درخت حوزه‌های تخصصی

Penetration of smartphones and increasing use of social media on always-on devices has attracted the attention of enterprises and organizations to benefit from such platforms for better understanding of customers’ needs and more effectively communicate with potential consumers. For this purpose, the present study investigates the impact of social media adoption and media needs on online purchasing behavior. This study has also examined the moderating role of media type, gender and age in the relationship between variables of social media adoption and online purchasing behavior. A total of 410 questionnaires were collected on social media such as Instagram, Telegram and WhatsApp. SEM technique using PLS used as the analytical method to empirically test the proposed hypotheses. Results show that the effects of tension dimension on online purchasing behavior is mediated by social media adoption. Moreover, the effects of social media adoption on online purchasing behavior are moderated by age and medium type based on Multi-Group Analysis. The IPMA matrix shows that social media adoption had the highest importance, but the lowest performance. This study is significant in terms of innovation due to the use of new indicators effective in the area of statistical analyses. The use of FIMIX, CTA, permutation test, MGA, and IPMA matrix analyses is part of it.

The purpose of this study is the development of IT-consulting in the system of foreign economic activity of the Black Sea region. The relevance of this study is due to the need to address the development of consulting services in the system of foreign economic activity of the agro-industrial complex in the region. It is established that today many companies are interested in reducing the risks associated with running their own business. This has led to a rapid growth of consulting companies. The most popular are IT consulting services, market research, financial consulting and auditing with the largest market share, while environmental consulting is only gaining momentum. Institutional priorities of IT-consulting services in the system of foreign economic development of agro-food production of the region are established. The mechanism of development of the system of regional IT-consulting for stimulation of foreign economic activity of agro-food sphere is offered. The basic elements of development and functioning of the international infrastructure of regulation and self-regulation of IT-consulting services are investigated. It is determined that in the long run the services will be developed on the basis of innovative concepts and management tools to ensure the strategic competitiveness of customers. The consumers served are metallurgy, energy, construction, telecommunications, chemical industry, food industry, trade and distribution, media companies and the financial sector. In general, the consulting industry in Ukraine has some space, and domestic consulting companies also have a significant share of reserves in the market of consulting services. The estimated value of exports of the Black Sea region according to the models in 2022 is projected at the level of 2989.242 million dollars, and in 2023 - at the level of 3146.893 million dollars. It is proved that for further intensification of foreign economic activity of enterprises two main problems should be solved: to overcome excessive dependence on export of plant products (and other products with low added value) and to intensify export capacities of Kherson region.

The objective of the research is to clarify what Blockchain technique is and the developments of its various uses, and identify the accounting perspective of this technique and the possibility of using it in accounting work. It also aims at demonstrating how to utilize its Blockchain technique in accounting information systems, and identify the most important potential effects of the use of technique in accounting information systems. To achieve the research objectives, a descriptive approach was adopted to discuss the fundamentals of Blockchain technique and its most important accounting implications, in addition, its significance for the usefulness and reliability of the development of automated computing accounting systems. The researchers concluded that the use of Blockchain technology for accounting work requires analysis of the related impact on the development of accounting information systems in terms of their implementations and modules, with the need to fully transition in the design of accounting information systems to electronic sophisticated programs and applications developed and technologically advanced.

Polling system is not trusted everywhere around the world it is very important in this modern world to replace the traditional polling system with the new technology. Some countries like United States, Japan, and India suffer from corrupted polling system. Major issues are faced by current polling systems like system hacking, vote rigging, vote manipulation, distributed denial of service attack, and online polling booth capturing. This paper will lead to the problems faced by the traditional polling system and how the new technology will provide the solution to that problem. Also, our purpose is to check the feasibility of the system by recording the transaction fees and evaluate the right way to spend the amount of gas in the transaction. This will highlight blockchain frameworks including blockchain as a service and polling system which is on blockchain that addresses all constraint introducing ethereum which is a blockchain-based distributed computing platform. Ethereum is open source, and publicly available with a system featuring smart contracts. It provides the cryptocurrency wallets that let you make cheap, instant payments with gas in the form of ethers. The ethereum community is the most active and largest blockchain community in the world. There is no centralized organization that controls ethereum.

Organizations nowadays focus on, not implementing ERP systems, but also leveraging ERP systems as part of their digital strategy. They holistically address people, processes, and technology for a digital transformation. Meanwhile, higher education institutions (HEIs) are also facing an imperative need for the implementation of modern technologies to stay competitive and differentiate them as an innovation leader. Higher education management is challenged with maintaining high-level information systems. These systems can generate complex real-time reports for effective resource allocation and better decision making. Enterprise Resource Planning (ERP) systems can help HEIs manage their resources and operations effectively. A study of ERP among 112 HEIs in Egypt was conducted. This study originally investigates the Egyptian HEIs’ perception of the ERP system as a new integrating tool for its value. The results showed that Egyptian HEIs are still at the embryonic level as the majority have not adopted these systems yet. However, ERP value has been undoubtedly perceived by HEIs’ managers. Therefore, the present study fruitfully reflected HEIs’ understanding of the imperative need of ERP systems as strategic systems for their competitiveness. Consequently, the study suggests that Egyptian HEIs and ERP vendors take steps to remove any barriers and accelerate the ERP adoption process. Also, this research contributes to the advancement of ERP concepts and characteristics from HEIs' standpoint and a grants practical verification to the higher education context. Overall, the study advances existing knowledge and research on ERP, strategic management systems, and HEIs.