Journal of Information Technology Management (مدیریت فناوری اطلاعات)

Journal of Information Technology Management (مدیریت فناوری اطلاعات)

Journal of Information Technology Management , Volume 13, Special Issue: Advanced Innovation Topics in Business and Management, 2021 (مقاله علمی وزارت علوم)

مقالات

۱.

Eu-Ukraine Economic Relations in Context of Desintegration Processes, Informatization and Innovative Development(مقاله علمی وزارت علوم)

کلید واژه ها: Free Trade Area Disintegration informatization IT sector Association Agreement Economic Relations cross-border cooperation

حوزه های تخصصی:
تعداد بازدید : 489 تعداد دانلود : 565
The influence of disintegration processes on the development of regional trade agreements is revealed. Opportunities and threats to cooperation between Ukraine and the EU within the Deep and Comprehensive Free Trade Area at the state level, for enterprises and the population have been identified. To achieve the aim of the research, the method of hypotheses, the method of developing search questions and questionnaires, the method of expert questionnaire survey of government officials, business community and the scientific community were applied in combination with statistical methods of primary information processing and the software SPSS Statistics 23. The aim of article is to identify threats and opportunities of the Ukraine - EU Free Trade Area and priority forms of cooperation. Ukraine is exposed to disintegration tendencies and destabilizing political processes, influence of loss of control over the most industrially developed eastern territories, disruption and severance of established internal economic ties. The efficiency of cooperation forms in ensuring the stability of international economic relations is estimated. Based on results of the study, practical recommendations were developed for both enterprises (micro-level of international cooperation) and for the government (macro-level). In the context of digitalization and informatization in the global environment and the dynamic growth of the IT sector, international cooperation in this area is becoming especially important. According to the results of the study, Ukraine and the EU have mutual economic interests to develop cooperation in the IT field, which requires support and involvement of both parties in improving regulatory conditions and integration mechanisms.
۲.

Globalization Impacts on The Structure of Ukraine's Economy: Innovations Challenges for Management in Digitalization, Social and Economic Transformations(مقاله علمی وزارت علوم)

کلید واژه ها: Globalization Index of economic globalization Deglobalization Innovations Competition Direct investments digitalization

حوزه های تخصصی:
تعداد بازدید : 379 تعداد دانلود : 471
Globalization is one of the important elements of external environment of the enterprises, that is why it is defined to be the main object of this study. The main signs of globalization in international trade and the qualitative / quantitative changes caused are studied, in particular, attention is paid to the mutual exchange of resources to solve international problems, including environmental ones. The transformation of competitive / monopoly relations under the influence of globalization in the areas of levels of cooperation, the ratio of competition / rivalry, the dependence of competition on innovation, models of competitive behavior are analyzed. The impact of globalization on economic processes of influences redistribution in the markets between residents and nonresidents is investigated, the factors that cause changes in investment activity of nonresidents are identified, namely the direct relationship between changes in the index of economic globalization and the number of foreign enterprises in Ukraine. Based on the research, the identified exogenous factors are complemented by such factors as protection of intellectual property rights and prevention of abuse of intellectual property rights, and endogenous - as a relationship of decisive influence on businesses in specific markets, management awareness of the impact of their transactions on the market and others. It is concluded that globalization does not take into account the national characteristics of individual economies, the resource potential of development, but involves the use of existing benefits, respectively, those who want to become part of it must acquire certain exclusivity, disseminate relevant information, introduce innovation in enterprise management systems, show interest in cooperation with the relevant participant for the development of digitalization, social and economic transformations.
۳.

Advertising Strategy Management in Internet Marketing(مقاله علمی وزارت علوم)

کلید واژه ها: Advertising Data Envelopment Analysis Google Information Management Internet Marketing price strategy

حوزه های تخصصی:
تعداد بازدید : 341 تعداد دانلود : 579
Information technology is becoming a basic tool for many industries, as well as creating an opportunity for direct active communication of all market participants, which significantly increases competition. As a result, customers have a very large selection of goods and services, fairly easy access to them, and significant price diversification. All this leads to new requirements for modern marketing. Modern marketing significantly changes not only the functions but also the approaches to business processes. A highly competitive environment requires companies to use a system of interconnected marketing tools using an integrated marketing approach. The paper is devoted to investigating advertising prices and advertising strategies of Google. The list of major Google products is analyzed. The relevance of advertising strategies to goals, ad placement, message creation, budget constraints, and ad delivery is determined. The difference in advertising prices in different countries has been studied. The cost per click analysis of European countries is carried out. Using the DEA model analyzed advertisement efficiency by VRS technology and input-oriented efficiency for European countries.
۴.

