حسن مؤمنی

Purpose- Rural-Local Marketing is a significant knowledge that has been associated with agricultural marketing, so the purpose of this concept is to separate the marketing of agricultural products and its lexical depth with a concept beyond the value chain in agriculture. Therefore, the event of rural-local marketing is not involved in production and supply and seeks to discover the dominant spatial patterns on distribution of rural products. Design/Method/Approach- According to this approach, 230 scientific sources (as a sample society) have been examined from the English language sources continuously and focusing on rural-local marketing. From the evaluation of the obtained research sources, a description of the literature in the field of rural-local marketing was presented, and then the communication between rural settlements among these societies with the suburbs and the center with the periphery was explored. Among the set of sources, 22 scientific concepts with the highest frequency were obtained, which were extracted and categorized by the statistical method of confirmatory factor analysis, including: rural marketing, local marketing, spatial model, network model, and integration. In the next steps, the content of all 230 scientific sources was measured with five factors, which tells the distribution learner of time periods and their spatial distribution. Findings- In abstracting the extracted concepts from the research, the details of ten-year and annual time periods, their spatial distribution on the scale of continents and countries have been dealt with in detail and can be identified by drawing the indicator spectrum on the world map, then the mentioned concepts which extracted from scientific sources were criticized and interpreted. In this regard, the leading countries in the field of rural-local marketing include India, the United States, England, and China, and in the next stage, Iran. One of the emphasis of this common study was the Integrated Marketing Communication (IMC).

Purpose : The present study was carried out aiming to identify the challenges and opportunities of virtual teaching during the Coronavirus pandemic from the perspective of teachers. Methodology : The present study was applied in terms of its purpose and qualitative in terms of its implementation. The statistical population includes middle school and high school teachers in the city of Dehloran during the 2020-2021 school year. The sample size was determined 18 people based on the principle of theoretical saturation and purposive sampling was used. The study was conducted through semi-constructed interviews and data analysis was done based on thematic analysis. The credibility of the findings was assessed using face validity (Five academic experts including two sociology professors, one psychology professor, and two curriculum design professors) and Cohen’s kappa agreement coefficient was used for reliability, for which a value of 0.88 was obtained. Findings : Findings show that 23 open codes and 7 axial codes (a globalized approach, parents’ experiences, the lower psychological and economic cost of virtual teaching, the constant nature of virtual teaching, the adaptability of pillars of the education system, a selective teaching method, and teachers’ social status) were identified as opportunities of virtual teaching. Also, 24 open codes and 8 axial codes (infrastructural factors, economic challenges, ambiguity about roles, lack of technological skills, lost motivation in teachers and students, the risk of teaching, and teachers’ competencies) were identified as challenges of virtual education during the pandemic. Conclusion : Given the uncertainty of when the pandemic will be completely done with, the continuation of virtual teaching is necessary and those in charge of education must seriously pay attention to the present challenges to improve its quality.