درخت حوزه‌های تخصصی

Purpose- Ecotourism is a foundation of sustainable development of societies and a way for conserving natural landscapes and reservoirs. In this regard, rural tourism, especially rural ecotourism, is a sort of tourism that can be highly effective in the revival of villages considering the natural and cultural capacities of these areas. So, this research analyzes the infrastructure for the development of rural ecotourism in Ardabil province, Iran. Design/methodology/approach - The research is an applied study in goal and an analytical study in nature. The research realm includes 311 villages with a population of over 500 people in Ardabil province. The research adopted the TOPSIS model. The criteria used to measure the ecotourism potential included healthcare, transportation infrastructure, business and services, information technology, energy, and cultural, sports, and religious infrastructure. Weights were assigned by experts to the criteria based on their importance. Finding- The results showed that the villages with the highest potential for the development of rural ecotourism in the counties of Ardabil, Bileh Savar, Parsabad, Khalkhal, Sareyn, Kowsar, Germi, Meshgin Shahr, Nir, and Namin included Somarin, Gug Tappeh, Shahrak-e Gharbi, Shal, Ardi Musa, Zarjabad, Qarah Aghaj-e Pain, Alni, Virseq, and Anbaran-e Olya. In this regard, the village of Anbaran-e Olya in Namin exhibits the best performance across the province with a CL score of 1. Out of all studied villages, 86 percent were placed in the moderate and low category, 2 percent in the very high category, 8 percent in the high category, and 4 percent in the very low category. Research limitations/implications - The main limitation of the research is the lack of access to up-to-date information. Practical implications - Given the results, it is recommended to invest in villages that have the potential for ecotourism, thereby contributing to attracting tourists and converting them into rural tourism hubs. Originality/value - The analysis of the potential of Ardabil province, which is a tourist destination, for the development of rural ecotourism can help identify touristy villages to focus on their prosperity.

Purpose- the present study was conducted with the aim of evaluating and measuring the realization of creative village indicators in Nair County, to provide grounds for creative class of rural community, audience and consumers of creative products outside the village environment by relying on ecological lifestyle processes. Design/methodology/approach- the present theoretical study is conducted with applied purposes using the descriptive-analytical method. The statistical population of the study is 33 villages in Nair County with more than 50 households, having a total of 2937 households. The sample size was estimated to be 340 people based on Cochran's formula. Distribution of the number of samples in the villages is determined in ratio with their population. In order to examine the subject in six dimensions of flexibility, innovation, promotion, risk taking, leadership and participation, 43 indexers were used in a combined manner, based on the studies of other researchers. The face validity of the questionnaire was confirmed by the panel of experts and specialists in this field and the reliability coefficient was calculated for the questionnaire at 0.723. Also, the opinions of 30 experts and specialists were used to give weight to indicators and indexers of the creative village through Swara weighting technique during two stages. The results show that, the average indices of creative village are not in a favorable situation. Findings- the results of single sample t-test indicated that, the total average of the creative village indicator was 2.993 and rural creativity in the study area is at a weak level and is vulnerable. The results of CODAS technique from the leveling of 33 villages showed that, 2 villages are at the optimal level and 17 villages are at the weak level. Among them, the villages of Golestan and Saqqechi were in the highest level and the villages of Qare Tape and Meymand were in the lowest level of creativity. Originality/value- In the present study, the rural creativity was examined from the viewpoints of both local community and experts using various techniques. And through several referring to experts and specialists, the importance of each index and their prioritization were checked and their accuracy was ensured. Also, most of the conducted studies have examined rural creativity in the field of tourism, while the present study has investigated rural creativity and its realization in general and in all fields.