درخت حوزه‌های تخصصی

Nowadays, the prominent role of the customer in the global arena reveals the urgent need for proper management of customer relationships. This has led to a new shape of CRM known as Social CRM. This study analyzes data from 384 customers of sports facilities in the East Azerbaijan province of Iran using the structural equation model (SEM) approach. The findings revealed that the SEM used is a strong theoretical model for social CRM capabilities, customer-oriented management system (COMS), and social media technology use (SMTU). Moreover, the social CRM capabilities have a significant impact on customer relationship performance. From an academic perspective, this study helps to understand the experiences of customers of sports facilities during their interaction on social media and focuses on long-term customer relationships. From a sports management perspective, sports facilities should use the insights created through social CRM capabilities to guide effective sports marketing strategies toward customer relationship performance.

Fatigue is a common and debilitating symptom among older adults, significantly impacting their quality of life and functional capacity. The relationship between serotonin and fatigue in aging is complex, involving multiple neurobiological pathways that influence sleep, mood, cognitive function, and energy metabolism. Understanding these mechanisms is crucial for developing effective management strategies. This review aims to elucidate the role of serotonin in the development of fatigue in elderly individuals and evaluate potential therapeutic strategies to mitigate this condition. A comprehensive review of recent literature was conducted, focusing on the neurobiological mechanisms linking serotonin to fatigue, the efficacy of pharmacological and non-pharmacological interventions, and future research directions. Studies were selected based on their relevance to serotonin’s role in aging and fatigue management. Serotonin plays a critical role in regulating various physiological and psychological functions that impact fatigue. Age-related declines in serotonin synthesis, receptor sensitivity, and transporter function contribute to increased fatigue through disrupted sleep, mood disorders, cognitive decline, and altered energy metabolism. Pharmacological treatments, including selective serotonin reuptake inhibitors (SSRIs) and serotonin-norepinephrine reuptake inhibitors (SNRIs), have shown efficacy in alleviating fatigue related to depression and chronic pain. Non-pharmacological interventions, such as cognitive behavioral therapy (CBT), exercise, sleep hygiene, and dietary modifications, are also effective in managing fatigue. Combining these approaches may offer the best outcomes for elderly patients. Addressing fatigue in older adults requires a multifaceted approach that integrates both pharmacological and non-pharmacological strategies. Personalized treatment plans considering individual patient profiles and preferences can enhance therapeutic efficacy. Future research should focus on exploring novel therapeutic targets within the serotonergic system, developing personalized medicine approaches, and evaluating the long-term impact of combined therapies.

Purpose: The aim of this study was to investigate the acute effects of HIFT exercise, on creatine kinase (CK) and lactate dehydrogenase (LDH) in blood serum in overweight adult men. Method : Twenty-two untrained non-smoker overweight men (age, 42.9 ± 5.6 years; body mass, 94.2 ± 9.3 kg; body height, 178.9 ± 4.5 cm; and BMI, 29.04 ± 3.3 kg/m2) volunteered to participate in this study and performed a session of HIFT exercise with 80-85% HRmax consisting of three sets of 10 exercises. Blood samples were collected before and immediately after training to measure serum CK and LDH levels. Results: The HIFT protocol significantly increased serum CK (Pre: 114.6 U/L; Post: 124.3U/L; p< 0.05{t=-5.48, p=0.001}); Also, LDH had a significant increase (pre:213.4 U/L, post: 225.4U/L; p<0.05{t=-4.09, p=0.001}). Conclusion: It can be concluded that HIFT with AMRAP (as many repeats as possible) protocol will lead to a significant increase in some indicators of muscle damage such as CK and LDH levels in overweight men. This protocol can lead to muscle damage in overweight men.