درخت حوزه‌های تخصصی

Purpose- The model of sustainable human development goes beyond sustainable development and has been adopted as the global development charter for the twenty-first century. Development should consider the needs of the current generation in addition to being sustainable. The impact of empowering members of society, particularly educated youth, can be significant. Skills-oriented and applied scientific training deals with aspects of human resource capabilities that are developed based on knowledge, skills, and attitudes. The implementation of applied scientific education in a way that is useful in the direction of economic development is critical. Assessing the need of society for a type of education that can be useful is important, but so is the method of providing that education.  Design/methodology/approach- One of the research's key questions is whether graduates of applied scientific education were successful in achieving their goals of economic development and job acquisition. The students at the Applied Science University are the focus of this research. The challenges of a lack of suitable businesses, as well as the existence of skill training centers that operate in the three sectors of agriculture, services, and industry, are the reasons for choosing this province. They can help the people. A questionnaire-based survey is the research method used in this study. Students from scientific research centers and theoretical foundations were asked to answer questions on a questionnaire designed to achieve the research objectives. Finding- According to the surveys conducted, only 3.24% believe that the current skill education system is adjusted and designed with the characteristics of the rural community, as well as improving skills and improving social life conditions, respectively 4.04 and 3.99% of the most important motivations for studying in applied scientific universities based on the results of the analysis were based on the information collected from supplementary questionnaires. In addition to that, the examination of the efficiency and performance of the skill training system in different dimensions (curriculum and content, facilities and equipment) shows that "attachment and sense of belonging", "strengthening of urban behavior" and "desire of young people to transform from village to city" are three It is a case where the respondents believe that applied science education contributed to their improvement.

Purpose-Various factors influence changes in rural lifestyles, with one of the most important being rural-urban linkages. The aim of this paper is to examine the role of rural-urban linkages in changing the lifestyle of rural households across three dimensions: social, economic, and cultural. Design/methodology/approach- The research method is descriptive-analytical, and data collection was conducted through library research for theoretical studies and via questionnaires for the field study. The statistical population includes the villages of the Lasht Nesha district in Rasht County. A sample of 360 respondents was selected using Cochran's formula and a simple random sampling method. Data were analyzed using linear regression and multivariate regression tests. Finding- The research findings regarding the linear relationship between rural-urban linkages and changes in rural household lifestyles revealed a significant relationship between these two variables. Additionally, the results showed that the most significant impacts of rural-urban linkages were in the cultural, social, and economic dimensions, respectively. Specifically, in the cultural dimension, consumerism and cultural and linguistic changes were most prominent; in the social dimension, changes in clothing and behavior; and in the economic dimension, materialism, wealth accumulation, and income generation experienced the greatest changes.

Purpose- This study aims to examine the delivery and quality of rural tourism services from the perspective of managers of eco-lodges in Guilan Province, Iran. It also seeks to identify the key reasons behind the lack of adoption of service quality standards by these managers. The significance of the topic lies in its contribution to sustainable tourism development, enhancement of rural residents’ quality of life, and improvement of tourist satisfaction. Design/methodology/approach- This applied research employed a descriptive-analytical approach. Data were collected through both library and field methods. The statistical population included all licensed eco-lodges in Guilan Province (126 units), which were studied using a census method. Data collection was carried out using the standard SERVQUAL questionnaire. The data were analyzed using SPSS version 26 through descriptive statistics, one-sample t-tests, factor analysis, and the Friedman test. Findings- The results revealed a significant gap between the current quality of services and the desired standards in the eco-lodges of Guilan. Most managers perceived the official service quality standards as inefficient or impractical. The primary reasons cited included inadequate infrastructure, insufficient training, and weak supervisory systems. Research limitations/implications- The study is limited to a single province and reflects solely the managers’ viewpoints. Future research is recommended to include the perspectives of tourists and regulatory authorities. Additionally, developing and localizing service quality assessment models tailored to the characteristics of rural accommodations is suggested. Practical implications- To enhance service quality, the study recommends providing training programs for managers, improving tourism infrastructure, revising service quality indicators, and strengthening monitoring and evaluation systems. Showcasing successful models from other regions can also help increase the efficiency of eco-lodges. Originality/ value- By focusing on the perspectives of service providers as key stakeholders, this study offers a novel contribution and can serve as a reference for policymakers, tourism practitioners, and investors aiming to improve rural tourism service quality.