وحیدرضا میرابی

Background and Theoretical Foundations: Tourism has an efficient and effective potential in the economic, social, and cultural growth of countries, especially developing countries such as Iran, which, if implemented, can lead to development. Iran has a significant and unique potential in terms of tourism attractions, so that the capacity of this country can be compared with countries such as Greece, Italy, Turkey, Egypt, and some other ancient countries. As an invisible export of goods and services, due to its effectiveness on the process of production and employment, the Tourism industry is one of the most important and most profitable industries of the world and can play a significant role in meeting foreign exchange earnings and economic growth, and development of countries. Methodology: The objective of conducting the present study is to present a model to realize the competitive model of the tourism industry. In this study, the indicators of the Crouch and Ritchie model were used to create a framework that includes the views of experts. The reliability and validity of the research were confirmed through statistical methods to establish the primary indicators along with the defined sub-indices. The statistical universe of the study includes the tourism experts, including university professors, experts employed in the organizations related to tourism, in two sections of governmental and private, who have sufficient acquaintance with the Mazandaran region. The sampling method will be available sampling with the Cochran formula. In available sampling, the researcher uses the available samples, and it is an inexpensive and available sampling method. Findings: The findings of the study show that the rating of factors effective on attraction of tourism destinations of Mazandaran Province are inheritable Cultural resources, built resources, supportive and situational factors, natural inheritable resources, policy making, planning and development, key resources and attractions, condition of demand, management of tourism destination, ability of controlling expense, public infrastructure, ability of concentration and differentiability, respectively. Therefore, it is inferred that, concerning importance towards, other factors effective on attraction of tourism destination of Mazandaran province, competitiveness of destination has less priority. Conclusion: The results show that three main factors are effective in the development of marine and non-marine tourism in Mazandaran province. These factors include primary factors such as heritable cultural resources, heritable natural resources, and built resources. Secondary factors include policy-making, destination planning and development, tourism destination management and supporting situational factors. And tertiary factors such as public infrastructure, demand conditions, key resources, and attractions. This study finally evaluates the destination's competitiveness based on cost control, differentiation, and focusability. The results of the Friedman test show that the highest priority is given to heritable cultural resources with an average score of 11.8, followed by built resources with 8.03 and supporting and situational factors with 31.7. The next priorities include inherited natural resources (7.16), policy and planning (7.14), key resources and attractions (6.81), demand conditions (6.26), tourism destination management (5.88), cost control (5.58), public infrastructure (5.48), focusability (5.27), and finally, differentiation with an average of 0.06.

Introduction: Due to the limited resources and facilities that organizations face, we must first identify and prioritize the factors that are of higher importance to customers and will lead to their satisfaction, and then based on priority and importance. Agents took the necessary measures to provide goods and services that meet the highest degree of customer satisfaction. Therefore, the purpose of this study is to rank the criteria and sub-criteria affecting the decision to buy steel ingots customers and, in this regard, the role of ethical factors has been considered. Material and Methods: The method used in this research is DANP method. The statistical population was experts, business managers and CEOs of companies buying steel ingots, 19 of which were selected by purposive sampling. The analysis tool was an interview and a questionnaire. The data analysis method was Dematel method and drawing their causal diagrams and ranking the factors influencing the decision-making process of steel ingots using ANP method. Results: The results showed that the criterion of economic factors of purchase with a weight of 0.2208 ranked first, the criterion of specific factors of seller with a weight of 0.1998 second, the criterion of ethical factors with a weight of 0.1952 third, the criterion of specific factors of product with a weight of 0.1923 fourth and finally Buying conditions factors with a weight of 0.1919 are ranked fifth. Conclusion: The present study showed that the main factors in customers' purchasing decision include economic factors, seller-related factors, ethical relationship, product-related factors and factors related to purchase conditions