Modeling engineering of therapeutic education approaches for diabetic patients and quality of the support and human resources management process : Towards a new challenge in the management of public health(مقاله علمی وزارت علوم)

کلید واژه ها: Support engineering Professionalization new management quality therapeutic education and patient-centered approach

حوزه های تخصصی:
تعداد بازدید : 451 تعداد دانلود : 809
The modeling engineering of psychotherapeutic approaches to diabetic patients has a positive impact on the quality of the support process and organizational, personal and professional development, in the sense that the education and neuro-educational training project constitutes a powerful human resources management vector. The research would attempt to analyze therapeutic education models and corresponding health promotion approaches, as well as the identification of methods and techniques used in health practice As a result, the quality of the neuro-educational approaches is the guarantor of the effectiveness of the recommended support system. Adopting this imperative highlight, a new PCA patient-centered approach. This major concern therefore calls on the medical profession to question the impact and effects of collaborative support in the process of building and developing the conceptual, procedural and behavioral skills of diabetic patients which facilitate their self-knowledge, their self-determination and their awareness of the factors of therapeutic effectiveness and the promotion of their physical, moral, social and psychological well-being. It prompts us to ask ourselves how the different care teams and support actors organize and coordinate their andragogical actions, with a view to complementarity and synergy. We proceed, through a descriptive and exploratory research approach, opting for a so-called longitudinal survey, by a semi-directive questionnaire and by an interview technique. By comparing the results of the study with the validation interviews, it emerges that appropriate attention must be paid to the support process to allow the diabetic patient to master all the components of reflective therapeutic practice and to achieve his personal and organizational development necessary for the development of a subject actor of change and innovation. This support system engineering will define the frame of reference, including the ethical values ​​and the basis of the required professional skills which will be applicable to any program for the development of cognitive and behavioral skills in diabetic patients. The new vision will be built around adapted support practices, collaborative approaches, a comprehensive, harmonious and balanced therapeutic education program, personalized training courses and inclusive evaluation methods that go well beyond validation and tenure. (Towards a sick-centered vocation).
۵.

Hierarchical Fuzzy Method of Comparing Bank Products with Complex Tariff Packages(مقاله علمی وزارت علوم)

کلید واژه ها: Comparison indicators Packages information Bank tariff Fuzzy Inference System (FIS) Fuzzy Logic

حوزه های تخصصی:
تعداد بازدید : 57 تعداد دانلود : 593
The article considers a method for solving an information asymmetry problem that is relevant for the banking sector. The authors compare bank products and services in which tariff packages are consist of different informational components. The principal feature of the proposed method is to focus on obtaining a subjective evaluation of the attractiveness of the Bank’s offers for specific target groups. This makes the proposed method relevant for Central and commercial banks, as well as for consumers of banking products. Since complex tariff packages of different banks contain not only many indicators but also different sets, it is impossible to directly compare them. The proposed method allows solving the main informational problems of traditional methods for comparing banking products. Using the Fuzzy Inference System (FIS) allows a flexible approach to the aggregation of singular indicators of tariff packages and simplifies the expert procedures. To make rules for fuzzy inference, linguistic constructions close to the natural language can be used. This makes it easier to fill the knowledge base. To solve the set tasks, a methodology for constructing hierarchical FIS is used. In comparison with non-hierarchical FIS it can reduce the requirements to the number of rules in fuzzy inference rule base and system implementation time. The experiments with the fuzzy inference system, which implements a corporate credit cards tariff packages comparison of four Ukrainian banks, showed the effectiveness of the proposed approach. The obtained numerical results are adequately interpreted for the highlighted groups of banking product consumers
۶.

