درخت حوزه‌های تخصصی

The inefficiency of the national security system is one of the biggest threats to Ukraine's national security. The strategic planning in the field of security and defense has designed to identify the means, including the future structure of forces, that would allow the institutions of the defense and security sector to effectively deal with potential future threats. The purpose of this study is development of theoretical and practical measures to increase the effectiveness of strategic management of national security processes on the basis of goal setting, forecasting and planning in the context of informatization of society. The relevance of this study is due to the needlegal regulation and improvement of the state system of strategic planning of national security of Ukraine. To achieve the goal of the study was used special scientific methods of legal knowledge. The results of the analysis showedwhat in the basis ensuring national security must rely on the principle of systematization, which means that the security and defense sector of Ukraine is considered as a single object of forecasting and planning. This study substantiates the main directions systemic reform of the security and defense sector, which has carried out in Ukraine to ensure the protection of the constitutional order, sovereignty, territorial integrity of the state in the face of armed aggression. The priorities should be implemented through key tasks, such as the establishment of a comprehensive strategic analysis of military threats to Ukraine's national security, coordination of intelligence activities, development of joint intelligence capabilities of the defense forces in order to obtain complete and reliable warning information for timely decision-making guaranteeing the military security of the state.

Digital technologies are actively implemented in all areas of tourism. The article identifies the main areas of balancing interests in the field of tourism on the basis of optimization of digital marketing tools. Analytical research has shown that a set of sales channels in the Internet environment and a set of tools are formed, depending on the marketing strategy of the travel company. The main tactics and tools of digital marketing in tourism are highlighted. These are: the company's website, digital marketing channels - online channels for promoting and attracting customers: SEO, online advertising, email marketing, sales funnel, content marketing, teaser advertising, SMM, etc. The study proposes the application of portfolio investment theory to optimize investment in digital marketing tools to achieve a specific goal. The article uses a method of building a mathematical model that will optimally distribute financial investments in digital marketing. Thus balancing of interests in the field of tourism on the basis of digital marketing tools is offered on the basis of KPI indicators, according to the allocated purposes.

The constant evolution of technological tools and the benefit of the introduction of new technologies in the teaching and learning process in schools, suggests that the possibilities of using digital technology in the practices of the evaluation of learning inside and outside the classroom. Faced with the diversity of technical tools and methods, the teacher is called upon, before addressing his learners, to make a certain number of technical, didactic and pedagogical choices, to set his pedagogical scenario, this is all the more so. Necessary for the conduct of learning activities or to design and implement its assessment tool. In this perspective, we are entitled to ask the question relating to the attitudes and feedbacks of teachers and learners regarding the integration of ICT in assessment practices. This question is broken down into several sub-questions: "At what points, and how do teachers of Life and Earth Sciences integrate digital technology into their assessment practices?" is this integration determined by the educational pathways? What interest and what limit of the use of digital technology according to teachers and learners? "  To answer our problem, we opted for export research, the recommended methodology of which is based on a multidimensional survey, in which we first questioned the teachers around the use of new technologies in the evaluation process, and secondly, to identify the degree of motivation and commitment of learners in instrumented and innovative assessment situations. Our research context is represented by 34 schools, 22 from qualifying secondary education and 12 from college education (from the provincial delegation of Taza), with a varied population of 431 students of all levels and sectors, as well as than a number of 132 teachers of life and earth sciences. Finally, confirming that despite the satisfaction of the majority of teachers and students with respect to the functional qualities and the contribution of technological tools in evaluation practices, some disparities were noted whether at the technical, spatiotemporal level or even organizational.

The inclination to entrepreneurship is an approach to prompt development in an organization through novel products, newborn processes and innovative strategies. The link between strategy and entrepreneurship, which is referred to as strategic entrepreneurship, is the basis of entrepreneurial success in organizations. Strategic entrepreneurship is the result of making a balance between two related and continuous actions, i.e., opportunistic actions and advantage-seeking actions. Strategic entrepreneurship is considered as the application or stimulation of entrepreneurial activities to achieve strategic purposes. Strategic entrepreneurship benefits to increase company performance and develop sustainable competitive advantage through entrepreneurial activities with a strategic perspective. Thus, strategic entrepreneurship is a necessity for businesses in order to generate maximum revenue.