مطالب

Purpose- Protected Area Tourism, despite its economic potential, can pose threats to natural resources and disrupt the balance of rural regions if not properly managed. This study aims to propose strategies for achieving sustainable rural development through tourism while simultaneously conserving environmental values in the Khartouran protected area. The village of Qaleh Bala in Shahrud was selected as the case study. Design/methodology/approach- This research employed a qualitative approach using thematic analysis based on nine semi-structured interviews with tourism stakeholders. Participants were selected through purposive sampling until theoretical saturation was reached. Data analysis followed Braun and Clarke’s six-phase framework, and the process was conducted using MAXQDA software. Findings- The results reveal that the impacts of tourism on rural development fall into three dimensions: economic, sociocultural, and environmental. Economically, tourism has contributed to diversifying the local economy, creating jobs, and increasing income. However, it has also raised the cost of living, generated unstable employment, and intensified the village’s economic dependency on nearby cities. In the sociocultural dimension, interactions between tourists and residents have revived handicrafts, strengthened local identity, and enhanced social interactions. Yet, they have also led to cultural clashes, lifestyle changes, and the weakening of traditional values. Environmentally, tourism has raised ecological awareness and reduced pressure on natural resources by decreasing reliance on agriculture and livestock. Nevertheless, the high volume of tourists has increased stress on water and soil resources, resulting in ecosystem degradation. For sustainable management of tourism in protected areas, effective strategies include developing comprehensive plans, educating local communities and tourists, enforcing strict environmental regulations, improving sustainable infrastructure, promoting ecotourism, diversifying rural livelihoods, and ensuring continuous monitoring of tourism activities. Originality / Value- By adopting a qualitative approach and focusing on one of Iran’s most ecologically sensitive regions, this study provides an in-depth, multidimensional analysis of tourism impacts in protected areas. Its innovation lies in simultaneously identifying both the positive and negative effects of tourism across economic, sociocultural, and environmental dimensions and in offering realistic, context-specific management strategies to foster sustainable rural development within the framework of environmental conservation.