درخت حوزه‌های تخصصی

The aim of the present study is to Surveying the Impact of New Information Technologies on Improving Customer Relation Management considering Organizational Innovation as intervening variable (Case study: Bank Mellat of West Azerbaijan). The study is applied and descriptive in nature. All of the employee in Bank Mellat of West Azerbaijan branches were candidiate to participate in the study but using Cochran formula and stratified random sampling method, the sample size was determined as 236. To collect the data standard questionnaire were used. Using Cronbach alpha coefficient, the reliability was calculated as 0.902 which shows the good reliability. For statistical analysis purpose, SPSS and Smart Pls softwares were used. The results indicated that New Information Technologies Effected on Improving Customer Relation Management considering Organizational Innovation as intervening variable.

One of the most valuable assets of each firm is the brand of that firm. Whatever the brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different domains such as university and business market to itself. Most of the researchers and managers of companies have concluded that the most valuable asset of a firm for improvement of marketing is the knowledge of branding which is accomplished by investing in marketing plans and creates the brand picture in the consumer&rsquos mind. With regard to this important, studying the effective factors on the brand equity and its effects on the customer responses with a comprehensive look which includes both dimensions is needed. In this research we intend to design an optimal model for Samsung company to study that which variables can have the most effect and also they can have what effect on the customer behavior and response. The purpose of doing this research is to introduce the conceptual model about the effect of the Marketing Mix elements on the brand equity and its relation with the customer responses. This research has been a descriptive-survey kind and the field information was collected by the questionnaire tool. The statistical population of this research includes the consumers of the audio-video products of Samsung company. The sample size was assessed according to the Coachran formula in the unlimited population including 384 samples and data analysis was done with modeling the structural equations by statistical software named SPSS and LISREL. The research results have indicated the existence of positive relation between the research variables and fitting the conceptual model of the research.

The aim of the present study was to identify dimensions and dimensions and components of improving the educational quality of graduate students (master). The statistical population included all faculty and students of Islamic Azad University, Science and Research in the city of Bushehr. The sample size in accordance with the Morgan table was estimated about 201 faculties and 351 students, and that number was randomly selected from the population; Data collection instrument was a questionnaire with 93 questions, five-point Likert's scale, and the alpha coefficient of 0/95. The collected data was analyzed using exploratory factor analysis. The obtained results identified 10 dimensions and components of the students economic conditions, student facilities, library services, faculty, students, curriculum, teaching and learning methods, good communication, academic facilities and administrative services as dimensions and components of improving the educational quality of graduate students ( Master) Azad University of Bushehr, and the overall impact of these factors was 56%.

Green architecture, or green design, is an approach to building that minimizes harmful effects on human health and the environment. The “green” architect or designer attempts to safeguard air, water, and earth by choosing eco-friendly building materials and construction practices. So, green architecture is Building and structure design philosophy that aims at minimal use of non-renewable and/or polluting materials and resources in construction and use of a facility. Today, architecture finds itself at a crossroads. Building materials and new construction, along with the operation and maintenance of buildings, account for a significant sum of the world's greenhouse gas emissions. Faced with this fact, how are architects to responsibly pursue the act (and art) of building without further deteriorating the planet's environmental make-up or depleting its resources? What forms of high and low technology can be developed to curtail the injurious side of building? Can good or even great architecture be sustainable? In this paper discuss the problem such as: The Future Is Green: Architecture + Sustainability and have been surveyed Green Architecture and impacts of it on urban planing and urban design.