Bottom-up Analysis Engineering of Investigative Practices and Innovation of Reflective Activities in Life and Earth Sciences: From Information Theory to Systems Theory(مقاله علمی وزارت علوم)

کلید واژه ها: Analysis engineering information practice information seeking technological communication Reflective practices Experiential and investigative methods

حوزه های تخصصی:
تعداد بازدید : 909 تعداد دانلود : 873
The heavy trends of the Information Society are knowledge that requires the spirit of innovation, creativity, flexibility and critical thinking “more than benign introspection.” In addition, information about each other’s relationships with oneself, the other and the environment is crucial to enable individuals to understand the complex reality. The Moroccan school is part of this societal vision, by renovating its education and training programs, which claim the development of the quality of procedural, cognitive and metacognitive strategies. In this perspective this research work aimed at studying the engineering analysis of investigation approaches in the teaching of SVT for the implementation of a reflexive practice in lycian learners, generating the ability to process information and invest in mechanisms for understanding, conceptualizing and proceduralizing cognitive and metacognitive strategies. Informational investigative capacity is crucial because it informs learning decisions, which can lead to innovations in the delivery of cognitive styles. To do this, we chose to conduct our study, through interview surveys and semi-structured questionnaires. The first among teachers and the second for SVT inspectors from three provincial directorates of National Education. The results show that the majority of those involved in education are involved in the classical informational approach and the experimental approach. The use of investigative analysis approaches remains episodic in some learning units (scientific ecological output and DNA extraction). Teachers are keen to introduce new information technologies to create favourable conditions for learning about investigative approaches, in order to improve the power of analysis, treatment and critical thinking and coping with situations of authentic and novel learning. We are concerned about the ability to understand what and how each of its actors is further shaping.
۷.

The Role Position of Teachers in the Professionalization of the Educational Process in a Smart Environment(مقاله علمی وزارت علوم)

کلید واژه ها: Role position of teachers Professionalization Educational process Smart environment

حوزه های تخصصی:
تعداد بازدید : 716 تعداد دانلود : 519
The aim of the study is to develop a set of organizational and pedagogical conditions for integrated training of working teachers and students of pedagogical institutions of higher education to perform labor functions, highlighting the role of teachers in the professionalization of the educational process in a Smart Environment. The article considers the main directions of transformation of the role position of future teachers in the professionalization of the educational process. The article has presented structurally functional model development of role positions of teachers in the formation of professional competencies of students. The development of the role position of the teacher has considered in relation to his professional and personal development and self-awareness as a subject of the educational process under the influence of a Smart Environment. The mechanism of realization of such model has offered by the integrative program which provides integration of formal and informal education and formation on such basis of new competences and development of components of a role position of the future teacher.
۸.

Digitalization of Agribusiness in the Development of Foreign Economic Relations of the Region(مقاله علمی وزارت علوم)

کلید واژه ها: foreign economic activity of the region Export Import digitalization regional foreign economic relations

حوزه های تخصصی:
تعداد بازدید : 253 تعداد دانلود : 20
The article is devoted to the research process of digitalization of vegetable development management as an important component of food security of the Black Sea region. Vegetables are necessary for the normal functioning of the human body, provide it with the necessary vitamins and trace elements. one of the conditions of good health. The annual volume of vegetables in food kits for the main social and demographic groups of the population of Ukraine is calculated. The dynamics of vegetable production of vegetable crops in the Black Sea region of Ukraine is studied. In addition, information and communication (digital) technologies in the agar sector are considered. It is proved that the digitization of agribusiness significantly saves the amount of materials and other resources, and execution time and production are optimized. Due to the systematization and grouping of data, the costs of document circulation are reduced, the process of accumulation and use of information is stimulated, the production and economic indicators of agricultural enterprises are improved, which will help increase their competitiveness in the long run.
۹.

