مطالب

The aim of the research is to design a model of Support Management Information Systems for penetration strategies of Iranian beverages to international markets and validation it. In this research, a combination of interviews with three-stage coding of grounded theory and questionnaires; therefore, this research is mixed. The statistical population of this research includes experts in the field of marketing international products, and according to the research objective, the sampling in this research is purposeful. The sample size in this research was selected to be 10 people based on the snowball sampling method. The research findings identified 8 factors, including Market characteristics (market analysis and selection of target markets), product characteristics (production and packaging), marketing and branding strategies and advertising, cultural and social factors, market challenges and opportunities, management and organizational processes, distribution and sales network, and competitive pricing. ,. The research results showed that for success and penetration in international markets, Iranian beverage companies need to pay special attention to Market characteristics (market analysis and selection of target markets), product characteristics (production and packaging), marketing and branding strategies and advertising, cultural and social factors, market challenges and opportunities, management and organizational processes, distribution and sales network, and competitive pricing. ,. From competitive analysis and identifying market trends to developing new products and using natural materials, all these factors can help optimize marketing strategies. Furthermore, adapting to different cultures and understanding local needs can play a significant role in the success of marketing strategies. Additionally, the use of new technologies and optimization of managerial processes can improve customer relationship management and increase productivity. Ultimately, analyzing consumer behavior and identifying new opportunities can help identify and exploit market opportunities and lead to the sustainable growth and development of Iranian companies in international markets.

Israel’s attack on Gaza received extensive media attention from the early days of its outbreak. Media coverage of the news on the war was incomparable to previous Israel attacks in 2009, 2012 and 2014 due to the length and intensity of the conflict, Arab journalists' presence in Gaza and widespread use of social media to share information about the war. ‘Gaza war’ rapidly emerged as a focal point of graphic journalism, among other journalism genres, to express artistic and political perspectives on the multifaceted realities of the conflict. Meanwhile, the transformative influence of online media on communication plays a crucial role in sharing information and content. Among all media effects, framing is a process whereby people develop conceptualizations of an issue. This study focuses on political cartoons published in global online media between Oct. 7, 2023 and Feb. 7, 2025 to investigate how the war has been framed online through visual representation. 120 political cartoons were studied. Semetko and Valkenburg's (2000) model of news frames analysis was used to answer the research question. Findings reveal that human interests frame, morality frame, responsibility frame, conflict frame and economic consequences frame received the greatest amount of attention by cartoonists, respectively.  The manuscript elaborates on the specific thematic elements identities within each frame.

This study aims to analyze the discourse of children's identity representation on their parents’ Instagram pages. Focusing on the concept of virtual child labor and using Norman Fairclough’s critical discourse analysis approach, the research qualitatively examines six Persian-language Instagram accounts that prominently feature children, have a high follower count, include promotional content, and display performative narratives. The findings indicate that children are portrayed as instruments for attracting attention, advertising products, and reinforcing their parents’ social status. The linguistic and visual structures of these representations are shaped by discourses such as visual consumerism, apparent agency, performative parenting, and the commodification of childhood. As a result, children’s presence in these digital spaces is less a reflection of their lived experiences and agency, and more a reproduction of dominant discourses within the digital economy. These representations highlight a new form of child labor in virtual environments, calling for serious reconsideration in media policy and legal protection of children.