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The present research examines the relationship between metacognitive beliefs and anxiety sensitivity with conscientiousness of lifeguards. This is a descriptive-correlational research and has been carried out by the field method. The statistical population of the research included all female lifeguards in the east of the country and at different work levels (310 people). Next, according to the type of statistical population, the sample size was calculated using Morgan's table to the number of 150 people, and they completed the questionnaires of metacognitive beliefs, anxiety sensitivity and conscientiousness. Data were analyzed through Pearson correlation and multiple regression statistical tests simultaneously. The results showed that there is a significant correlation between metacognitive beliefs and anxiety sensitivity with conscientiousness (p≤0.05). Positive metacognitive beliefs have a positive and significant relationship with conscientiousness, while the relationship between negative metacognitive beliefs and anxiety sensitivity with conscientiousness is negative and significant. Since lifeguards should be at the peak of responsibility, knowing the issues that can negatively affect their conscientiousness can be a solution or suggestion to improve their performance. Therefore, according to the results of the research, it is suggested to discuss the psychological preparation of lifeguards, especially in the cognitive aspect. There should be more emphasis

The aim of this research is to examine the impact of drivers and values associated with luxury sports brands on consumer behavior, considering different levels of brand equity. The study adopts a correlational design with practical implications. The target population includes all customers of luxury sports brands in Mazandaran province. Based on the Krejcie and Morgan table, a statistical sample size of 384 was determined for a large population. To achieve this sample size, 420 questionnaires were distributed, and 392 valid responses were analyzed. Data collection was conducted using a quantitative approach through the administration of four researcher-developed questionnaires, which assessed stimuli, luxury brand values, consumer behavioral reactions, and brand equity. The validity of the questionnaires was established via factor analysis, while reliability was confirmed using Cronbach's alpha. The data were analyzed using both descriptive and inferential statistics. Descriptive statistics were employed to characterize the statistical population, examine the frequency and distribution of data, define variables, and generate related charts and tables. Hypothesis testing, model construction, and other necessary analyses were performed using LISREL for factor analysis and SPSS for inferential statistics, alongside model fitting software. The findings reveal that the values associated with luxury sports brands significantly influence consumer behavior, contingent on varying levels of brand equity. It is recommended that managers of organizations and companies involved in producing both sports and non-sports brands focus on enhancing brand equity by offering high-quality luxury products that create positive experiences and appeal for consumers.

Background: Osteoporosis is a decrease in bone density among older adults that can lead to painful fractures and disability. People in developing countries are not interested in examining bone mineral density until fractures occur. Therefore, the aim of this study was to investigate the relationship between the indicators affecting osteoporosis with femoral mineral density in active and inactive elderly men.Methods: A total of 45 active and 45 inactive men with an age range of 70 to 85 years with medical records and clinical trials were selected. Anthropometric characteristics and serum indices of the subjects were used as effective indicators of osteoporosis. Pearson correlation coefficient was used to find the relationship between the indicators and the mineral density of the femur. SPSS software version 26 was used for data analysis.Results: The results of the present study showed that in both groups of active and inactive elderly men, a significant relationship was observed between anthropometric characteristics and serum indices with bone mineral density (P≤0.05). No significant relationship was found between other indicators.Conclusion: In general, the results show that there is a significant relationship between bone density and weight, body mass index, age, calcium, phosphorus and serum alkaline phosphatase of all subjects. Therefore, in adulthood and old age, these blood and anthropometric variables can be used to identify people at risk for osteoporosis.