS-SEM) to explore the relationships between the factors. The results showed that perceived ease of use and trust had a significant influence on millennials’ intention to use E-recruitment services. Meanwhile, perceived usefulness and privacy did not have a significant influence. Intention to use E-recruitment services was a strong predictor of actual use. This study provided a practical understanding for human resource professionals and organizations that aim to improve E-recruitment strategies. It was emphasized that ease of use and building trust were important criteria used for promoting adoption among millennials. Future studies are recommended to use diverse samples and investigate the impact of technostress and cultural factors on E-recruitment adoption. In addition, it is necessary to evaluate employers’ perspectives, which can provide a more in-depth understanding of technology adoption in E-recruitment.