درخت حوزه‌های تخصصی

The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed.

A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to the logo of a brand during decision-making was studied. To analyze the effects of the popularity of a brand on consumers’ decision-making, visual attention of 53 undergraduate students was studied. The brands were selected from two categories of beverages: soft drinks and non-alcoholic beers. Prior to the test, the participants had declared their favorite categories. The results showed that 75% of the participants selected a popular brand of their unfavorite categories. On the other hand, the difference of fixation duration between logos of popular and unknown brands did not directly relate to the choices of the participants. Therefore, these results did not correspond with the AIDA model. Additionally, cognitive processing toward the unknown brands’ logos was more than the popular brands’ logos. Moreover, the consumers who changed their decision were subjected to more cognitive processing compared to the consumers who insisted on their selection. In contrast to the AIDA model which implies that decision-making is triggered by attention, the present study indicated that decision making can also be influenced by the popularity of the brand. This can be due to optimization of the working memory usage by the brain. Finally, these results could be helpful in creating a new brand. According to the AIDA model, the more attractive logo and package of the brand, the more chance for being selected by the customers. However, our findings emphasize the importance of the popularity of the brand.

External factorsexert an enormous influence on the exigencies of changing the technological course of individualsectors. Digitalizationrepresents not a new milestone in the evolution of education, but its technological and methodological development. Due to a period of constraints, caused by COVID-19 pandemic, educational institutions at all levels in most countries have been forced to resort to digitalization of the learning process. Intelligent learning software provide their users with a variety of options to design and individualize the learning process, as well as independence from time and space. Teachers benefit from flexible content generation and just-in-time assessment of learners' progress, evaluation of large task sets, knowledge sharing with other teachers and knowledge institutions. Learners benefit from anytime availability of learning tools and just-in-time feedback. In our investigation, we consider the current state-of-the-art of educational software. Considering the results of quantitative empirical study and analysis of educational issues solvable by artificial intelligence, we present a developed and tested framework for selected educational problem.

The focus of this study is on lecturer’s use of online technology in the higher education context. Precisely, this study aims to understand the effect of personal innovativeness in IT (PI) in determining technology adoption behavior of lecturers in the higher education institutes in Sri Lanka. In this study, the variable of personal innovativeness in IT is integrated with the UTAUT framework and thereby the causal paths which effects VLE adoption intention of individuals is examined. Literature suggests that domain-specific innovativeness is a crucial factor in determining an individual’s adoption of technological innovations. Therefore, understanding the multifaceted effects of this factor along with other significant factors can help higher education institutes to effectively endorse online technology among lectures, generating productive payoffs in the long run. The quantitative method was used for data collection, which yielded # 1253 responses through the Question Pro online survey tool. The targeted respondents were the registered lecturers in higher education institutes of Sri Lanka, selected based on simple random sampling method. Structural equation modelling (SEM) procedure was employed for data analysis using IBM SPSS (ver.21) and AMOS (Ver.26). The structural path analysis resulted in partial mediation, confirming that “lecturer’s innovativeness in IT” exerts its influence on VLE adoption intention by altering the mediators set in the study. Further, the study validated a unique set of factors that determine lecturer’s acceptance of VLE in a higher education setting.

The Central Statistics Agency (BPS) is a government institution that has the authority to carry out statistical activities in the form of censuses and surveys, to produce statistical data needed by the government, the private sector and the general public, as a reference in planning, monitoring, and evaluation of development results. Therefore, providing quality statistical data is very decisive because it will have an impact on the effectiveness of decision making. This paper aims to develop a framework to determine priority of solutions in overcoming data quality problems using the Analytic Hierarchy Process (AHP). The framework is built by conducting interviews and Focus Group Discussion (FGD) on experts to get the interrelationship between problems and solutions. The model that has been built is then tested in a case study, namely the Central Jakarta Central Bureau of Statistics (BPS). The results of the study indicate that the proposed model can be used to formulate solutions to data problems in BPS.

The blockchain's immutability has allowed previously centralized operations to operate in a new way. The possibility of applications having a new architecture is given thanks to the innovative properties of the technology, which brought alternative control designs for distributed systems and allowed applications to work without the need for a central controlling point. The expansion of blockchain to other areas beyond cryptocurrencies has shown the need for applications to implement solutions to deal with corrective operations. Blockchain 3.0 applications bring new solutions for business needs. However,  as opposed to immutability, the revoking functionality is much more complex to be implemented in this type of architecture, but paramount to applications resilience, allowing faulty or invalid information to be revoked, ensuring thus that the blockchain can still be trusted. This work assesses and discusses revocation mechanisms to contribute to the technical feasibility of several applications, which require corrective operations. We present a model in the academic area, which can be replicated for other types of systems in other areas.

Given the complexities of supply chain networks, the firms consider modern technologies as a potential factor to improve their supply chain performances. One of these technologies is the Internet of Things (IoT). Hence, the main purpose of this study has been to achieve the conceptual model of the IoT implementation in hospital supply chains. Considering the qualitative nature of the study, relevant articles were specified through library research and collecting the related literature. The outputs obtained were analyzed using the meta-synthesis method and the grounded theory. Then the selected articles were extracted and the grounded theory was used to obtain the conceptual model of the IoT implementation in hospital supply chains. The research results indicated that the model featured 7 main categories, 19 subcategories and 86 codes. The results present a conceptual model for the implementation of the IoT in hospital supply chains including an explanation of the main research category, drivers, prerequisites and enablers, environmental and contextual conditions, challenges, technology implementation strategies, and results and outcomes.