Digital Tools in Cross-Cultural Analysis of Sme Financial State Support in the Conditions of Pandemic Crisis(مقاله علمی وزارت علوم)

کلید واژه ها: financial support Digital tools Business intelligence (BI) State support mechanisms SME Pandemic crisis SME recovery

حوزه های تخصصی:
تعداد بازدید : 416 تعداد دانلود : 626
The main goal of the given research is to conduct cross-cultural analysis of financial support mechanisms in Europe in order to develop practical recommendations, focused on SME recovery, for emerging markets, in particular Ukraine. The article examines the main effects of pandemic on economy, focusing on business disruption, in particular SME. The financial flows as a response on anti-pandemic prevention measures were analyzed all over the world through digital tools, namely BI, as well as differentiation of support measures. The general fall in the main macroeconomic indicators was indicated for European countries and the deep analysis of financial support mechanisms provided by states was conducted. Taking into account research results, it was revealed that complex policy mechanisms were developed mainly by advanced economies while emerging markets, in particular Ukraine, do not have the effective mechanisms aimed at eliminating negative effects of pandemic. So, on the basis of conducted analysis the practical recommendations for emerging markets, in particular Ukraine, were developed using relevant European experience
۱۰.

Formation the Project Maturity of Public Administration in implementation of Digital Transformation Projects(مقاله علمی وزارت علوم)

کلید واژه ها: Project maturity a public management Project Project Management Digital governance Digital Transformation

حوزه های تخصصی:
تعداد بازدید : 730 تعداد دانلود : 398
The purpose of this study is to substantiate the basic principles and prerequisites for the formation of project maturity of public administration for the successful implementation of digital governance projects. The relevance of this study is due to the need to implement the task of digital transformation of Ukraine by solving the problem of modernization of public administration on the basis of constant increase of project maturity of the organizations.The study proved the existence of a direct dependence of prospects for the implementation of digital transformation projects on the level of project maturity of public management. A variant of the project maturity model adapted to the local self-government body is being developed. The model assumes three levels of maturity of local governments. It has established that the majority of the created united territorial communities of Ukraine were characterized by the first two levels of maturity. The implementation of the maturity model makes it possible to assess the current state of the system, choose adequate tools for staff training, create conditions for continuous improvement and realization of the potential of the local community for the implementation of digital transformation projects.
۱۱.

Mechanisms of Information and Analytical Support of Local State Administrations(مقاله علمی وزارت علوم)

کلید واژه ها: PUBLIC ADMINISTRATION Mechanisms of public administration Local state administrations Information-analytical support information society information space

حوزه های تخصصی:
تعداد بازدید : 769 تعداد دانلود : 799
The article focuses on the relevance of the implementation  of information and analytical support mechanisms in the activities of local state administrations. Information resources and information processes in general become the main prerequisites for the effectiveness of public administration and local governments. This requires public authorities to implement systems and structures of information and analytical support of government activities, new forms and technologies of information use, new technologies for its collection, processing and analysis, creation and interaction of information databases. Theoretical bases of functioning of information and analytical maintenance mechanisms of local  administrations activity are substantiated; practical offers concerning the improvement of processes of their formation and functioning in system of public administration are generalized and developed.
۱۲.

Engineering of Techno-Pedagogical Innovation in Science and Technique of Physical and Sports Activities (Ctsstaps)(مقاله علمی وزارت علوم)

کلید واژه ها: engineering Techno-pedagogical innovation Socio-cognitive conflict Information processing systems

حوزه های تخصصی:
تعداد بازدید : 302 تعداد دانلود : 604
In an EPS lesson, the student can learn in three different ways, including learning by doing, observing, or thinking; the last method will be the subject of our study, the objective of which is to show how a debate of ideas (sociocognitive conflict), between a group of students will make it possible to construct learning through the educational mediation of the teacher? So by verbalizing the problems encountered in learning situations and concretizing theoretical behaviors (proceduralization of knowledge), students will be able to learn in an autonomous and responsible manner (self-management). This expected result is one of the purposes of competence-based pedagogy as well as the pedagogical orientations, namely to train a citizen capable of developing powers of analysis and reflection and the ability to adapt (the national charter for education and training) Control groups were planned to facilitate comparison of the results. At the end of the experiment, we noticed that the students in the experienced groups made greater progress than those in the control groups. The progress that has been made by the experienced groups confirms the research hypothesis that the learning built by the students themselves through a collective project based on the verbalization of actions and problem solving is not only more profitable for the students but also for the teacher
۱۳.

