درخت حوزه‌های تخصصی

P urpose- Unproductive activities refer to economic activities which do not have a positive effect on GDP, but have high profit and returns, which can eliminate productive activities. This is a phenomenon that has occurred in Iran in the last three decades. The aim of the present study is to analyze the factors causing and spreading unproductive activities using Fumanat area as the context. Design/methodology/approach- The study area is Fumanat, one of the historical regions of Gilan. The type of research is qualitative. In order to collect the required data and information, we conducted the various steps: First, using secondary data, the study illustrated changes in the share of employment in the economic sectors of the region, changes in the area of agricultural land use, as well as changes in the level of built land use. Second, conducting interviews with different business owners of each household, the common activities of households were studied to determine the evolution of productive activities in the sample villages. The common activities of households and among them unproductive activities were identified by inductive method. In order to understand the factors affecting the creation and expansion of unproductive activities, the qualitative approach of grounded theory was used. Findings- The study indicates that in the mountain zone, 39.1 percent of jobs, in the foothill zone, 32.3 percent of jobs, in the plain zone, 41.9 percent of jobs and in the coastal zone, 30.2 percent of jobs, can be categorized as unproductive activities. The existence of uncertainty, lack of support for productive activities, the property rights issue, inadequate privatization and dysfunctional institution system affect the expansion of unproductive activities in the region. Originality/value- Various studies have examined productive and unproductive sides in economic endeavors, most of which considered them with a macro point of view. The present study tries to investigate the contextually of the factors underlying these changes in a rural space and community.

Purpose - Niche tourism refers to how to use a particular tourism product tailored to the needs of a particular segment of the market. Places with niche tourism products are able to achieve a high position and consolidate their future position in the tourism market. This type of tourism helps distinguish tourism products by creating an image of the destination and helping compete in the increasingly crowded environment of the tourism market. This paper investigates and analyzes the niche tourism attractions in Ghaleh Rudkhan tourist destination village using activity-based segmentation, the attitudes of the host community in dealing with niche tourism development, and the ability to implement tourism projects and socio-economic factors influencing tourism development in the region, which eventually offers solutions to overcome the current and potential challenges in the study area. To collect the data, interview-based methods, focus group interviews, individual observations and analysis of the documents obtained from different sources were used. Design/methodology/approach - A questionnaire was designed and distributed among 383 tourists and 190 rural employees. The data of this study were mainly evaluated using thematic and content analysis methods. Besides, we have also introduced the niche tourism potentials and tourism activities in the region. Finding - The results show that thanks to the economic and social opportunities, local communities support tourism development in Ghaleh Rudkhan; however, the challenges associated with tourism marketing, event management, uncertainty of private sector investors and environmental issues must be addressed through a participatory approach.

Purpose - Having an appropriate and integrated entrepreneurial ecosystem in rural areas largely guarantees the sustainability of rural businesses. Therefore, this study was conducted with the purpose of classification of the rural regions of Haraz plain watershed in terms of entrepreneurial ecosystem. Design/methodology/approach - This is a descriptive study that was done using a survey. The questionnaire was the key instrument for gathering data. The study samples were 182 pluriactive rice farmers and 50 rural experts. Findings - The results showed that the studied regions are in an inappropriate situation in term of rural entrepreneurship ecosystem. Relative assessment using Shannon's entropy showed support component ranked at the highest level by a large difference compared to other components. The financial component ranked at the lowest level in comparison with other components. The results using the ORESTE and hierarchical cluster analysis techniques showed that Nour and Babolsar regions are the most appropriate regions in term of the rural entrepreneurship ecosystem for rural business development, respectively. Research implications/limitations - The improvement of REEs in the six regions should be seriously considered and pursued by policy makers. At the same time according to this research and creating mental ideas for the authors, it is suggested that researchers study the REE and introduce the types of rural businesses appropriate to the situation of the EE in all region of the world; the subject that is not covered in this article. In addition, the method, model, and strategy used in this study provide an appropriate pattern for future researches in entrepreneurial activities development in different regions of the world.

Purpose- Rural-Local Marketing is a significant knowledge that has been associated with agricultural marketing, so the purpose of this concept is to separate the marketing of agricultural products and its lexical depth with a concept beyond the value chain in agriculture. Therefore, the event of rural-local marketing is not involved in production and supply and seeks to discover the dominant spatial patterns on distribution of rural products. Design/Method/Approach- According to this approach, 230 scientific sources (as a sample society) have been examined from the English language sources continuously and focusing on rural-local marketing. From the evaluation of the obtained research sources, a description of the literature in the field of rural-local marketing was presented, and then the communication between rural settlements among these societies with the suburbs and the center with the periphery was explored. Among the set of sources, 22 scientific concepts with the highest frequency were obtained, which were extracted and categorized by the statistical method of confirmatory factor analysis, including: rural marketing, local marketing, spatial model, network model, and integration. In the next steps, the content of all 230 scientific sources was measured with five factors, which tells the distribution learner of time periods and their spatial distribution. Findings- In abstracting the extracted concepts from the research, the details of ten-year and annual time periods, their spatial distribution on the scale of continents and countries have been dealt with in detail and can be identified by drawing the indicator spectrum on the world map, then the mentioned concepts which extracted from scientific sources were criticized and interpreted. In this regard, the leading countries in the field of rural-local marketing include India, the United States, England, and China, and in the next stage, Iran. One of the emphasis of this common study was the Integrated Marketing Communication (IMC).

Purpose - The rural-urban integration refers to an optimal combination of natural, economic, social, and spatial factors. The scale of this integration depends on the extent to which urban and rural systems (economic, social, and environmental) influence, interconnect, complement, and share benefits. The main goal of this study is the environmental analysis of villages in the periphery of Farsan city based on the rural-urban relationship. Design/methodology/approach- This is an applied study that uses a descriptive-analytical method. Data were collected using a questionnaire. The statistical population of the study consists of the four villages in Farsan county with a population of over one thousand people. Together, these four villages are home to about 4285 households (14972 people) from which a sample of n=375 was selected using Cochran's formula. Finding - The results of the research based on the one-sample t-test indicate an environmental relationship between Farsan county and its nearby villages. The environmental indicators such as noise pollution and non-expansion of green space, the change of cultivation pattern, the intensified land abuse and brokerage, the reduced share of water in agriculture, and the limited environmental knowledge of villagers suggested adverse effects whereas other variables manifested the positive effects of the connection with Farsan on improving the environment of the nearby villages. The results of regression analysis showed that the environmental relationship of Farsan with its surrounding villages explained 17% of study indices (environmental health, land-use change, water and soil resources, knowledge and importance of environmental issues) and the remaining 83% was explained by other factors not addressed in this study. Research limitations/implications - The main limitation of the study was the scant literature on the environmental effects of the urban-rural relationship. Practical implications - Implementing a suitable cultivation model for agricultural products, expanding new irrigation systems, maintaining and reviving orchards, and raising awareness of environmental issues among villagers should be put on the agenda. Originality/value - Investigating environmental effects of the urban-rural relationship as a way of ensuring sustainable rural settlement and environmental protection in the study area.