مطالب

This research uses a fuzzy Delphi approach to identify the dimensions and components of investor risk and financing for IT-based startup companies. The statistical population for this study consisted of 30 experts and university professors familiar with the research concepts surveyed to select the dimensions and components identified from the literature and prior research. The results from the fuzzy Delphi method showed that the financing and investor risk dimensions were selected in 9 dimensions and 29 components. The weighting results for the research dimensions and components using the Best-Worst Method (BWM) prioritized each. The weighting results indicate that the industry status ranked first, followed by scientific factors and other components, ranked third to ninth in the LINGO software. Additionally, the intensity of relationships among the research dimensions was assessed using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique. The analysis of the intensity of relationships among the dimensions shows that the government factors dimension had the highest numerical value based on the row sum, making it the most influential dimension among those examined in financing startup companies using the DEMATEL technique. Conversely, based on the D-R analysis, the geographic factors dimension received the lowest value and was recognized as the most affected dimension. Using the fuzzy Delphi method, this research has identified specific and novel dimensions and components, such as governmental, geographical, and scientific factors, which have been less addressed in the existing literature.

Research Objective: The present study aims to examine how Reza Shah's despotism influenced the Iranian legislative system in the contemporary era. This is primarily done through an analysis of the National Assembly's performance during its sixth to twelfth sessions. The study also aims to explain the mechanisms used to strengthen authoritarianism by intervening in the legislative process. Research Methodology: This paper utilizes the theoretical framework of patrimonialism and employs a documentary method with descriptive analysis. Historical sources, official documents, and legislative texts form the basis for data collection and analysis.Findings: The research findings indicate that Reza Shah successfully manipulated the legislative environment to consolidate his personal power. He achieved this by undermining the Assembly's independence, interfering in the composition of its representatives, eliminating political opponents, and leveraging authoritarian legitimacy. These interventions not only impacted the selection process of representatives but also significantly influenced the content of the laws passed. Conclusion: The study concludes that Reza Shah's despotism, by dominating the legislative body, played a crucial role in weakening political institutions and reducing the transparency of the legislative process in Iran. By offering a clear depiction of the interplay between authoritarianism and legislation, this study contributes to a more profound understanding of institution- building in contemporary Iranian history

Introduction: Within marketing literature, a widely accepted notion indicates that strategies in marketing significantly differ between business-to-business (B2B) and business-to-consumer (B2C) models. This study thoroughly investigates brand loyalty, examining the nuanced differences in methodologies for building brand loyalty specifically within B2B frameworks, aiming to develop a model tailored for B2B enterprises. Methodology: The research utilizes a sequential exploratory mixed-methods approach. The initial qualitative phase involves systematic reviews and meta-synthesis to identify factors influencing brand loyalty. The subsequent quantitative phase employs techniques such as structural equation modeling (SEM) to analyze the impact of various factors on brand loyalty across different business models. Finally, interviews are conducted to gain insights into tailored strategies that enhance loyalty in B2B contexts. Data for the literature review will come from reputable domestic channels, including academic portals, alongside foreign databases like Scopus and Web of Science. The second phase will gather information from diverse companies in the insurance industry, utilizing convenience sampling for analysis. The third phase targets business experts in B2B settings, selected through purposive judgment sampling to ensure relevant insights are gained. Findings: The initial phase reveals ten critical factors that contribute to brand loyalty in B2B markets. These factors encompass customer satisfaction, perceived value, switching costs, trust, perceived quality, personalized interactions, perceived support, brand image, and commitment. Analysis indicates significant differences in factors influencing brand loyalty between B2B and B2C models. The study concludes with a collection of tailored strategies essential for fostering customer loyalty in B2B operations, including developing strategic frameworks and adopting stringent quality standards. Conclusion: This research expands the understanding of loyalty-building strategies across diverse business models, offering insights that enhance the existing body of knowledge. By proposing a specialized loyalty model for the insurance industry, the study equips practitioners with practical tools to improve operational efficiency and competitive advantage.