Identification Of The Innovation Practices Factors In Pedagogy In High School Education(مقاله علمی وزارت علوم)

کلید واژه ها: Educational innovation Teacher Process innovation factors

حوزه های تخصصی:
تعداد بازدید : 84 تعداد دانلود : 124
Research in ​​educational innovation has generally focused on teaching practices. Innovation in our society carries many identities. In the collective imagination, it refers to our own representation of what is new. In our research work, we have focused on identifying the factors of innovation in the field of qualifying secondary education. We used a questionnaire of 78 items, structured in 5 areas: the conditions, the moments, the reasons, the domains, and the objects of experimentation of the new actions in teaching-learning. This questionnaire is administered to a sample of 149 teachers. We proceeded by a descriptive and exploratory research of mixed qualitative and quantitative type) The results of which showed the existence of personal factors and those which are in relation to the context and the working conditions in educational establishments, and which are points of reflection on the logic of school innovation. We can deduce that an analysis of the relationships that teachers have with innovation opens heuristic perspectives in terms of research and training in education.
۱۴.

The Engineering of E-governance and Technology in the Management of Secondary Schools: Case of the Nouaceur Delegation(مقاله علمی وزارت علوم)

کلید واژه ها: E-Governance digitalization Organizational Performance and Management

حوزه های تخصصی:
تعداد بازدید : 955 تعداد دانلود : 175
The purpose of this research study is to measure the impact of governance on the organizational performance of schools in administrative, financial and pedagogical aspects. This governance approach will be approached using a methodology respecting several principles in terms of participation, transparency, accountability and evaluation (CSEFRS, 2015). Furthermore, we added in our frame of reference the primordial aspect of good governance, which is the new technologies. Considering the difficulty of an etymological and polysemic consensus on the concept of governance. It would be wise to set up operational indicators for applying this notion of governance with a perspective to enhance management skills, multi-stakeholder strategic planning, internal collaborative management, effective and efficient steering, control and evaluation. Methodology / approach: Our methodological approach based on a descriptive exploratory study. The researcher carried out an empirical study involving 20 principals of qualifying secondary schools from the Nouaceur-Casablanca region. Our measurement instrument is related to a survey which is appraised as one of the five principles of effective governance (transparency, accountability, participation, evaluation and technology). Findings: data analysis shows difficulties in applying governance principles, influencing organizational performance in administrative management. Additionally, the educational management and financial management of these establishments have seen a positive application of these governance mechanisms. It would be wise to apply the multidimensional aspects of governance, through the harmonious, complete and balanced integration of the three management mechanisms: administrative, pedagogic and financial management. The relationship between the study variables is demonstrated by the application of the five principles of governance, the results of the study recommended that we apply them to contribute significantly to improve the effectiveness of strategic planning, collaborative management and community steering.  
۱۵.

The Effect of Online Marketing through Social Media Platforms on Saudi Public Libraries(مقاله علمی وزارت علوم)

نویسنده:

کلید واژه ها: Marketing Social networking sites public libraries Saudi Arabia

حوزه های تخصصی:
تعداد بازدید : 619 تعداد دانلود : 182
Social media and social networking sites have become a vital part in everyone’s daily life and users of social networks are increasing. This study aims to review and highlight the importance of public libraries presence on social media, and public libraries crucial awareness on online marketing to market their various services, raise awareness and create a community according to each social media platform being used . This study focuses on helping public libraries in Saudi Arabia that lack the true understanding on how to implement social media as a part of their marketing plan, use social media features to create an online community and connect with their patrons to comprehend the basic marketing tools used online, and the benefits of public libraries online social presence and review previous public library marketing  implementations and methods through social media and social networking sites in building a community. Using a content analysis methodology, we reviewed the definition of marketing, marketing tools, social networking sites and previous library methods implemented on social media and the benefits of creating an online presence for libraries. We also highlighted the limitations facing libraries and an efficient method of social media engagement analysis. This study’s results indicate that public libraries in Saudi Arabia can enhance their online presence on social networking sites by implementing the correct content marketing method for each social media platform and the importance of training public library staff on the usage of social media to satisfy customer needs and therefore build a connection with patrons online which further more builds a community. organization, representation, realization and protection of interests and rights of citizens

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