درخت حوزه‌های تخصصی

Purpose: The purpose of this study was to design a suitable model for the educational system in University of Applied Science and Technology. Methodology: This research was a qualitative-quantitative research. In the qualitative section of the research, the main components of the model for the educational system of this university have been identified by interviewing the experts. In the quantitative section, the components identified from the qualitative section, were validated. For sampling in the qualitative section of the study, using a snowball sampling method, 10 experts from the university with the theoretical saturation, were selected as sample and for validation of the model, according to the size of the statistical population of the research in the quantitative section, using the Cochran formula, 266 rectors, assistants and professors of the centers were selected by stratified sampling method. Findings: Data analysis was performed by confirmatory-factor analysis test.The results of the test showed that the structure of the educational system of the university was assessed in four indices of professors with 9 items, the curriculum with 9 items, the educational facilities with 10 items, and the assessment with 7 items and their factor loads are 0.85, 0.64, 0.78, and 0.82 respectively. Discussion: A suitable model for the educational system of the University of Applied Science and Technology was designed with 4 indices of the university professors, university curriculum, university educational facilities and university assessment system.

Purpose: the present research was designed and implemented with the aim of presenting a prediction model for consumer purchase behavior with emphasis on brand perception of Shahrvand store. Methodology: in order to achieve the research objectives, qualitative and exploratory grounded theory approach was used. The sample required for investigating the research questions was obtained through theoretical sampling method. The required data were collected through profound and semi-structured interviews until theoretical saturation. Overall, 10 interviews were performed with the experts of marketing and industrial management, general psychology, the representatives and staff of chain stores. For data analysis, Strauss and Corbin methodical approach was used by going through three stages of open, axial, and selective coding. Eventually the paradigmatic model of the research was presented. Findings: at the end of the data analysis, 94 concepts were identified as 19 items and six main classes. The results indicated that perceived satisfaction with the brand, brand communication, and enjoyable motives were introduced as excellent and effective conditions on development of the axial dimension of consumer status, grantmaking based on behavior, perception, and expectations of consumers about services. They lead to repeated purchase behavior, brand dependence, and brand loyalty through perceived strategies, perceived after sale services, and perceived value creation for consumer. Conclusion: based on the findings, stores, relation-oriented marketing, and internal branding of the store were identified as the contextual conditions, and perception of environmental factors plus consumers' perceived experience as confounding conditions.

Purpose: Entrepreneurship development is one of the important concepts of recent decades that higher education has an important role in promoting it. As a result, the present study was conducted with the aim of investigating the status of entrepreneurship development levels in the Iranian university system. Methodology: This study was a descriptive from type of survey. The research population was managers of calligraphy organizations and professors of entrepreneurship disciplines of country in 2020 year. The research sample was 72 people who were selected by cluster sampling method and answered the researcher-made questionnaire of entrepreneurship development in the university system (82 questions). The face and content validity of the questionnaire was confirmed by 20 experts and its reliability by Cronbach's alpha method was obtained 0.91. Data were analyzed by binomial test in SPSS software. Findings: Findings showed that the entrepreneurship development in the Iranian university system at the institutional level (and its components including cultural factors and social factors) and policy level (and its components including actors in the field of entrepreneurship areas, entrepreneurial elements, policy-making stages and policy-making institutions) was above the average and at the individual level (and its components including individual factors and psychological factors) was below the average (P<0.05). Conclusion: According to the findings of the present study, officials and planners of entrepreneurship development in the Iranian university system should take steps to improve the curriculum and holding entrepreneurship training courses in order to improving the individual level of entrepreneurship development and the personal and psychological characteristics of entrepreneurs

Purpose: The purpose of this study was to design a psychological capital curriculum consist of optimism for Iranian higher education. Methodology: The research methodology was qualitative content analysis of deductive category system. The research domain consisted of all sources, articles, and printed and digital books related to psychological capital and a targeted sampling method was used. Data analysis was conducted through subject coding. The findings were derived from 50 conceptual codes that were categorized into 16 components and main categories of optimism. To validate the model of psychological capital curriculum, 10 experts from the field of curriculum and educational psychology contributed using Lawshe coefficient, with components below 62%, three components were deleted. Finding: the results showed that the identified targets for optimism included four components of reality, self-regulating growth, responsibility, and bravery. The obtained content showed that components of planning, self-excitation education, communication approach, positive thinking, and relationship between the current status and the past one need to be considered in optimistic curriculum. The results also identify education and two components for teaching methods of optimism: interpretative pattern and individual teaching pattern. For evaluation, three components of evaluating the interpretation and explanation, assessing the change in behavior, and an assessment of the correct and unfair practices of social communication were identified. Discussion: The present study, as a model for designing a curriculum for psychological capital based on optimism for Iranian scholars and planners of higher education, allows understanding and applying the elements of the curriculum to develop psychological capital in students.

Purpose: The aim of the present study was to determine the effectiveness of group hope therapy on the time horizon and Optimism of divorced women aged between 25 to 40 years old in Tehran who referred to counseling centers. Materials and method: 30 divorced women were selected randomly and were assigned at two experimental and control group. Group hope therapy was held for 8 sessions each lasted for 2 hours. Group hope therapy package was applied for intervention. Wilde questionnaire were employed for assessment of horizon and LOT questionnaire was used for assessment of optimism. Data analysis was performed using analysis of covariance. Findings: The results showed that the group hope therapy increased time horizon and Optimism in divorced women. Discussion: searching for hope within the group lets divorced women to gain optimism and improve their time horizon capability.